Overview
Introduces marketing techniques used to create and evaluate innovative concepts and new entrepreneurial opportunities. This includes concept generation, product and service prototyping, product and service integration, concept testing and concept communication.
Selected topics of current interest in marketing; topics to be announced each year.
This paper is not necessarily offered each year. Special restrictions will apply.
This paper is not an "optional taught course". Do not enrol in this paper unless you have contacted the Department of Marketing.
About this paper
| Paper title | Special Topic: Marketing for Innovation and Entrepreneurship |
|---|---|
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,571.48 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Contact
- marketing@otago.ac.nz
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
To be advised when paper next offered.
- Textbooks
To be advised when paper next offered.
- Graduate Attributes Emphasised
- Critical thinking.
View more information about Otago's graduate attributes. - Learning Outcomes
To be advised when paper next offered.