Overview
Work on business design and testing through ideation, prototyping, assessment and iteration. Learn about the process of finding a valuable, profitable, and scalable business model for your ideas.
Learn what you need to do to progress from an initial idea to a viable business. Learn what tools you can use, what process you should follow and how you can systematically incorporate primary market research to develop your idea.
About this paper
| Paper title | Business Model Development and Innovation |
|---|---|
| Subject | Entrepreneurship |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- ENTR 102, MANT 303
- Schedule C
- Commerce
- Eligibility
A passion for innovation and entrepreneurial thinking.
- Contact
- More information link
- View more information on the Bachelor of Entrepreneurships' website.
- Teaching staff
- Associate Professor Conor O’Kane
- Paper Structure
- Business design
- Testing processes
- Primary market research
- Evidence-based pitching of business ideas
- Teaching Arrangements
Two 1-hour lectures per week.
- Textbooks
Textbooks are not required for this paper.
- Course outline
ENTR102 Course Outline from 2024 (the 2025 Course Outline will be available in mid July 2025).
- Graduate Attributes Emphasised
Teamwork, personal development, critical thinking, specialist business knowledge, written communication, independent learning, ethics, integrated business knowledge, oral communication
View more information about Otago's graduate attributes.- Learning Outcomes
Students who successfully complete the paper will:
- Develop an understanding of key tools and frameworks related to entrepreneurship, and how to use them properly
- Implement a business model innovation process to efficiently design, assess and iterate business model possibilities for a new venture idea
- Communicate, verbally and through written work, the strength of evidence underpinning a proposed new venture/product idea
- Contribute effectively to a team working under conditions of high uncertainty
Overview
Work on business design and testing through ideation, prototyping, assessment and iteration. Learn about the process of finding a valuable, profitable, and scalable business model for your ideas.
Learn what you need to do to progress from an initial idea to a viable business. Find out what tools you can use, what process you should follow and how you can systematically incorporate primary market research to develop your idea.
About this paper
| Paper title | Business Model Development and Innovation |
|---|---|
| Subject | Entrepreneurship |
| EFTS | 0.1500 |
| Points | 18 points |
| Teaching period(s) | Semester 2
(On campus)
1st Non standard period (15 February 2027 - 19 March 2027) (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- ENTR 102, MANT 303
- Schedule C
- Commerce
- Eligibility
A passion for innovation and entrepreneurial thinking.
- Contact
- More information link
- View more information on the Bachelor of Entrepreneurships' website.
- Teaching staff
Co-ordinator: Professor Conor O'Kane
- Paper Structure
This course covers:
- Business design
- Testing processes
- Primary market research
- Evidence-based pitching of business ideas
- Teaching Arrangements
Two 1-hour lectures per week and 4-5 tutorials/workshops per semester.
- Textbooks
Textbooks are not required for this paper.
- Graduate Attributes Emphasised
Teamwork, personal development, critical thinking, specialist business knowledge, written communication, independent learning, ethics, integrated business knowledge, oral communication
View more information about Otago's graduate attributes.- Learning Outcomes
Students who successfully complete the paper will:
- Develop an understanding of key tools and frameworks related to entrepreneurship, and how to use them properly
- Implement a business model innovation process to efficiently design, assess and iterate business model possibilities for a new venture idea
- Communicate, verbally and through written work, the strength of evidence underpinning a proposed new venture/product idea
- Contribute effectively to a team working under conditions of high uncertainty