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SteveJackson2009Professor
BA(WOnt) MS PhD(Ill)
Tel +64 3 479 8943
Email steve.jackson@otago.ac.nz

Background

Steve Jackson is a Professor specialising in the socio-cultural analysis of sport. He is a graduate of the University of Western Ontario (Canada) and the University of Illinois, Urbana-Champaign (USA). In addition to his post at Otago Steve has served as a Visiting Professor at Charles University (Prague, Czech Republic), the University of Jyvaskyla (Finland), the University of British Columbia and Wilfred Laurier University (Canada), Federal University of Parana (Brazil), Waseda University (Japan), Shanghai University (China), the National Taiwan Normal University and the University of Johannesburg (South Africa). Professionally, he is a past-President of the International Sociology of Sport Association (ISSA) and Research Committee 27 of the International Sociology Association (ISA), 2008–2015.

Currently the Associate Dean Research and Co-Director of the New Zealand Centre for Sport Policy & Politics, Steve has also served as a member of New Zealand’s Performance Based Research Fund (PBRF) panel and as a grant reviewer for: the Social Sciences and Humanities Research Council of Canada, the Swiss National Science Foundation, the South African National Science Foundation (NSF) and WADA (World Anti-Doping Association). Steve is a Corresponding Editor for the International Review for the Sociology of Sport and has served on the following editorial boards: Communication & Sport, Sociology of Sport Journal, Qualitative Research in Sport and Exercise, International Journal of Sport Marketing and Management, Revista (Journal of the Latin American Association for the Sociocultural Study of Sport), and the Asia Pacific Journal of Sport and Social Science.

New Zealand Centre for Sport Policy & Politics webpage

Teaching

As a teacher, Steve has been honoured with a New Zealand Ministry of Education Tertiary Teaching Award for Sustained Excellence.

Research

Professor Jackson’s research focuses on globalisation, national identity and the media and his current research projects include: Advertising and the Colonisation of Sport Culture; Sport, Culture and Alcohol, and Globalisation, Sport and Corporate Nationalism. His research has been funded by a range of organisations including: the Australian Research Council (ARC), International Council for Canadian Studies Faculty Research Program, Alcohol Advisory Council of New Zealand (ALAC), Japanese Ministry of Education, International Science and Technology (ISAT) and the University of Otago.

  • Globalisation and Sport
  • National Identity and Sport
  • Media and Sport
  • Sporting Masculinities
  • Sport, Culture and Alcohol
  • Sport and Advertising as a Cultural Field

Students interested in PhD, Masters or Honours research in these or related areas are invited to contact Steve at: steve.jackson@otago.ac.nz

Postgraduate Students

Current Students

  • Tim Dawbin (PhD), The organisational landscape of youth sports in Aotearoa/New Zealand (co-supervisor with Mike Sam)
  • Damon Lillis (PhD), The Benefits, costs, and outcomes of hosting the Women's Rugby, Cricket, and Football World Cups in Aotearoa/New Zealand (co-supervisor with Mike Sam)
  • Dan Porter (PhD), The Turbulent Scale of Tertiary Health and Wellbeing (co-supervisor with Mike Sam)
  • Diego Moreno (MSc), Sport Policy in Chile: An Institutional Approach (co-supervisor with Mike Sam)
  • Russell Mawhinney (Master of Laws), Religious Expression in Professional Sport: Towards a Legal Framework (co-supervisor with Professor Rex Ahdar)
  • Erica Junior Appiah (PhD), Ethics of Youth Football Development in West Africa: The Synergy of Policy and Practice (co-supervisor with Mike Sam)
  • Haewan Park (PhD), Maltreatment in Sport: An Institutional Approach (co-supervisor with Mike Sam)
  • Luke Macris (PhD), The impact of governmental performance management and measurement systems on New Zealand sporting organisations (co-supervisor with Mike Sam)

Graduates

PhD

  • Dr Michael Silk (PhD): The Production of Meanings: Television Practices, Interpretations, and Narratives at the 1998 Commonwealth Games
  • Dr Jay Scherer (PhD): Globalization, Sport and Corporate Nationalism in New Zealand
  • Dr Michael Sam (PhD): Developing Sport Policy by Taskforce: Ideas, Interests and Institutions
  • Dr Roger LeBlanc (PhD): The 1st XV: Understanding the Experiences of Gay Male Rugby Players
  • Dr Sarah Gee (PhD): Sport, Advertising & The Crisis of Masculinity
  • Dr Lynley Anderson (PhD): Ethics in sports health care. (Co-Supervisor)
  • Dr Joseph Piggin (PhD): Power, Politics & Policy: Creating, Deploying and Resisting Meaning in New Zealand Public Sport Policy.
  • Dr Koji Kobayashi (PhD): Globalisation and Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
  • Dr Ik Young Chang (PhD): Transnational Migration and Identity Negotiation: Sport and Leisure in the Lives of South Korean Immigrants to New Zealand. Supervisors: S. Jackson and M. Sam (2010-2014).
  • Dr Adam Beissel (PhD): Sons of Samoa: The Corporeal Economy of American Samoa Gridiron Football (co-supervisor with Josh Newman).  
  • Dr Minhyeok Tak (PhD): Sports on the gambling table: An institutional approach to match-fixing. Supervisors: S. Jackson and M. Sam.

Masters

  • Nikki Timu (MPhEd): Sport and haka: A Kaupapa Maori perspective
  • Nicole Timu (MPhEd): Ngā tapuwae o te haka – Māori perspectives on haka in sport. Supervisors: S. Jackson and A.M. Jackson.
  • Alene van der Hoop (Master of International Studies) Organized Games for Political Gain? An examination of the New Zealand experience of sport, diplomacy and the Rugby World Cup 2011. (co-supervisor with Robert Patman)
  • Kieran Cody (Masters): The Law Commission, Alcohol Sponsorship of Sport and Public Policy in New Zealand
  • Sofia Kalogeropoulou (Masters): Dancing Greekness: Folk Dance and National Identity in Greece (co-supervisor)
  • Alistair John (Masters): Globalisation, Corporate Nationalism & The America’s Cup
  • Amy Wallace (Masters): Naked Women Talk About Rugby: Understanding Women’s Experiences of Male Sporting Culture
  • Andrew Grainger (Masters): Globalization, Media Violence and Sports Advertising: A critical Analysis of Social Policy and Cultural Resistance in New Zealand.
  • David Chisholm (Masters): Breaking the Code of Silence: Media Constructions of violence in Australian Rugby League.

Honours

  • N. Britten (BPhEd Honours). The Contested Terrain of Sport, Religion and Alcohol Sponsorship.
  • N. Herron ( BPhEd Honours). The Contested Terrain of Crossfit as a Contemporary Cult of Fitness.
  • J. Cheshire (BPhEd Honours): Impact of Digital Technology on Sports Journalism.
  • J. Collier (BPhEd Honours): Gym culture and the contested terrain of gender.
  • T. Bryant (BPhEd Honours): The Song Remains the Same: A Subcultural Analysis of a University Football Club’s Contested Terrain of Values, Experiences and Identities.
  • M. Smaill (BPhEd Honours): Sport-related beer advertising and the construction and interpretation of gendered identities in New Zealand
  • S. Cherry (BPhEd Honours): Our Stadium Sold For Millions: The Promotional Culture of the 2011 Rugby World Cup as a Contested Terrain.
  • D. Everitt, (BPhEd Honours): How Kiwi Kids Become All Black Kids’: Advertising and the Representation and Consumption of New Zealand National Identity.
  • R. Turner (BPhEd Honours): Globalisation and Local Culture: Expressions of hip hop culture amongst New Zealand youth.
  • C. Wolfensohn (BPhEd Honours): Sport, Media and the Sexualisation of Male Athletes: The Toffee Pops Phenomenon.
  • A. Dunn (BPhEd Honours): It's a hard road finding the perfect man –rugby and male social status in high school.
  • J. Thornhill (BPhEd Honours): Kiana's Flex Appeal: The Media’s Representation of the female body image in sports.
  • N. Aston (BPhEd Honours): Making visible the invisible: A study of contemporary Nike advertisements and their representation of the female athlete.
  • D. Harding (BPhEd Honours): A Nation at Risk: The social construction of risk as part of New Zealand’s culture and identity.
  • J. Lynch (BPhEd Honours): Don't be such a girl: Gender, language and power in TVNZ’s Mountain Dew On the Edge.
  • N. Hercus (BPhEd Honours): Netball girls and rugby men: Televised sports commentary and the marginalisation of female athletic achievements.
  • M. Trevelyan (BPhEd Honours): Clash of the codes: An examination of media representations of violence.
  • D. Chisholm (BPhEd Honours): The code of silence: Media constructions of violence in 1993 State of Origin Rugby League.

Postdoctoral Supervision

  • Dr Lucie Schoch (France/Switzerland)
  • Dr Janelle Joseph (Canada)
  • Dr Naoki Chiba (Japan)
  • Dr Nammi Lee (Korea)
  • Dr Ji hyun Cho (Korea)

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Publications

Jackson, S. J., & Dawson, M. C. (2021). The global business of sport in a brave new world: Conceptualising a framework for alternative futures. Frontiers in Sports & Active Living. Advance online publication. doi: 10.3389/fspor.2021.673178

Wallace, A., Jackson, S., & Dawson, M. C. (2021). Women's experiences of rugby culture in Aotearoa/New Zealand: Naked women talk about sport. In H. Joncheray (Ed.), Women in rugby. (pp. 101-115). London, UK: Routledge. doi: 10.4324/9781003005544

Kobayashi, K., & Jackson, S. J. (2020). Neoliberalism without guarantees: The glocality of labor, education, and sport in Japan from the 1980s to the 2000s. In I. Rossi (Ed.), Challenges of globalization and prospects for an inter-civilizational world order. (pp. 551-571). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44058-9_29

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Jackson, S. J., & Dawson, M. C. (2021). The global business of sport in a brave new world: Conceptualising a framework for alternative futures. Frontiers in Sports & Active Living. Advance online publication. doi: 10.3389/fspor.2021.673178

Journal - Research Article

Wallace, A., Jackson, S., & Dawson, M. C. (2021). Women's experiences of rugby culture in Aotearoa/New Zealand: Naked women talk about sport. In H. Joncheray (Ed.), Women in rugby. (pp. 101-115). London, UK: Routledge. doi: 10.4324/9781003005544

Chapter in Book - Research

Kobayashi, K., & Jackson, S. J. (2020). Neoliberalism without guarantees: The glocality of labor, education, and sport in Japan from the 1980s to the 2000s. In I. Rossi (Ed.), Challenges of globalization and prospects for an inter-civilizational world order. (pp. 551-571). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44058-9_29

Chapter in Book - Research

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Authored Book - Research

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Edited Book - Research

Cody, K., & Jackson, S. (2016). The contested terrain of alcohol sponsorship of sport in New Zealand. International Review for the Sociology of Sport, 51(4), 375-393. doi: 10.1177/1012690214526399

Journal - Research Article

Jackson, S. J. (2015). Assessing the sociology of sport: On media, advertising and the commodification of culture. International Review for the Sociology of Sport, 50(4-5), 490-495. doi: 10.1177/1012690214565220

Journal - Research Article

Jackson, S. (2014). Globalization, corporate nationalism and masculinity in Canada: Sport, Molson beer advertising and consumer citizenship. Sport in Society, 17(7), 901-916. doi: 10.1080/17430437.2013.806039

Journal - Research Article

Jackson, S. J., & Gee, S. (2020). Contemporary trends in sport, beer advertising and masculinity: New Zealand's Speight's 'Southern man' 2.0. In S. Gee (Ed.), Sport, alcohol and social inquiry: A global cocktail [Research in the sociology of sport, Vol. 14]. (pp. 29-45). Bingley, UK: Emerald. doi: 10.1108/S1476-285420200000014003

Chapter in Book - Research

Jackson, S. J. (2019). Sport and national identity. In J. Maguire, M. Falcous & K. Liston (Eds.), The business and culture of sports: Society, politics, economy, environment (Vol. 3: Community). (pp. 51-66). Macmillan Reference USA.

Chapter in Book - Research

Jackson, S. (2019). Reflections on the 2019 Rugly World Cup: The state of the All Blacks and global rugby in the age of globalisation. Japan Journal of Sport Sociology, 27(1), 4-18.

Journal - Research Article

Jackson, S. (2019). Sport, beer advertising, and corporate nationalism in Canada: Molson's articulation of national and masculine identity to consumer citizenship. In K. Asquith (Ed.), Advertising, consumer culture, and Canadian society. (pp. 120-134). Oxford University Press.

Chapter in Book - Research

Kobayashi, K., Jackson, S. J., & Sam, M. P. (2019). Globalization, creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production. International Journal of Cultural Studies, 22(1), 157-174. doi: 10.1177/1367877917733812

Journal - Research Article

Chang, I. Y., Jackson, S., & Tak, M. (2019). Globalization, migration, citizenship, and sport celebrity: Locating Lydia Ko between and beyond New Zealand and South Korea. International Journal of the History of Sport, 36(7-8), 643-659. doi: 10.1080/09523367.2019.1675644

Journal - Research Article

Kobayashi, K., Jackson, S. J., & Sam, M. P. (2018). Multiple dimensions of mediation within transnational advertising production: Cultural intermediaries as shapers of emerging cultural capital. Consumption Markets & Culture, 28(2), 129-146. doi: 10.1080/10253866.2017.1345421

Journal - Research Article

Jackson, S. J., & Dawson, M. C. (2017). IOC-state-corporate nexus: Corporate diplomacy and the Olympic coup d'état. South African Journal for Research in Sport, Physical Education & Recreation, 39(1:2), 101-111.

Journal - Research Article

Jackson, S. (2013). Reflections on communication and sport: On advertising and promotional culture. Communication & Sport, 1(1-2), 100-112. doi: 10.1177/2167479512472049

Journal - Research Article

Jackson, S. (2013). Rugby World Cup 2011: Sport mega-events between the global and the local. Sport in Society, 16(7), 847-852. doi: 10.1080/17430437.2013.791157

Journal - Research Article

Jackson, S. J. (2013). The contested terrain of sport diplomacy in a globalizing world. International Area Studies Review, 16(3), 274-284. doi: 10.1177/2233865913498867

Journal - Research Article

Gee, S., Sam, M. P., & Jackson, S. J. (2017). Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand. International Journal of Sports Marketing & Sponsorship, 18(3), 230-245. doi: 10.1108/IJSMS-08-2017-094

Journal - Research Article

Tak, M., Sam, M. P., & Jackson, S. J. (2018). The problems and causes of match-fixing: Are legal sports betting regimes to blame? Journal of Criminological Research, Policy & Practice, 4(1), 73-87. doi: 10.1108/JCRPP-01-2018-0006

Journal - Research Article

Tak, M., Sam, M. P., & Jackson, S. J. (2018). The politics of countermeasures against match-fixing in sport: A political sociology approach to policy instruments. International Review for the Sociology of Sport, 53(1), 30-48. doi: 10.1177/1012690216639748

Journal - Research Article

Jackson, S. (2018). Personal reflections on the past, present and future of sociology of sport. In K. Young (Ed.), Reflections on sociology of sport: Ten questions, ten scholars, ten perspectives. (pp. 65-86). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420170000010005

Chapter in Book - Research

Chang, I. Y., Jackson, S. J., & Sam, M. P. (2017). Risk society, anxiety and exit: A case study of South Korean migration decision-making. Asian & Pacific Migration Journal, 26(3), 328-351. doi: 10.1177/0117196817727800

Journal - Research Article

Chang, I. Y., Sam, M. P., & Jackson, S. J. (2017). Transnationalism, return visits and identity negotiation: South Korean-New Zealanders and the Korean national sports festival. International Review for the Sociology of Sport, 52(3), 314-335. doi: 10.1177/1012690215589723

Journal - Research Article

Hallinan, C., & Jackson, S. (2017). Sociology of sport: Aotearoa/New Zealand and Australia. In K. Young (Ed.), Sociology of sport: A global subdiscipline in review. (pp. 95-110). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420160000009009

Chapter in Book - Research

Quarrie, K. L., Brooks, J. H. M., Burger, N., Hume, P. A., & Jackson, S. (2017). Facts and values: On the acceptability of risks in children's sport using the example of rugby: A narrative review. British Journal of Sports Medicine, 51(15), 1134-1139. doi: 10.1136/bjsports-2017-098013

Journal - Research Other

Sam, M. P., & Jackson, S. J. (2015). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. International Journal of Sport Policy & Politics, 7(3), 319-327. doi: 10.1080/19406940.2015.1031814

Journal - Research Other

Jackson, S. J. (Ed.). (2014). The other sport mega-event: Rugby World Cup 2011. Abingdon, UK: Routledge, 102p.

Edited Book - Research

Scherer, J., & Jackson, S. (2013). The contested terrain of the New Zealand All Blacks: Rugby, commerce, and cultural politics in the age of globalization. Oxford, UK: Peter Lang, 311p.

Authored Book - Research

John, A., & Jackson, S. (2011). Call me loyal: Globalization, corporate nationalism and the America's Cup. International Review for the Sociology of Sport, 46(4), 399-417. doi: 10.1177/1012690210384658

Journal - Research Article

Esherick, C., Baker, R., Jackson, S., & Sam, M. (Eds.). (2017). Case studies in sport diplomacy. Morgantown, WV: FiT Publishing, 232p.

Edited Book - Research

Wenner, L. A., & Jackson, S. J. (Eds.). (2009). Sport, beer, and gender: Promotional culture and contemporary social life. New York: Peter Lang, 317p.

Edited Book - Research

Jackson, S. J., & Haigh, S. (Eds.). (2009). Sport and foreign policy in a globalizing world. London: Routledge, 161p.

Edited Book - Research

Coakley, J., Hallinan, C., Jackson, S., & Mewett, P. (Eds.). (2009). Sports in society: Issues and controversies in Australia and New Zealand. Sydney, Australia: McGraw-Hill, 458p.

Edited Book - Research

Hallinan, C., & Jackson, S. (Eds.). (2008). Social and cultural diversity in a sporting world. Bingley, UK: Emerald, 228p.

Edited Book - Research

Collins, C., & Jackson, S. (Eds.). (2007). Sport in Aotearoa/New Zealand society (2nd ed.). Melbourne, Australia: Thomson, 498p.

Edited Book - Research

Andrews, D., & Jackson, S. J. (Eds.). (2001). Sport Stars: The Politics of Sporting Celebrity. U.K.: Routledge Publishers, 280p.

Edited Book - Research

Jackson, S. J., & Andrews, D. L. (Eds.). (2005). Sport, culture and advertising: Identities, commodities and the politics of representation. New York, NY: Routledge, 269p.

Edited Book - Research

Scherer, J., & Jackson, S. J. (2008). Cultural studies and the circuit of culture: Advertising, promotional culture and the New Zealand All Blacks. Cultural Studies <=> Critical Methodologies, 8(4), 507-526. doi: 10.1177/1532708608321577

Journal - Research Article

Gee, S., & Jackson, S. J. (2012). Leisure corporations, beer brand culture, and the crisis of masculinity: The Speight's ‘Southern Man’ advertising campaign. Leisure Studies, 31(1), 83-102. doi: 10.1080/02614367.2011.566625

Journal - Research Article

Gee, S., & Jackson, S. J. (2010). The Southern Man city as cultural place and Speight's Space: Locating the masculinity-sport-beer 'holy trinity' in New Zealand. Sport in Society, 13(10), 1516-1531. doi: 10.1080/17430437.2010.520940

Journal - Research Article

Piggin, J., Jackson, S. J., & Lewis, M. (2009). Knowledge, power and politics: Contesting 'evidence-based' national sport policy. International Review for the Sociology of Sport, 44(1), 87-101. doi: 10.1177/1012690209102825

Journal - Research Article

Piggin, J., Jackson, S. J., & Lewis, M. (2009). Telling the truth in public policy: An analysis of New Zealand sport policy discourse. Sociology of Sport Journal, 26(3), 462-482.

Journal - Research Article

Jackson, S. J., & Haigh, S. (2008). Between and beyond politics: Sport and foreign policy in a globalizing world. Sport in Society, 11(4), 349-358. doi: 10.1080/17430430802019169

Journal - Research Article

Scherer, J., & Jackson, S. J. (2008). Producing Allblacks.com: Cultural intermediaries and the policing of electronic spaces of sporting consumption. Sociology of Sport Journal, 25(2), 187-205.

Journal - Research Article

Scherer, J., Falcous, M., & Jackson, S. J. (2008). The media sports cultural complex: Local-Global disjuncture in New Zealand/Aotearoa. Journal of Sport & Social Issues, 32(1), 48-71. doi: 10.1177/0193723507307813

Journal - Research Article

Sam, M. P., & Jackson, S. J. (2017). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. In M. P. Sam & S. J. Jackson (Eds.), Sport policy in small states. (pp. 1-10). Abingdon, UK: Routledge.

Chapter in Book - Other

Gee, S., Jackson, S. J., & Sam, M. (2016). Carnivalesque culture and alcohol promotion and consumption at an annual international sports event in New Zealand. International Review for the Sociology of Sport, 51(3), 265-283. doi: 10.1177/1012690214522461

Journal - Research Article

Thomson, R. W., & Jackson, S. (2016). History and development of the sociology of sport in Aotearoa New Zealand. New Zealand Sociology, 31(3), 78-109.

Journal - Research Article

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