Red X iconGreen tick iconYellow tick icon


    The analysis and application of marketing principles in an international context.

    About this paper

    Paper title International and Export Marketing
    Subject Marketing
    EFTS 0.15
    Points 18 points
    Teaching period Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
    Schedule C
    Students majoring in International Business who do not meet the prerequisites for MART326 should contact the department to discuss their eligibility.
    Teaching staff
    Dr Andrea Insch
    Teaching Arrangements
    Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.

    Fletcher, R. & Crawford, H. (2017) International marketing: an Asia-Pacific perspective, 7th edition. Melbourne, Vic. Pearson Australia

    Course outline
    View the course outline for MART 326
    Graduate Attributes Emphasised
    Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete this paper should be able to:

    • Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision making
    • Understand the methods for determining which overseas markets to target
    • Critically evaluate the different approaches to internationalisation and modes of market entry
    • Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy
    • Identify and evaluate opportunities for international market development
    • Research and design a market entry strategy for a selected international market opportunity
    • Prepare an international market entry plan


    Semester 2

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    L1 Tuesday 10:00-11:50 29-35, 37-42


    Stream Days Times Weeks
    Attend one stream from
    T1 Wednesday 14:00-14:50 31, 33, 35, 37-38
    T2 Wednesday 13:00-13:50 31, 33, 35, 37-38
    T3 Thursday 13:00-13:50 31, 33, 35, 37-38
    T4 Thursday 12:00-12:50 31, 33, 35, 37-38
    Back to top