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SteveJackson2009Professor
BA(WOnt) MS PhD(Ill)
Tel +64 3 479 8943
Email steve.jackson@otago.ac.nz

Background

Steve Jackson is a Professor specialising in the socio-cultural analysis of sport. He is a graduate of the University of Western Ontario (Canada) and the University of Illinois, Urbana-Champaign (USA). In addition to his post at Otago Steve has served as a Visiting Professor at Charles University (Prague, Czech Republic), the University of Jyvaskyla (Finland), the University of British Columbia and Wilfred Laurier University (Canada), Federal University of Parana (Brazil), Waseda University (Japan), Shanghai University (China), the National Taiwan Normal University and the University of Johannesburg (South Africa). Professionally, he is a past-President of the International Sociology of Sport Association (ISSA) and Research Committee 27 of the International Sociology Association (ISA), 2008–2015.

Currently the Associate Dean Research and Co-Director of the New Zealand Centre for Sport Policy & Politics, Steve has also served as a member of New Zealand’s Performance Based Research Fund (PBRF) panel and as a grant reviewer for: the Social Sciences and Humanities Research Council of Canada, the Swiss National Science Foundation, the South African National Science Foundation (NSF) and WADA (World Anti-Doping Association). Steve is a Corresponding Editor for the International Review for the Sociology of Sport and has served on the following editorial boards: Communication & Sport, Sociology of Sport Journal, Qualitative Research in Sport and Exercise, International Journal of Sport Marketing and Management, Revista (Journal of the Latin American Association for the Sociocultural Study of Sport), and the Asia Pacific Journal of Sport and Social Science.

New Zealand Centre for Sport Policy & Politics webpage

Teaching

As a teacher, Steve has been honoured with a New Zealand Ministry of Education Tertiary Teaching Award for Sustained Excellence.

Research

Professor Jackson’s research focuses on globalisation, national identity and the media and his current research projects include: Advertising and the Colonisation of Sport Culture; Sport, Culture and Alcohol, and Globalisation, Sport and Corporate Nationalism. His research has been funded by a range of organisations including: the Australian Research Council (ARC), International Council for Canadian Studies Faculty Research Program, Alcohol Advisory Council of New Zealand (ALAC), Japanese Ministry of Education, International Science and Technology (ISAT) and the University of Otago.

  • Globalisation and Sport
  • National Identity and Sport
  • Media and Sport
  • Sporting Masculinities
  • Sport, Culture and Alcohol
  • Sport and Advertising as a Cultural Field

Students interested in PhD, Masters or Honours research in these or related areas are invited to contact Steve at: steve.jackson@otago.ac.nz

Postgraduate Students

Current Students

  • Tim Dawbin (PhD), The organisational landscape of youth sports in Aotearoa/New Zealand (co-supervisor with Mike Sam)
  • Damon Lillis (PhD), The Benefits, costs, and outcomes of hosting the Women's Rugby, Cricket, and Football World Cups in Aotearoa/New Zealand (co-supervisor with Mike Sam)
  • Dan Porter (PhD), The Turbulent Scale of Tertiary Health and Wellbeing (co-supervisor with Mike Sam)
  • Diego Moreno (MSc), Sport Policy in Chile: An Institutional Approach (co-supervisor with Mike Sam)
  • Russell Mawhinney (Master of Laws), Religious Expression in Professional Sport: Towards a Legal Framework (co-supervisor with Professor Rex Ahdar)
  • Erica Junior Appiah (PhD), Ethics of Youth Football Development in West Africa: The Synergy of Policy and Practice (co-supervisor with Mike Sam)
  • Haewan Park (PhD), Maltreatment in Sport: An Institutional Approach (co-supervisor with Mike Sam)
  • Luke Macris (PhD), The impact of governmental performance management and measurement systems on New Zealand sporting organisations (co-supervisor with Mike Sam)

Graduates

PhD

  • Dr Michael Silk (PhD): The Production of Meanings: Television Practices, Interpretations, and Narratives at the 1998 Commonwealth Games
  • Dr Jay Scherer (PhD): Globalization, Sport and Corporate Nationalism in New Zealand
  • Dr Michael Sam (PhD): Developing Sport Policy by Taskforce: Ideas, Interests and Institutions
  • Dr Roger LeBlanc (PhD): The 1st XV: Understanding the Experiences of Gay Male Rugby Players
  • Dr Sarah Gee (PhD): Sport, Advertising & The Crisis of Masculinity
  • Dr Lynley Anderson (PhD): Ethics in sports health care. (Co-Supervisor)
  • Dr Joseph Piggin (PhD): Power, Politics & Policy: Creating, Deploying and Resisting Meaning in New Zealand Public Sport Policy.
  • Dr Koji Kobayashi (PhD): Globalisation and Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
  • Dr Ik Young Chang (PhD): Transnational Migration and Identity Negotiation: Sport and Leisure in the Lives of South Korean Immigrants to New Zealand. Supervisors: S. Jackson and M. Sam (2010-2014).
  • Dr Adam Beissel (PhD): Sons of Samoa: The Corporeal Economy of American Samoa Gridiron Football (co-supervisor with Josh Newman).  
  • Dr Minhyeok Tak (PhD): Sports on the gambling table: An institutional approach to match-fixing. Supervisors: S. Jackson and M. Sam.

Masters

  • Nikki Timu (MPhEd): Sport and haka: A Kaupapa Maori perspective
  • Nicole Timu (MPhEd): Ngā tapuwae o te haka – Māori perspectives on haka in sport. Supervisors: S. Jackson and A.M. Jackson.
  • Alene van der Hoop (Master of International Studies) Organized Games for Political Gain? An examination of the New Zealand experience of sport, diplomacy and the Rugby World Cup 2011. (co-supervisor with Robert Patman)
  • Kieran Cody (Masters): The Law Commission, Alcohol Sponsorship of Sport and Public Policy in New Zealand
  • Sofia Kalogeropoulou (Masters): Dancing Greekness: Folk Dance and National Identity in Greece (co-supervisor)
  • Alistair John (Masters): Globalisation, Corporate Nationalism & The America’s Cup
  • Amy Wallace (Masters): Naked Women Talk About Rugby: Understanding Women’s Experiences of Male Sporting Culture
  • Andrew Grainger (Masters): Globalization, Media Violence and Sports Advertising: A critical Analysis of Social Policy and Cultural Resistance in New Zealand.
  • David Chisholm (Masters): Breaking the Code of Silence: Media Constructions of violence in Australian Rugby League.

Honours

  • N. Britten (BPhEd Honours). The Contested Terrain of Sport, Religion and Alcohol Sponsorship.
  • N. Herron ( BPhEd Honours). The Contested Terrain of Crossfit as a Contemporary Cult of Fitness.
  • J. Cheshire (BPhEd Honours): Impact of Digital Technology on Sports Journalism.
  • J. Collier (BPhEd Honours): Gym culture and the contested terrain of gender.
  • T. Bryant (BPhEd Honours): The Song Remains the Same: A Subcultural Analysis of a University Football Club’s Contested Terrain of Values, Experiences and Identities.
  • M. Smaill (BPhEd Honours): Sport-related beer advertising and the construction and interpretation of gendered identities in New Zealand
  • S. Cherry (BPhEd Honours): Our Stadium Sold For Millions: The Promotional Culture of the 2011 Rugby World Cup as a Contested Terrain.
  • D. Everitt, (BPhEd Honours): How Kiwi Kids Become All Black Kids’: Advertising and the Representation and Consumption of New Zealand National Identity.
  • R. Turner (BPhEd Honours): Globalisation and Local Culture: Expressions of hip hop culture amongst New Zealand youth.
  • C. Wolfensohn (BPhEd Honours): Sport, Media and the Sexualisation of Male Athletes: The Toffee Pops Phenomenon.
  • A. Dunn (BPhEd Honours): It's a hard road finding the perfect man –rugby and male social status in high school.
  • J. Thornhill (BPhEd Honours): Kiana's Flex Appeal: The Media’s Representation of the female body image in sports.
  • N. Aston (BPhEd Honours): Making visible the invisible: A study of contemporary Nike advertisements and their representation of the female athlete.
  • D. Harding (BPhEd Honours): A Nation at Risk: The social construction of risk as part of New Zealand’s culture and identity.
  • J. Lynch (BPhEd Honours): Don't be such a girl: Gender, language and power in TVNZ’s Mountain Dew On the Edge.
  • N. Hercus (BPhEd Honours): Netball girls and rugby men: Televised sports commentary and the marginalisation of female athletic achievements.
  • M. Trevelyan (BPhEd Honours): Clash of the codes: An examination of media representations of violence.
  • D. Chisholm (BPhEd Honours): The code of silence: Media constructions of violence in 1993 State of Origin Rugby League.

Postdoctoral Supervision

  • Dr Lucie Schoch (France/Switzerland)
  • Dr Janelle Joseph (Canada)
  • Dr Naoki Chiba (Japan)
  • Dr Nammi Lee (Korea)
  • Dr Ji hyun Cho (Korea)

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Publications

Wallace, A., Jackson, S., & Dawson, M. C. (2021). Women's experiences of rugby culture in Aotearoa/New Zealand: Naked women talk about sport. In H. Joncheray (Ed.), Women in rugby. (pp. 101-115). London, UK: Routledge. doi: 10.4324/9781003005544

Jackson, S. J., & Gee, S. (2020). Contemporary trends in sport, beer advertising and masculinity: New Zealand's Speight's 'Southern man' 2.0. In S. Gee (Ed.), Sport, alcohol and social inquiry: A global cocktail [Research in the sociology of sport, Vol. 14]. (pp. 29-45). Bingley, UK: Emerald. doi: 10.1108/S1476-285420200000014003

Kobayashi, K., & Jackson, S. J. (2020). Neoliberalism without guarantees: The glocality of labor, education, and sport in Japan from the 1980s to the 2000s. In I. Rossi (Ed.), Challenges of globalization and prospects for an inter-civilizational world order. (pp. 551-571). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44058-9_29

Chang, I. Y., Jackson, S., & Tak, M. (2019). Globalization, migration, citizenship, and sport celebrity: Locating Lydia Ko between and beyond New Zealand and South Korea. International Journal of the History of Sport, 36(7-8), 643-659. doi: 10.1080/09523367.2019.1675644

Jackson, S. (2019). Reflections on the 2019 Rugly World Cup: The state of the All Blacks and global rugby in the age of globalisation. Japan Journal of Sport Sociology, 27(1), 4-18.

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Authored Book - Research

Scherer, J., & Jackson, S. (2013). The contested terrain of the New Zealand All Blacks: Rugby, commerce, and cultural politics in the age of globalization. Oxford, UK: Peter Lang, 311p.

Authored Book - Research

Scherer, J., & Jackson, S. (2010). Globalization, sport and corporate nationalism: The new cultural economy of the New Zealand All Blacks. Bern, Switzerland: Peter Lang, 286p.

Authored Book - Research

Esherick, C., Baker, R., Jackson, S., & Sam, M. (Eds.). (2017). Case studies in sport diplomacy. Morgantown, WV: FiT Publishing, 232p.

Edited Book - Research

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Edited Book - Research

Jackson, S. J. (Ed.). (2014). The other sport mega-event: Rugby World Cup 2011. Abingdon, UK: Routledge, 102p.

Edited Book - Research

Coakley, J., Hallinan, C., Jackson, S., & Mewett, P. (Eds.). (2009). Sports in society: Issues and controversies in Australia and New Zealand. Sydney, Australia: McGraw-Hill, 458p.

Edited Book - Research

Jackson, S. J., & Haigh, S. (Eds.). (2009). Sport and foreign policy in a globalizing world. London: Routledge, 161p.

Edited Book - Research

Wenner, L. A., & Jackson, S. J. (Eds.). (2009). Sport, beer, and gender: Promotional culture and contemporary social life. New York: Peter Lang, 317p.

Edited Book - Research

Hallinan, C., & Jackson, S. (Eds.). (2008). Social and cultural diversity in a sporting world. Bingley, UK: Emerald, 228p.

Edited Book - Research

Collins, C., & Jackson, S. (Eds.). (2007). Sport in Aotearoa/New Zealand society (2nd ed.). Melbourne, Australia: Thomson, 498p.

Edited Book - Research

Jackson, S. J., & Andrews, D. L. (Eds.). (2005). Sport, culture and advertising: Identities, commodities and the politics of representation. New York, NY: Routledge, 269p.

Edited Book - Research

Andrews, D., & Jackson, S. J. (Eds.). (2001). Sport Stars: The Politics of Sporting Celebrity. U.K.: Routledge Publishers, 280p.

Edited Book - Research

Wallace, A., Jackson, S., & Dawson, M. C. (2021). Women's experiences of rugby culture in Aotearoa/New Zealand: Naked women talk about sport. In H. Joncheray (Ed.), Women in rugby. (pp. 101-115). London, UK: Routledge. doi: 10.4324/9781003005544

Chapter in Book - Research

Jackson, S. J., & Gee, S. (2020). Contemporary trends in sport, beer advertising and masculinity: New Zealand's Speight's 'Southern man' 2.0. In S. Gee (Ed.), Sport, alcohol and social inquiry: A global cocktail [Research in the sociology of sport, Vol. 14]. (pp. 29-45). Bingley, UK: Emerald. doi: 10.1108/S1476-285420200000014003

Chapter in Book - Research

Kobayashi, K., & Jackson, S. J. (2020). Neoliberalism without guarantees: The glocality of labor, education, and sport in Japan from the 1980s to the 2000s. In I. Rossi (Ed.), Challenges of globalization and prospects for an inter-civilizational world order. (pp. 551-571). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44058-9_29

Chapter in Book - Research

Jackson, S. (2019). Sport, beer advertising, and corporate nationalism in Canada: Molson's articulation of national and masculine identity to consumer citizenship. In K. Asquith (Ed.), Advertising, consumer culture, and Canadian society. (pp. 120-134). Oxford University Press.

Chapter in Book - Research

Jackson, S. J. (2019). Sport and national identity. In J. Maguire, M. Falcous & K. Liston (Eds.), The business and culture of sports: Society, politics, economy, environment (Vol. 3: Community). (pp. 51-66). Macmillan Reference USA.

Chapter in Book - Research

Jackson, S. (2018). Personal reflections on the past, present and future of sociology of sport. In K. Young (Ed.), Reflections on sociology of sport: Ten questions, ten scholars, ten perspectives. (pp. 65-86). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420170000010005

Chapter in Book - Research

Hallinan, C., & Jackson, S. (2017). Sociology of sport: Aotearoa/New Zealand and Australia. In K. Young (Ed.), Sociology of sport: A global subdiscipline in review. (pp. 95-110). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420160000009009

Chapter in Book - Research

Scherer, J., Sam, M., & Jackson, S. J. (2014). Millennium blues: The politics of media policy, televised sport, and cultural citizenship in New Zealand. In J. Scherer & D. Rowe (Eds.), Sport, public broadcasting, and cultural citizenship: Signal lost? (pp. 188-208). New York: Routledge.

Chapter in Book - Research

John, A., Bruce, T., & Jackson, S. J. (2013). Traitor on high seas: Russell Coutts, Kiwi loyalty, and opportunism in international yachting. In L. A. Wenner (Ed.), Fallen sports heroes, media and celebrity culture. (pp. 135-147). New York: Peter Lang.

Chapter in Book - Research

Jackson, S. J., Sam, M., Gee, S., Scherer, J., & Beissel, A. (2012). Megaeventos deportivos entre lo global y lo local: Lecciones de la Copa del Mundo de Rugby de 2011 [The Rugby World Cup as a sport mega-event]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Chapter in Book - Research

John, A., Jackson, S. J., & Scherer, J. (2012). La America's Cup como megaevento deportivo: Globalización y nacionalismo empresarial en Nueva Zelanda [The America's Cup as a sport mega-event: Globalisation and corporate nationalism in New Zealand]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Chapter in Book - Research

Jackson, S. J., & Haigh, S. (2009). Introduction: Between and beyond politics: Sport and foreign policy in a globalizing world. In S. J. Jackson & S. Haigh (Eds.), Sport and foreign policy in a globalizing world. (pp. 1-10). London: Routledge.

Chapter in Book - Research

Jackson, S. J., Gee, S., & Scherer, J. (2009). Producing and consuming masculinity: New Zealand's (Speight's) ″Southern Man″. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 181-201). New York: Peter Lang.

Chapter in Book - Research

Wenner, L. A., & Jackson, S. J. (2009). Sport, beer, and gender in promotional culture: On the dynamics of a holy trinity. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 1-32). New York: Peter Lang.

Chapter in Book - Research

Hallinan, C., & Jackson, S. (2008). The difference within: Diversity as a key conceptual framework. In C. Hallinan & S. Jackson (Eds.), Social and cultural diversity in a sporting world. (pp. 1-13). Bingley, UK: Emerald.

Chapter in Book - Research

Jackson, S., Scherer, J., & Martyn, S. G. (2008). Sport and the media. In J. Crossman (Ed.), Canadian sport sociology. (2nd ed.) (pp. 177-195). Toronto, Canada: Nelson.

Chapter in Book - Research

Jackson, S., & McKenzie, A. (2007). Violence and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 423-442). Melbourne, Australia: Thomson.

Chapter in Book - Research

Jackson, S., Scherer, J., & Silk, M. (2007). Globalisation and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 130-146). Melbourne, Australia: Thomson.

Chapter in Book - Research

Howell, J. W., Andrews, D. L., Jackson, S., & Ohl, F. (2006). Sociologie du sport et cultural studies. In F. Ohl (Ed.), Sociologie du sport: Perspectives internationales et mondialisation. (pp. 137-152). Paris, France: Presses Universitaires de France.

Chapter in Book - Research

Grainger, A., & Jackson, S. (2005). ″I'm afraid of Americans″? In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 192-212). New York, NY: Routledge.

Chapter in Book - Research

Jackson, S. J., & Hokowhitu, B. J. (2005). Sport, tribes and technology: The New Zealand All Blacks Haka and the politics of identity. In M. L. Silk, D. L. Andrews & C. L. Cole (Eds.), Sport and corporate nationalisms. (pp. 67-82). New York, NY: Berg.

Chapter in Book - Research

Jackson, S. J., Andrews, D. L., & Scherer, J. (2005). The contemporary landscape of sport advertising. In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 1-23). New York, NY: Routledge.

Chapter in Book - Research

Jackson, S. J., & Andrews, D. L. (2004). Aggressive marketing: Interrogating the use of violence in sport-related advertising. In L. R. Kahle & C. Riley (Eds.), Sports marketing and the psychology of marketing communication. (pp. 307-325). Mahwah, New Jersey: Lawrence Erlbaum Associates.

Chapter in Book - Research

Jackson, S. J., Grainger, A., & Batty, R. (2004). Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand. In T. Slack (Ed.), The commercialization of sport. (pp. 207-225). London: Routledge.

Chapter in Book - Research

Howell, J., Andrews, D., & Jackson, S. J. (2002). Cultural and sport studies: An interventionist practice. In J. Maguire & K. Young (Eds.), Perspectives in the Sociology of Sport. (pp. 151-177). New York: JAI Publications.

Chapter in Book - Research

Andrews, D. L., & Jackson, S. J. (2001). Sport celebrities, public culture and private experience. In D. L. Andrews & S. J. Jackson (Eds.), Sport Stars: The Cultural Politics of Sporting Celebrity. (pp. 1-19). U.K.: Routledge.

Chapter in Book - Research

Carrington, B., Andrews, D. L., Jackson, S. J., & Mazur, Z. (2001). The global Jordanscape. In D. L. Andrews (Ed.), The Michael Jordan Reader: Corporate Sport, Media Culture & Post-Modern America. (pp. 177-216). USA: SUNY Press.

Chapter in Book - Research

Jackson, S. J. (2001). Gretzky nation: Canada, crisis and Americanization. In D. Andrews & S. Jackson (Eds.), Sport Stars: The Politics of Sport Celebrity. (pp. 164-186). U.K.: Routledge.

Chapter in Book - Research

Jackson, S. J., & Andrews, D. (2001). Between and beyond the global and the local: American popular sporting culture in New Zealand. In A. Yiannakis & M. Melnick (Eds.), Sport Sociology: Contemporary Themes. (pp. 467-474). Champaign, IL.: Human Kinetics.

Chapter in Book - Research

Jackson, S. J., & Ponic, P. (2001). Pride and prejudice: Reflecting on sport heroes, national identity and crisis in Canada. In S. G. Wieting (Ed.), Sport and Memory in North America. (pp. 43-62). London: Frank Cass.

Chapter in Book - Research

Jackson, S. J., & McKenzie, A. D. (2000). Violence and sport in New Zealand. In C. Collins (Ed.), Sport In New Zealand Society. (pp. 153-170). Palmerston North: Dunmore Press.

Chapter in Book - Research

Silk, M., & Jackson, S. J. (2000). Globalisation and sport in New Zealand. In C. Collins (Ed.), Sport in New Zealand Society. (pp. 99-113). Palmerston North: Dunmore Press.

Chapter in Book - Research

Jackson, S. J., & Andrews, D. L. (1999). The Globalist of them All: The Everywhere Man, Michael Jordan and American Popular Culture in New Zealand. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 99-117). Westport, CT: Greenwood Press.

Chapter in Book - Research

Jackson, S. J., & Meier, K. V. (1999). Hijacking the Hegemonic Signifier: Donovan Bailey and the Politics of racial and national identity in Canada. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 173-188). Westport, CT: Greenwood Press.

Chapter in Book - Research

Jackson, S. J. (1998). The 49th Paradox: The 1988 Calgary Winter Olympic Games and Canadian Identity as Contested Terrain. In M. Duncan, G. Chick & A. Aycock (Eds.), Play and culture studies: Explorations in the fields of play. (pp. 191-208). Greenwich: Ablex Publishing.

Chapter in Book - Research

Jackson, S. J., Andrews, D. L., & Cole, C. L. (1998). Race, nation, and authenticity of identity: Interrogating The "Everywhere" Man (Michael Jordan) and the "Nowhere" Man (Ben Johnson). In M. Cronin & D. Mayall (Eds.), Sporting Nationalisms: Identity, Ethnicity, Immigration and Assimilation. (pp. 82-102). London: Frank Cass Publishing.

Chapter in Book - Research

Sam, M. P., & Jackson, S. J. (2017). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. In M. P. Sam & S. J. Jackson (Eds.), Sport policy in small states. (pp. 1-10). Abingdon, UK: Routledge.

Chapter in Book - Other

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