An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.
Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.
About this paper
|Semester 1 (On campus)
|Domestic Tuition Fees ( NZD )
|International Tuition Fees
|Tuition Fees for international students are elsewhere on this website.
- 108 points
- Schedule C
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Teaching Arrangements
- Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
Recommended Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK).
- Course outline
- View the course outline for MART 207
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
Students who successfully complete this paper will:
- Be provided with an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
- Look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
- Gain an understanding of the skills necessary to operate in the sports marketing industry
- Have opportunities to develop written and oral communication skills
- Have opportunities to research sources of information and to develop critical analysis skills
- Build skills, experience and attitudes necessary for life beyond the university