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MART464 Consumer Behaviour

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Recent developments and issues in consumer behaviour and consumer research.

Paper title Consumer Behaviour
Paper code MART464
Subject Marketing
EFTS 0.1667
Points 20 points
Teaching period Semester 2 (On campus)
Domestic Tuition Fees (NZD) $1,113.72
International Tuition Fees (NZD) $5,177.04

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Normally available only to postgraduate and/or DipGrad students.
Teaching staff

Dr Leah Watkins
Dr Kirsten Robertson
Dr John Williams

Paper Structure
This paper covers the following themes:
  • Psychographics and Lifestyle Segmentation
  • Personality and Self-Concept
  • Values and Self-Construct
  • Motivations
  • Quality of Life
  • Attitudes
  • Ethical Consumption and Materialism
Teaching Arrangements
Two 1-hour lectures each week for 13 weeks
Textbooks are not required for this paper.
Course outline
View the course outline for MART 464
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to:
  • Identify and critique key consumer behaviour theories
  • Explore contemporary issues in consumer behaviour
  • Apply consumer behaviour theory to the investigation of a practical consumer research question
  • Design and present a poster that succinctly communicates research findings

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Semester 2

Teaching method
This paper is taught On Campus
Learning management system