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SteveJackson2009Professor
BA(WOnt) MS PhD(Ill)
Tel +64 3 479 8943
Email steve.jackson@otago.ac.nz

Background

Steve Jackson is a Professor specialising in the socio-cultural analysis of sport. He is a graduate of the University of Western Ontario and the University of Illinois, Urbana-Champaign. In addition to his post at Otago Steve has served as a Visiting Professor at Charles University (Prague, Czech Republic), the University of Jyvaskyla (Finland), the University of British Columbia and Wilfred Laurier University (Canada), Federal University of Parana (Brazil), Waseda University (Japan), Shanghai University (China),  the National Taiwan Normal University and was recently appointed as a Visiting Professor at the University of Johannesburg (South Africa).

He has served as a grant reviewer for the Social Sciences and Humanities Research Council of Canada and WADA (World Anti-Doping Association) and currently serves on the following editorial boards: International Review for the Sociology of Sport, Communication & Sport, International Journal of Sport Marketing and Management, Revista (Journal of the Latin American Association for the Sociocultural Study of Sport), and the Asia Pacific Journal of Sport and Social Science. Professor Jackson's teaching and research has been funded by a range of organisations including: the International Council for Canadian Studies Faculty Research Program, Alcohol Advisory Council of New Zealand (ALAC), Japanese Ministry of Education, International Science and Technology (ISAT), Hillary Commission for Sport New Zealand and the University of Otago. Steve is a dedicated teacher and has been honoured with a New Zealand Ministry of Education Tertiary Teaching Award for Sustained Excellence. Professionally, he is a past-President of the International Sociology of Sport Association (ISSA) and Research Committee 27 of the International Sociology Association (ISA), 2008-2015.

Steve’s research focuses on globalisation, national identity and the media and his current research projects include: Globalisation, Sport & Corporate Nationalism; Advertising and the Colonisation of Sport Culture; and Sport, Culture & Alcohol. Graduate students interested in these and similar areas are welcome to contact Steve. 

Teaching

Research

  • Globalisation & Sport
  • National Identity & Sport
  • Media and Sport
  • Sporting Masculinities
  • Sport, Culture and Alcohol
  • Sport and Advertising as a Cultural Field

Students interested in PhD, Masters or Honours research in these or related areas are invited to contact Steve at: steve.jackson@otago.ac.nz

Postgraduate Students

Current Students

  • Minhyeok Tak (PhD): The contested terrain of power, politics and policy in contemporary sports gambling: A new institutional approach to match-fixing (co-supervisor with Mike Sam)

Graduates

PhD

  • Dr. Michael Silk (PhD): The Production of Meanings: Television Practices, Interpretations, and Narratives at the 1998 Commonwealth Games
  • Dr. Jay Scherer (PhD): Globalization, Sport and Corporate Nationalism in New Zealand
  • Dr. Michael Sam (PhD): Developing Sport Policy by Taskforce: Ideas, Interests and Institutions
  • Dr. Roger LeBlanc (PhD): The 1st XV: Understanding the Experiences of Gay Male Rugby Players
  • Dr. Sarah Gee (PhD): Sport, Advertising & The Crisis of Masculinity
  • Dr. Lynley Anderson (PhD): Ethics in sports health care. (Co-Supervisor)
  • Dr. Joseph Piggin (PhD): Power, Politics & Policy: Creating, Deploying and Resisting Meaning in New Zealand Public Sport Policy.
  • Dr Koji Kobayashi (PhD): Globalisation and Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
  • Dr. Ik Young Chang (PhD): Transnational Migration and Identity Negotiation: Sport and Leisure in the Lives of South Korean Immigrants to New Zealand. Supervisors: S. Jackson and M. Sam (2010-2014).
  • Dr. Adam Beissel (PhD): Sons of Samoa: The Corporeal Economy of American Samoa Gridiron Football (co-supervisor with Josh Newman).  
  • Dr. Minhyeok Tak (PhD). Sports on the gambling table: An institutional approach to match-fixing. Supervisors: S. Jackson and M. Sam.

Masters

  • Nikki Timu (MPhEd): Sport and haka: A Kaupapa Maori perspective
  • Nicole Timu (MPhEd): Ngā tapuwae o te haka – Māori perspectives on haka in sport. Supervisors: S. Jackson and A.M. Jackson.
  • Alene van der Hoop (Master of International Studies) Organized Games for Political Gain? An examination of the New Zealand experience of sport, diplomacy and the Rugby World Cup 2011. (co-supervisor with Robert Patman)
  • Kieran Cody (Masters): The Law Commission, Alcohol Sponsorship of Sport and Public Policy in New Zealand
  • Sofia Kalogeropoulou (Masters): Dancing Greekness: Folk Dance and National Identity in Greece (co-supervisor)
  • Alistair John (Masters): Globalisation, Corporate Nationalism & The America’s Cup
  • Amy Wallace (Masters): Naked Women Talk About Rugby: Understanding Women’s Experiences of Male Sporting Culture
  • Andrew Grainger (Masters): Globalization, Media Violence and Sports Advertising: A critical Analysis of Social Policy and Cultural Resistance in New Zealand.
  • David Chisholm (Masters): Breaking the Code of Silence: Media Constructions of violence in Australian Rugby League.

Honours

  • N. Britten (BPhEd Honours). The Contested Terrain of Sport, Religion and Alcohol Sponsorship.
  • N. Herron ( BPhEd Honours). The Contested Terrain of Crossfit as a Contemporary Cult of Fitness.
  • J. Cheshire (BPhEd Honours): Impact of Digital Technology on Sports Journalism.
  • J. Collier (BPhEd Honours): Gym culture and the contested terrain of gender.
  • T. Bryant (BPhEd Honours): The Song Remains the Same: A Subcultural Analysis of a University Football Club’s Contested Terrain of Values, Experiences and Identities.
  • M. Smaill (BPhEd Honours): Sport-related beer advertising and the construction and interpretation of gendered identities in New Zealand
  • S. Cherry (BPhEd Honours): Our Stadium Sold For Millions: The Promotional Culture of the 2011 Rugby World Cup as a Contested Terrain.
  • D. Everitt, (BPhEd Honours): How Kiwi Kids Become All Black Kids’: Advertising and the Representation and Consumption of New Zealand National Identity.
  • R. Turner (BPhEd Honours): Globalisation and Local Culture: Expressions of hip hop culture amongst New Zealand youth.
  • C. Wolfensohn (BPhEd Honours): Sport, Media and the Sexualisation of Male Athletes: The Toffee Pops Phenomenon.
  • A. Dunn (BPhEd Honours): It's a hard road finding the perfect man –rugby and male social status in high school.
  • J. Thornhill (BPhEd Honours): Kiana's Flex Appeal: The Media’s Representation of the female body image in sports.
  • N. Aston (BPhEd Honours): Making visible the invisible: A study of contemporary Nike advertisements and their representation of the female athlete.
  • D. Harding (BPhEd Honours): A Nation at Risk: The social construction of risk as part of New Zealand’s culture and identity.
  • J. Lynch (BPhEd Honours): Don't be such a girl: Gender, language and power in TVNZ’s Mountain Dew On the Edge.
  • N. Hercus (BPhEd Honours): Netball girls and rugby men: Televised sports commentary and the marginalisation of female athletic achievements.
  • M. Trevelyan (BPhEd Honours): Clash of the codes: An examination of media representations of violence.
  • D. Chisholm (BPhEd Honours): The code of silence: Media constructions of violence in 1993 State of Origin Rugby League.

Postdoctoral Supervision

  • Dr. Lucie Schoch (France/Switzerland)
  • Dr Janelle Joseph (Canada)
  • Dr. Naoki Chiba (Japan)
  • Dr. Nammi Lee (Korea)
  • Dr. Ji hyun Cho (Korea)

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Publications

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Cody, K., & Jackson, S. (2016). The contested terrain of alcohol sponsorship of sport in New Zealand. International Review for the Sociology of Sport, 51(4), 375-393. doi: 10.1177/1012690214526399

Jackson, S. J. (2015). Assessing the sociology of sport: On media, advertising and the commodification of culture. International Review for the Sociology of Sport, 50(4-5), 490-495. doi: 10.1177/1012690214565220

Jackson, S. (2014). Globalization, corporate nationalism and masculinity in Canada: Sport, Molson beer advertising and consumer citizenship. Sport in Society, 17(7), 901-916. doi: 10.1080/17430437.2013.806039

Authored Book - Research

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Scherer, J., & Jackson, S. (2013). The contested terrain of the New Zealand All Blacks: Rugby, commerce, and cultural politics in the age of globalization. Oxford, UK: Peter Lang, 311p.

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Edited Book - Research

Esherick, C., Baker, R., Jackson, S., & Sam, M. (Eds.). (2017). Case studies in sport diplomacy. Morgantown, WV: FiT Publishing, 232p.

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Jackson, S. J. (Ed.). (2014). The other sport mega-event: Rugby World Cup 2011. Abingdon, UK: Routledge, 102p.

Jackson, S. J., & Haigh, S. (Eds.). (2009). Sport and foreign policy in a globalizing world. London: Routledge, 161p.

Coakley, J., Hallinan, C., Jackson, S., & Mewett, P. (Eds.). (2009). Sports in society: Issues and controversies in Australia and New Zealand. Sydney, Australia: McGraw-Hill, 458p.

Wenner, L. A., & Jackson, S. J. (Eds.). (2009). Sport, beer, and gender: Promotional culture and contemporary social life. New York: Peter Lang, 317p.

Hallinan, C., & Jackson, S. (Eds.). (2008). Social and cultural diversity in a sporting world. Bingley, UK: Emerald, 228p.

Collins, C., & Jackson, S. (Eds.). (2007). Sport in Aotearoa/New Zealand society (2nd ed.). Melbourne, Australia: Thomson, 498p.

Jackson, S. J., & Andrews, D. L. (Eds.). (2005). Sport, culture and advertising: Identities, commodities and the politics of representation. New York, NY: Routledge, 269p.

Andrews, D., & Jackson, S. J. (Eds.). (2001). Sport Stars: The Politics of Sporting Celebrity. U.K.: Routledge Publishers, 280p.

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Chapter in Book - Research

Jackson, S. (2018). Personal reflections on the past, present and future of sociology of sport. In K. Young (Ed.), Reflections on sociology of sport: Ten questions, ten scholars, ten perspectives. (pp. 65-86). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420170000010005

Hallinan, C., & Jackson, S. (2017). Sociology of sport: Aotearoa/New Zealand and Australia. In K. Young (Ed.), Sociology of sport: A global subdiscipline in review. (pp. 95-110). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420160000009009

Scherer, J., Sam, M., & Jackson, S. J. (2014). Millennium blues: The politics of media policy, televised sport, and cultural citizenship in New Zealand. In J. Scherer & D. Rowe (Eds.), Sport, public broadcasting, and cultural citizenship: Signal lost? (pp. 188-208). New York: Routledge.

John, A., Bruce, T., & Jackson, S. J. (2013). Traitor on high seas: Russell Coutts, Kiwi loyalty, and opportunism in international yachting. In L. A. Wenner (Ed.), Fallen sports heroes, media and celebrity culture. (pp. 135-147). New York: Peter Lang.

John, A., Jackson, S. J., & Scherer, J. (2012). La America's Cup como megaevento deportivo: Globalización y nacionalismo empresarial en Nueva Zelanda [The America's Cup as a sport mega-event: Globalisation and corporate nationalism in New Zealand]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Jackson, S. J., Sam, M., Gee, S., Scherer, J., & Beissel, A. (2012). Megaeventos deportivos entre lo global y lo local: Lecciones de la Copa del Mundo de Rugby de 2011 [The Rugby World Cup as a sport mega-event]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Jackson, S. J., & Haigh, S. (2009). Introduction: Between and beyond politics: Sport and foreign policy in a globalizing world. In S. J. Jackson & S. Haigh (Eds.), Sport and foreign policy in a globalizing world. (pp. 1-10). London: Routledge.

Wenner, L. A., & Jackson, S. J. (2009). Sport, beer, and gender in promotional culture: On the dynamics of a holy trinity. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 1-32). New York: Peter Lang.

Jackson, S. J., Gee, S., & Scherer, J. (2009). Producing and consuming masculinity: New Zealand's (Speight's) ″Southern Man″. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 181-201). New York: Peter Lang.

Jackson, S., Scherer, J., & Martyn, S. G. (2008). Sport and the media. In J. Crossman (Ed.), Canadian sport sociology. (2nd ed.) (pp. 177-195). Toronto, Canada: Nelson.

Hallinan, C., & Jackson, S. (2008). The difference within: Diversity as a key conceptual framework. In C. Hallinan & S. Jackson (Eds.), Social and cultural diversity in a sporting world. (pp. 1-13). Bingley, UK: Emerald.

Jackson, S., Scherer, J., & Silk, M. (2007). Globalisation and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 130-146). Melbourne, Australia: Thomson.

Jackson, S., & McKenzie, A. (2007). Violence and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 423-442). Melbourne, Australia: Thomson.

Howell, J. W., Andrews, D. L., Jackson, S., & Ohl, F. (2006). Sociologie du sport et cultural studies. In F. Ohl (Ed.), Sociologie du sport: Perspectives internationales et mondialisation. (pp. 137-152). Paris, France: Presses Universitaires de France.

Jackson, S. J., & Hokowhitu, B. J. (2005). Sport, tribes and technology: The New Zealand All Blacks Haka and the politics of identity. In M. L. Silk, D. L. Andrews & C. L. Cole (Eds.), Sport and corporate nationalisms. (pp. 67-82). New York, NY: Berg.

Grainger, A., & Jackson, S. (2005). ″I'm afraid of Americans″? In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 192-212). New York, NY: Routledge.

Jackson, S. J., Andrews, D. L., & Scherer, J. (2005). The contemporary landscape of sport advertising. In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 1-23). New York, NY: Routledge.

Jackson, S. J., Grainger, A., & Batty, R. (2004). Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand. In T. Slack (Ed.), The commercialization of sport. (pp. 207-225). London: Routledge.

Jackson, S. J., & Andrews, D. L. (2004). Aggressive marketing: Interrogating the use of violence in sport-related advertising. In L. R. Kahle & C. Riley (Eds.), Sports marketing and the psychology of marketing communication. (pp. 307-325). Mahwah, New Jersey: Lawrence Erlbaum Associates.

Howell, J., Andrews, D., & Jackson, S. J. (2002). Cultural and sport studies: An interventionist practice. In J. Maguire & K. Young (Eds.), Perspectives in the Sociology of Sport. (pp. 151-177). New York: JAI Publications.

Carrington, B., Andrews, D. L., Jackson, S. J., & Mazur, Z. (2001). The global Jordanscape. In D. L. Andrews (Ed.), The Michael Jordan Reader: Corporate Sport, Media Culture & Post-Modern America. (pp. 177-216). USA: SUNY Press.

Andrews, D. L., & Jackson, S. J. (2001). Sport celebrities, public culture and private experience. In D. L. Andrews & S. J. Jackson (Eds.), Sport Stars: The Cultural Politics of Sporting Celebrity. (pp. 1-19). U.K.: Routledge.

Jackson, S. J. (2001). Gretzky nation: Canada, crisis and Americanization. In D. Andrews & S. Jackson (Eds.), Sport Stars: The Politics of Sport Celebrity. (pp. 164-186). U.K.: Routledge.

Jackson, S. J., & Andrews, D. (2001). Between and beyond the global and the local: American popular sporting culture in New Zealand. In A. Yiannakis & M. Melnick (Eds.), Sport Sociology: Contemporary Themes. (pp. 467-474). Champaign, IL.: Human Kinetics.

Jackson, S. J., & Ponic, P. (2001). Pride and prejudice: Reflecting on sport heroes, national identity and crisis in Canada. In S. G. Wieting (Ed.), Sport and Memory in North America. (pp. 43-62). London: Frank Cass.

Silk, M., & Jackson, S. J. (2000). Globalisation and sport in New Zealand. In C. Collins (Ed.), Sport in New Zealand Society. (pp. 99-113). Palmerston North: Dunmore Press.

Jackson, S. J., & McKenzie, A. D. (2000). Violence and sport in New Zealand. In C. Collins (Ed.), Sport In New Zealand Society. (pp. 153-170). Palmerston North: Dunmore Press.

Jackson, S. J., & Meier, K. V. (1999). Hijacking the Hegemonic Signifier: Donovan Bailey and the Politics of racial and national identity in Canada. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 173-188). Westport, CT: Greenwood Press.

Jackson, S. J., & Andrews, D. L. (1999). The Globalist of them All: The Everywhere Man, Michael Jordan and American Popular Culture in New Zealand. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 99-117). Westport, CT: Greenwood Press.

Jackson, S. J. (1998). The 49th Paradox: The 1988 Calgary Winter Olympic Games and Canadian Identity as Contested Terrain. In M. Duncan, G. Chick & A. Aycock (Eds.), Play and culture studies: Explorations in the fields of play. (pp. 191-208). Greenwich: Ablex Publishing.

Jackson, S. J., Andrews, D. L., & Cole, C. L. (1998). Race, nation, and authenticity of identity: Interrogating The "Everywhere" Man (Michael Jordan) and the "Nowhere" Man (Ben Johnson). In M. Cronin & D. Mayall (Eds.), Sporting Nationalisms: Identity, Ethnicity, Immigration and Assimilation. (pp. 82-102). London: Frank Cass Publishing.

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Chapter in Book - Other

Sam, M. P., & Jackson, S. J. (2017). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. In M. P. Sam & S. J. Jackson (Eds.), Sport policy in small states. (pp. 1-10). Abingdon, UK: Routledge.

Piggin, J., Jackson, S. J., & Lewis, M. (2016). Knowledge, power and politics: Contesting 'evidence-based' national sport policy [Reprint of Piggin, J., Jackson, S. J., & Lewis, M. (2009). Knowledge, power and politics: Contesting 'evidence-based' national sport policy. International Review for the Sociology of Sport , 44(1), 87-101. doi: 10.1177/1012690209102825]. In J. Grix (Ed.), Sport politics. (pp. 89-104). London, UK: SAGE.

Jackson, S. J. (2016). The contested terrain of sport diplomacy in a globalizing world [Reprint of Jackson, S. J. (2013). The contested terrain of sport diplomacy in a globalizing world. International Area Studies Review, 16(3), 274-284. doi: 10.1177/2233865913498867]. In J. Grix (Ed.), Sport politics. (pp. 274-284). London, UK: SAGE.

Sam, M. P., & Jackson, S. J. (2016). Sport policy development in New Zealand: Paradoxes of an integrative paradigm [Reprint of Sam, M. P., & Jackson, S. J. (2004). Sport policy development in New Zealand. Paradoxes of an integrative paradigm. International Review for the Sociology of Sport, 39(2), 205-222]. In J. Grix (Ed.), Sport politics. (pp. 105-124). London, UK: SAGE.

Jackson, S. (2015). Globalization, corporate nationalism and masculinity in Canada: Sport, Molson beer advertising and consumer citizenship. In M. Guschwan (Ed.), Sport and citizenship. (pp. 901-916). Abingdon, UK: Routledge.

Gee, S., & Jackson, S. J. (2011). The Southern Man city as cultural place and Speight's Space: Locating the masculinity-sport-beer 'holy trinity' in New Zealand. In M. P. Sam & J. E. Hughson (Eds.), Sport in the city: Cultural connections. (pp. 100-115). Abingdon, UK: Routledge.

Jackson, S. (2006). Sports heroes and celebrities. In G. Ritzer (Ed.), The Blackwell encyclopedia of sociology. (pp. 4711-4713). Oxford, UK: Blackwell.

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