Overview

    The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

    About this paper

    Paper title Integrated Marketing Communications
    Subject Marketing
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $912.00
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Prerequisite
    MART 112
    Schedule C
    Commerce
    Contact
    cathie.child@otago.ac.nz
    Teaching staff

    Leah Watkins
    Shelagh Ferguson

    Teaching Arrangements

    Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.

    Textbooks

    Luck, Barker, Sassenberg, Chitty, Andrews & Shimp (2021) Integrated Marketing Communications, 6th Edition, Asia Pacific, Cengage.

    Course outline
    View the course outline for MART 201
    Graduate Attributes Emphasised
    Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete this paper should:

    • Have a sound understanding of marketing communication theories and their practical application
    • Have a sound understanding of marketing communication tools and their application
    • Be able to critique integrated marketing communication campaigns
    • Produce an integrated marketing communication strategy plan
    • Have developed analytical, problem-solving, planning, communication, interpersonal and creative skills

    Timetable

    Semester 2

    Location
    Dunedin
    Teaching method
    This paper is taught On Campus
    Learning management system
    Blackboard

    Lecture

    Stream Days Times Weeks
    Attend
    L1 Monday 13:00-13:50 28-34, 36-41
    Wednesday 13:00-13:50 28-34, 36-41

    Tutorial

    Stream Days Times Weeks
    Attend one stream from
    T1 Monday 09:00-09:50 29-30, 32, 36, 39-41
    T2 Monday 10:00-10:50 29-30, 32, 36, 39-41
    T3 Monday 14:00-14:50 29-30, 32, 36, 39-41
    T4 Monday 16:00-16:50 29-30, 32, 36, 39-41
    T5 Tuesday 09:00-09:50 29-30, 32, 36, 39-41
    T6 Tuesday 15:00-15:50 29-30, 32, 36, 39-41
    T7 Wednesday 09:00-09:50 29-30, 32, 36, 39-41
    T8 Wednesday 12:00-12:50 29-30, 32, 36, 39-41
    T9 Wednesday 14:00-14:50 29-30, 32, 36, 39-41
    T10 Thursday 14:00-14:50 29-30, 32, 36, 39-41
    T11 Thursday 15:00-15:50 29-30, 32, 36, 39-41

    Overview

    The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

    About this paper

    Paper title Integrated Marketing Communications
    Subject Marketing
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees Tuition Fees for 2024 have not yet been set
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Prerequisite
    MART 112
    Schedule C
    Commerce
    Contact
    cathie.child@otago.ac.nz
    Teaching staff

    Leah Watkins
     

    Teaching Arrangements

    Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.

    Textbooks

    Luck, Barker, Sassenberg, Chitty, Andrews & Shimp (2021) Integrated Marketing Communications, 6th Edition, Asia Pacific, Cengage.

    Course outline
    View the course outline for MART 201
    Graduate Attributes Emphasised
    Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete this paper should:

    • Have a sound understanding of marketing communication theories and their practical application
    • Have a sound understanding of marketing communication tools and their application
    • Be able to critique integrated marketing communication campaigns
    • Produce an integrated marketing communication strategy plan
    • Have developed analytical, problem-solving, planning, communication, interpersonal and creative skills

    Timetable

    Semester 2

    Location
    Dunedin
    Teaching method
    This paper is taught On Campus
    Learning management system
    Blackboard

    Lecture

    Stream Days Times Weeks
    Attend
    L1 Monday 13:00-13:50 29-35, 37-42
    Wednesday 13:00-13:50 29-35, 37-42

    Tutorial

    Stream Days Times Weeks
    Attend one stream from
    T1 Monday 09:00-09:50 30-31, 33, 37, 40-42
    T2 Monday 10:00-10:50 30-31, 33, 37, 40-42
    T3 Monday 14:00-14:50 30-31, 33, 37, 40-42
    T4 Monday 16:00-16:50 30-31, 33, 37, 40-42
    T5 Tuesday 09:00-09:50 30-31, 33, 37, 40-42
    T6 Tuesday 15:00-15:50 30-31, 33, 37, 40-42
    T7 Wednesday 09:00-09:50 30-31, 33, 37, 40-42
    T8 Wednesday 10:00-10:50 30-31, 33, 37, 40-42
    T9 Wednesday 14:00-14:50 30-31, 33, 37, 40-42
    T10 Thursday 14:00-14:50 30-31, 33, 37, 40-42
    T11 Thursday 15:00-15:50 30-31, 33, 37, 40-42
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