Recent developments and issues in consumer behaviour and consumer research.
|Paper title||Consumer Behaviour|
|Teaching period||Second Semester|
|Domestic Tuition Fees (NZD)||$1,058.71|
|International Tuition Fees (NZD)||$4,692.94|
- Normally available only to postgraduate and/or DipGrad students.
- More information link
- View more information about MART 464
- Teaching staff
- Dr Kirsten Robertson
- Paper Structure
- This paper covers the following themes:
- Psychographics and Lifestyle Segmentation
- Personality and Self-Concept
- Values and Self-Construct
- Quality of Life
- Ethical Consumption and Materialism
- Teaching Arrangements
- Two 1-hour lectures each week for 13 weeks
- Textbooks are not required for this paper.
- Course outline
- View the course outline for MART 464
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding,
Ethics, Information literacy, Research.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Upon successful completion of the paper, students will be able to:
- Identify and critique key consumer behaviour theories
- Explore contemporary issues in consumer behaviour
- Apply consumer behaviour theory to the investigation of a practical consumer research question
- Design and present a poster that succinctly communicates research findings