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    A practical marketing project.

    The objective of this paper is to improve students' confidence and ability to design and carry out marketing management activities in a 'real live' business setting.The paper begins with an intensive introduction to the practicalities of dealing with a client and conducting business research and will provide grounding for the individual group projects. Students will be assigned a business client for whom they are to carry out a practical marketing project.

    About this paper

    Paper title Business Project
    Subject Marketing
    EFTS 0.3
    Points 36 points
    Teaching period Full Year (On campus)
    Domestic Tuition Fees ( NZD ) $1,875.00
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    (MART 201, MART 202, MART 203 and MART 307 with an average of grade B across all papers) or (MART 212, and two of MART 201, MART 210, MART 211 with an average of grade B across all papers)
    Schedule C

    Teaching staff

    Associate Professor Maree Thyne
    Associate Professor Kirsten Robertson


    Textbooks are not required for this paper.

    Course outline
    View the course outline for MART 355
    Graduate Attributes Emphasised
    Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    For most projects a three-stage approach is followed:

    • The first stage involves an 'issues-focused' meeting with the client and subsequent preparation of a detailed proposal. This forms the blueprint of the project. The supervisor will be present at that meeting as an observer (and support if needed), but the student group is responsible for setting the agenda and running the meeting. The client must agree to the proposal and sign it off. This will form the basis of the contract between the group and the client. A template for this will be provided.
    • The second stage normally involves some hands-on research.
    • The final stage involves consideration of alternative strategies/solutions and appropriate recommendations to the client.


    Full Year

    Teaching method
    This paper is taught On Campus
    Learning management system


    Stream Days Times Weeks
    L1 Thursday 15:00-16:50 9-13, 15-16, 18-22
    M1 Thursday 15:00-16:50 29-35, 37-42
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