Overview
An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.
About this paper
| Paper title | Sports Marketing |
|---|---|
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 108 points
- Schedule C
- Commerce
- Contact
- More information link
View more information on the Department of Marketing's website.
- Teaching staff
To be confirmed.
- Teaching Arrangements
- Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
- Textbooks
Required: Shank, Matthew D. "Sports Marketing- A strategic perspective." 6th Edition, New York: Taylor and Francis
- Course outline
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper will:
- Be provided with an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
- Look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
- Gain an understanding of the skills necessary to operate in the sports marketing industry
- Have opportunities to develop written and oral communication skills
- Have opportunities to research sources of information and to develop critical analysis skills
- Build skills, experience and attitudes necessary for life beyond the university
Overview
An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.
About this paper
| Paper title | Sports Marketing |
|---|---|
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 108 points
- Schedule C
- Commerce
- Contact
- More information link
View more information on the Department of Marketing's website.
- Teaching staff
To be confirmed.
- Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50-minutes) when scheduled.
- Textbooks
There is no textbook. A reading list will be provided.
- Course outline
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper will:
- Be provided with an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
- Look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study.
- Gain an understanding of the skills necessary to operate in the sports marketing industry.
- Have opportunities to develop written and oral communication skills.
- Have opportunities to research sources of information and to develop critical analysis skills.
- Build skills, experience and attitudes necessary for life beyond the university.