Overview
Work on business design and testing through ideation, prototyping, assessment and iteration. Learn about the process of finding a valuable, profitable, and scalable business model for your ideas.
Learn what you need to do to progress from an initial idea to a viable business. Learn what tools you can use, what process you should follow and how you can systematically incorporate primary market research to develop your idea.
About this paper
| Paper title | Business Model Development and Innovation |
|---|---|
| Subject | Entrepreneurship |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $993.75 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- ENTR 101 or 111
- Restriction
- ENTR 102, MANT 303
- Schedule C
- Commerce
- Eligibility
A passion for innovation and entrepreneurial thinking.
- Contact
- bentr@otago.ac.nz
- More information link
- View more information on the Bachelor of Entrepreneurships' website.
- Teaching staff
- Associate Professor Conor O’Kane
- Paper Structure
- Business design
- Testing processes
- Primary market research
- Evidence-based pitching of business ideas
- Teaching Arrangements
Two 1-hour lectures per week.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
Teamwork, personal development, critical thinking, specialist business knowledge, written communication, independent learning, ethics, integrated business knowledge, oral communication
View more information about Otago's graduate attributes.- Learning Outcomes
Students who successfully complete the paper will:
- Contribute effectively to a team working under conditions of high uncertainty.
- Implement a business model innovation process to efficiently design, assess and iterate business model possibilities for a new venture idea
- Build an organised evidence bank related to the development of a new venture idea.
- Communicate the strength of evidence underpinning a proposed new venture/product idea.