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Damien Mather 2022 imageBE (Electrical and Electronic) (Canterbury), PhD (Otago)

Senior Lecturer

Room 4.38 Otago Business School
Tel +64 3 479 7694

My research aim is to study decision-making processes that affect national, regional and global markets, international business and trade policy decisions so as to improve the success rate of businesses, regional organisations and governments when making decisions.

To achieve this I apply corpus linguistics text analytics, data mining, advanced quantitative methods, empirical generalizations and understanding of consumer behaviour, heuristic decisions, decision framing and uncertainty to add to marketing knowledge in branding, pricing and corporate communications.

I have an H-index of 18 and have been successful in publishing articles in highly ranked journals in business and science disciplines on these topics such as Nature Biotechnology, Appetite and the Journal of Travel research.

I am a co-investigator for a NZD10M MBIE funded research: Rapidly evolving climate-smart dairy cattle. I have led as PI, a NZD254K research subcontract of the former on the market acceptance of climate smart dairy milk with direct consumer benefits, and have been co-investigator on a NZD20K research project investigating the measurement of moral foundations and ethical reasoning of university students and a NZD33K research project to research food safety risks and opportunities.

The publications flowing from my research theme have resulted in invited presentation of my research to several research institutions in NZ and to universities in the US, Norway, Germany and China. My top 10 publications have been cited 931 times. I am a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour, a researcher member of the New Zealand Food Safety Science and Research Centre, and a committee member of the university-wide Catchments Otago a University of Otago Research Theme which aims to connect lower south island catchment management stakeholders, including local and regional governments, iwi, freshwater management groups, landowners etc. to promote research collaboration and expert advice with a diverse range of University of Otago specialists.

I am the delegated Human Ethics Committee approver, outbound student exchange advisor, a member Research Development Team and seminar co-ordinator for my department.

Teaching responsibilities

Damien's teaching responsibilities include:

Office hours

Damien's Office Hours are:

Tuesdays: 2:00pm - 2:50pm
Wednesdays: 3:00pm - 3:50pm


Ibrahim, K., McNeill, L., Parackal, M., & Mather, D. (2023). The meaning, nature and dimensions of brand generosity: Qualitative approach. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 436). [Abstract]

Karami, M., Mather, D., Parackal, M., Ali, S., & Fatima, F. (2023). G'day mate: My name is opportunity. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 302-304). [Full Paper]

Nguyen, Y. D. H., Insch, A., & Mather, D. (2023). Exploring students’ lived experiences and wellbeing at a New Zealand University: Perspectives of international exchange students. Journal of the Australian & New Zealand Student Services Association. Advance online publication. doi: 10.30688/janzssa.2023-1-01

Mather, D. (2022). The benefits of using Best Worst Discrete Choice Experiments to quantify the importance of food attributes. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference: Collaboration: Building New Zealand Inc. Retrieved from

Ma, K. X., Mather, D. W., Ott, D. L., Fang, E., Bremer, P., & Mirosa, M. (2022). Fresh food online shopping repurchase intention: The role of post-purchase customer experience and corporate image. International Journal of Retail & Distribution Management, 50(2), 206-228. doi: 10.1108/IJRDM-04-2021-0184

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