Overview
Marketing techniques used to create and evaluate innovative concepts and new entrepreneurial opportunities. This includes concept generation, product and service prototyping, product and service integration, concept testing and concept communication.
About this paper
| Paper title | Marketing for Innovation and Entrepreneurship |
|---|---|
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,665.83 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |