From chocolate to TikTok: Marketing products and services to meet consumer needs
Marketing involves:
- Identifying what certain groups of people want and need in their lives
- Developing and selling products or services to meet those needs
This is done through effective communication with potential consumers. Students will explore how a range of products and services (from chocolate to social media platforms) can be marketed differently to different groups of people, based on how they meet people's needs and wants.
You'll learn about how Marketing has the capacity to create great benefits for society, but can also cause harm (e.g. data privacy breaches, junk food advertising).
Students will also visit a local business and design a blue print for a new service or activity so the business could reach a new group of consumers (i.e. target market). They will have a chance to explore areas of Ōtepoti Dunedin and have fun while learning about Marketing.