Overview
The relationships between marketing, public policy, and social and environmental values are examined with reference to legal issues.
The paper aims to engage students in debate over topical issues in marketing that influence society, the environment, public health and policy. Topics include the marketing of contentious products, such as "junk" foods, tobacco, alcohol and prescription medicines. Responses to the social consequences of marketing activities, including education, social marketing and regulation, will be explored. In addition, we will examine controversial advertising execution techniques: for instance, the use of violence and stereotypes in advertising. The paper aims to enhance skills that students will find invaluable, whether working as marketing professionals or as advanced postgraduate students. These include problem solving, conflict resolution, presenting and defending ideas and critically evaluating others' opinions.
About this paper
| Paper title | Societal Issues in Marketing |
|---|---|
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,053.30 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 54 200-level points
- Schedule C
- Commerce
- Contact
- More information link
View more information on the Department of Marketing's website.
- Teaching staff
- Teaching Arrangements
- Every week students must attend one 110-minute lecture.
- Textbooks
Textbooks are not required for this paper.
- Course outline
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper should be able to:
- Critically discuss the debate surrounding government intervention to protect health
- Understand the limitations of the various perspectives
- Outline and defend your own views on appropriate policy actions
- Critically discuss competing tensions between marketers' rights, consumers' rights and society's rights
- Discuss how rights could be protected and discuss and defend your views on which rights should have priority
- Critically discuss controversial execution techniques
- Design and conduct research informing public policy
Overview
The relationships between marketing, public policy, and social and environmental values are examined with reference to legal issues.
The paper aims to engage students in debate over topical issues in marketing that influence society, the environment, public health and policy. Topics include the marketing of contentious products, such as "junk" foods, alcohol and prescription medicines, and controversial advertising techniques (e.g. the violence and stereotypes in advertising). Responses to the social consequences of marketing activities, including education, social marketing and regulation, will be explored.
Students will draw on social marketing frameworks and methodology to design interventions to change behaviours. The paper aims to enhance skills that students will find invaluable, whether working as marketing professionals, public sector employees, or as future academics. These include problem solving, conflict resolution, presenting and defending ideas and critically evaluating others' opinions.
About this paper
| Paper title | Societal Issues in Marketing |
|---|---|
| Subject | Marketing |
| EFTS | 0.15 |
| Points | 18 points |
| Teaching period | Semester 2 (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Prerequisite
- 54 200-level points
- Schedule C
- Commerce
- Eligibility
Need 54 points at 200-level.
- Contact
- More information link
View more information on the Department of Marketing's website.
- Teaching staff
- Teaching Arrangements
Every week students must attend one 110-minute lecture and tutorials as scheduled in the course outline.
- Textbooks
Required: Eagle, L., Dahl, S., De Pelsmacker, P., & Taylor, C. R. (Eds.). (2020). The SAGE handbook of marketing ethics. SAGE Publications Ltd.
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper should be able to:
- Critically discuss the debate surrounding government intervention to protect health.
- Understand the limitations of the various perspectives.
- Outline and defend your own views on appropriate policy actions.
- Critically discuss competing tensions between marketers' rights, consumers' rights and society's rights.
- Discuss how rights could be protected and discuss and defend your views on which rights should have priority.
- Critically discuss controversial campaign execution techniques.
- Design and conduct research informing public policy or social marketing campaigns.