Recent developments and issues in consumer behaviour and consumer research.
| Paper title | Consumer Behaviour |
|---|---|
| Paper code | MART464 |
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees (NZD) | $1,163.90 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Notes
- Normally available only to postgraduate and/or DipGrad students.
- Contact
- marketing@otago.ac.nz
- More information link
- Teaching staff
- Paper Structure
- This paper covers the following themes:
- Psychographics and Lifestyle Segmentation
- Personality and Self-Concept
- Values and Self-Construct
- Motivations
- Quality of Life
- Attitudes
- Ethical Consumption and Materialism
- Teaching Arrangements
One 2-hour lecture, each week, for 13 weeks.
- Textbooks
- Textbooks are not required for this paper.
- Course outline
- View the course outline for MART 464
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding,
Ethics, Information literacy, Research.
View more information about Otago's graduate attributes. - Learning Outcomes
- Upon successful completion of the paper, students will be able to:
- Identify and critique key consumer behaviour theories
- Explore contemporary issues in consumer behaviour
- Apply consumer behaviour theory to the investigation of a practical consumer research question
- Design and present a poster that succinctly communicates research findings
