Overview
The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.
About this paper
| Paper title | Integrated Marketing Communications |
|---|---|
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- MART 112
- Schedule C
- Commerce
- Contact
- cathie.child@otago.ac.nz
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.
- Textbooks
Luck, Barker, Sassenberg, Chitty, Andrews & Shimp (2021) Integrated Marketing Communications, 6th Edition, Asia Pacific, Cengage.
- Course outline
- View the course outline for MART 201
- Graduate Attributes Emphasised
- Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper should:
- Have a sound understanding of marketing communication theories and their practical application
- Have a sound understanding of marketing communication tools and their application
- Be able to critique integrated marketing communication campaigns
- Produce an integrated marketing communication strategy plan
- Have developed analytical, problem-solving, planning, communication, interpersonal and creative skills