Associate Professor
Office OBS 8.06
Tel +64 3 479 5441
Email julia.albrecht@otago.ac.nz
Background
Associate Professor Julia N Albrecht joined the Department of Tourism as a Senior Lecturer in April 2015. With her academic background in geography and landscape ecology, political studies, and tourism, Julia is interested in tourism and destination management for sustainable tourism, tourism strategy and planning, visitor management and nature-based tourism.
Julia publishes her work in leading academic journals such as the Journal of Sustainable Tourism, Tourism Management, and Annals of Tourism Research, among others. She is a co-editor of the Journal of Outdoor Recreation and Tourism, and she serves on the editorial board of the Journal of Hospitality & Tourism Research.
Julia serves on the University of Otago Human Ethics committee, and on the Otago Business School Research Committee. In 2020, Julia won the Otago Business School’s Best Contribution to the Research Environment award. Julia is a sought-after PhD supervisor, and supervising PhD research is among her favourite aspects of her work.
Julia has been serving as a committee member of BEST.EN (Building Excellence in Sustainable Tourism) since 2012, and as a committee member of the Council for Australasian Tourism and Hospitality Education (CAUTHE) since 2019.
Teaching
- TOUR 305 Tourism Product Development (course co-ordinator)
- TOUR 102 Global Tourism (Distance) (course co-ordinator)
- TOUR 101 Introduction to Tourism (teacher)
Current research projects
Sustainability in destination management
This project investigates destination managers’ perceptions of sustainability, and their efforts towards implementing projects / initiatives for a sustainable destination. The research takes a comparative approach, looking at nature-based tourism destinations in Austria and New Zealand.
Research collaborators:
- Dr Marco Haid (UMIT Tirol, Austria)
- Dr Wiebke Finkler (University of Otago)
Visitor pledges as innovative visitor management tools
Since the development and implementation of the Icelandic Pledge in 2017, initiatives that encourage visitors to commit to responsible behaviours in a destination have become common. This project explores the strategic thinking behind using pledges as a visitor impact management tool, related marketing and implementation initiatives, and expected and actual initial results from the perspectives of the relevant destination management stakeholders.
Research collaborator:
- Eliza Raymond (GOOD Travel)
Tourism management as a third sector function, ecosanctuaries in New Zealand
This research project examines the organisational roles, functions and structures in tourism and visitor management in ecosanctuaries in New Zealand. The key aim of the research is a better conceptual and practical understanding of visitor management in protected areas, as well as in tourism destinations more generally, for both the academic community and key stakeholders in the New Zealand tourism industry.
Research collaborators:
- Dr Marco Haid (UMIT Tirol, Austria)
- Dr Abrar Faisal (AUT)
Publications
Albrecht, J. N., Haid, M., & Faisal, A. (2022). Agents or stewards? Non‐profit organisations managing visitation: The case of New Zealand ecosanctuaries. International Journal of Tourism Research. Advance online publication. doi: 10.1002/jtr.2565
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Conceptualising a tourism consumption-based typology of yoga travellers. Tourism Management Perspectives, 43, 101005. doi: 10.1016/j.tmp.2022.101005
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Can destination image be ascertained from social media? An examination of Twitter hashtags. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221119380
Albrecht, J. N., & Hald, M. (2022). Applying the design for Sustainability Evolutionary Framework to tourism experience design. Proceedings of the 31st Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Shaping the Next Normal in Tourism, Hospitality and Events. (pp. 26). [Abstract]
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Yoga tourism. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.yoga.tourism
Albrecht, J. N. (Ed.). (2021). Managing visitor experiences in nature-based tourism. Wallingford, UK: CABI, 240p. doi: 10.1079/9781789245714.0000
Edited Book - Research
Albrecht, J. N. (Ed.). (2017). Visitor management in tourism destinations. Wallingford, UK: CABI, 208p.
Edited Book - Research
Yeoman, I., McMahon-Beattie, U., Fields, K., Albrecht, J. N., & Meethan, K. (Eds.). (2015). The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Bristol, UK: Channel View, 304p.
Edited Book - Research
Albrecht, J. N. (2022). Co-creation developments. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.co-creation.developments
Chapter in Book - Research
Albrecht, J. N., & Haid, M. (2022). Sustainable tourism management. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.sustainable.tourism.management
Chapter in Book - Research
Chitrakar, K., Carr, N., & Albrecht, J. N. (2022). Expanding the boundaries of local cuisine: The context of Himalayan community-based homestays. In G. P. Nyaupane & D. J. Timothy (Eds.), Tourism and development in the Himalaya: Social, environmental, and economic forces. (pp. 208-224). Abingdon, UK: Routledge. doi: 10.4324/9781003030126
Chapter in Book - Research
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Yoga tourism. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.yoga.tourism
Chapter in Book - Research
Raymond, E., & Albrecht, J. N. (2022). Visitor pledges. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.visitor.pledges
Chapter in Book - Research
Albrecht, J. N. (2021). Current issues in managing visitor experiences in nature-based tourism. In J. N. Albrecht (Ed.), Managing visitor experiences in nature-based tourism. (pp. 1-8). Wallingford, UK: CABI. doi: 10.1079/9781789245714.0001
Chapter in Book - Research
Albrecht, J. N. (2021). Destination management for sustainability. In A. Correia & S. Dolnicar (Eds.), Women's voices in tourism research: Contributions to knowledge and letters to future generations. (pp. 18-20). Brisbane, Australia: University of Queensland. doi: 10.14264/817f87d
Chapter in Book - Research
Albrecht, J. N. (2021). The future of visitor experiences in nature-based tourism. In J. N. Albrecht (Ed.), Managing visitor experiences in nature-based tourism. (pp. 205-212). Wallingford, UK: CABI. doi: 10.1079/9781789245714.0016
Chapter in Book - Research
Chitrakar, K., Carr, N., & Albrecht, J. N. (2021). Community-based homestay tourism and social inclusion. In S. K. Walia (Ed.), The Routledge handbook of community based tourism management: Concepts, issues and implications. (pp. 238-248). London, UK: Routledge.
Chapter in Book - Research
Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2021). Quake aftermath and conference industry transformation, Christchurch. In V. V. Cuffy, F. Bakas & W. J. L. Coetzee (Eds.), Events tourism: Critical insights and contemporary perspectives. (pp. 125-142). London, UK: Routledge.
Chapter in Book - Research
Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2020). New territory for environmental sociology: Environmental philosophy and nature-based tourism. In K. Legun, J. C. Keller, M. Carolan & M. M. Bell (Eds.), The Cambridge Handbook of Environmental Sociology (Vol. 1). (pp. 262-281). Cambridge, UK: Cambridge University Press. doi: 10.1017/9781108554510.018
Chapter in Book - Research
Zhang, G., Higham, J., & Albrecht, J. N. (2018). (Re)creating natural heritage in New Zealand: Biodiversity conservation and tourism development. In C. Palmer & J. Tivers (Eds.), Creating heritage for tourism. (pp. 243-257). Abingdon, UK: Routledge. doi: 10.4324/9780203701881
Chapter in Book - Research
Albrecht, J. (2017). Weintourismus in Neuseeland und Australien. In C. Pforr & D. Reiser (Eds.), Tourismus in Australien und Neuseeland. (pp. 64-78). Berlin, Germany: de Gruyter.
Chapter in Book - Research
Albrecht, J. N. (2017). Visitor management. In L. L. Lowry (Ed.), The SAGE international encyclopedia of travel and tourism. (pp. 1414-1415). Thousand Oaks, CA: SAGE. [Encyclopaedia/Dictionary Entry].
Chapter in Book - Research
Albrecht, J. N. (2016). Current knowledge and future research directions in visitor management. In J. N. Albrecht (Ed.), Visitor management in tourism destinations. (pp. 191-196). Wallingford, UK: CABI.
Chapter in Book - Research
Albrecht, J. N. (2016). Introduction to visitor management in tourism destinations. In J. N. Albrecht (Ed.), Visitor management in tourism destinations. (pp. 3-8). Wallingford, UK: CABI.
Chapter in Book - Research
Danielmeier, T., & Albrecht, J. N. (2015). Architecture and future food and wine experiences. In I. Yeoman, U. McMahon-Beattie, K. Fields, J. N. Albrecht & K. Meethan (Eds.), The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. (pp. 87-100). Bristol, UK: Channel View.
Chapter in Book - Research
Yeoman, I., McMahon-Beattie, U., Fields, K., Albrecht, J. N., & Meethan, K. (2015). An introduction to the future. In I. Yeoman, U. McMahon-Beattie, K. Fields, J. N. Albrecht & K. Meethan (Eds.), The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. (pp. 3-10). Bristol, UK: Channel View.
Chapter in Book - Research
Albrecht, J. (2014). Online terroir: Wine and regional identity in online destination marketing. In M. Harvey, L. White & W. Frost (Eds.), Wine and identity: Branding, heritage, terroir. (pp. 230-242). Abingdon, UK: Routledge.
Chapter in Book - Research
Albrecht, J. (2013). Case study: Tourism planning In New Zealand. In P. Robinson, M. Lück & S. Smith (Eds.), Tourism. (pp. 403-404). Wallingford, UK: CABI.
Chapter in Book - Other
Albrecht, J. (2013). Commentary on managing sustainability at nature-based attractions. In P. Robinson, M. Lück & S. Smith (Eds.), Tourism. (pp. 258-259). Wallingford, UK: CABI.
Chapter in Book - Other
Albrecht, J. N., & Raymond, E. M. (2022). National destination pledges as innovative visitor management tools: Social marketing for behaviour change in tourism. Journal of Sustainable Tourism, 1-18. Advance online publication. doi: 10.1080/09669582.2022.2037620
Journal - Research Article
Albrecht, J. N., Haid, M., & Faisal, A. (2022). Agents or stewards? Non‐profit organisations managing visitation: The case of New Zealand ecosanctuaries. International Journal of Tourism Research. Advance online publication. doi: 10.1002/jtr.2565
Journal - Research Article
Albrecht, J. N., Haid, M., Finkler, W., & Heimerl, P. (2022). What's in a name? The meaning of sustainability to destination managers. Journal of Sustainable Tourism, 30(1), 32-51. doi: 10.1080/09669582.2020.1868483
Journal - Research Article
Albrecht, J. N., Moscardo, G., & Dwyer, T. (2022). Learning about learning in Tourism: Indigenous guide perspectives on their personal and professional development. Journal of Hospitality & Tourism Research, 46(2), 320-343. doi: 10.1177/1096348021997535
Journal - Research Article
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Can destination image be ascertained from social media? An examination of Twitter hashtags. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221119380
Journal - Research Article
Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Conceptualising a tourism consumption-based typology of yoga travellers. Tourism Management Perspectives, 43, 101005. doi: 10.1016/j.tmp.2022.101005
Journal - Research Article
Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2022). Co-creating ecological restoration experiences at Aotearoa (New Zealand) eco-sanctuaries: An environmental philosophical approach. Tourist Studies. Advance online publication. doi: 10.1177/14687976221091339
Journal - Research Article
Albrecht, J. N., & Raymond, E. (2021). National destination pledges: Visitor management through emotional engagement, commitment and interpretation. Tourism Management Perspectives, 40, 100894. doi: 10.1016/j.tmp.2021.100894
Journal - Research Article
Albrecht, J. N., Haid, M., & Faisal, A. (2021). Types and relevance of advocacy in destination-based non-profit organisations: Evidence from New Zealand ecosanctuaries. Tourism Management Perspectives, 40, 100898. doi: 10.1016/j.tmp.2021.100898
Journal - Research Article
Haid, M., & Albrecht, J. N. (2021). Sustainable tourism product development: An application of product design concepts. Sustainability, 13(14), 7957. doi: 10.3390/su13147957
Journal - Research Article
Haid, M., Albrecht, J. N., & Finkler, W. (2021). Sustainability implementation in destination management. Journal of Cleaner Production, 312, 127718. doi: 10.1016/j.jclepro.2021.127718
Journal - Research Article
Haid, M., Nöhammer, E., Albrecht, J. N., Plaikner, A., Stummer, H., & Heimerl, P. (2021). Health promotion as a motivational factor in alpine cycling. International Journal of Environmental Research & Public Health, 18(5), 2321. doi: 10.3390/ijerph18052321
Journal - Research Article
Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2021). Ecological restoration in Aotearoa New Zealand: Contrasting tourist conservation narratives. Tourism Management Perspectives, 37, 100761. doi: 10.1016/j.tmp.2020.100761
Journal - Research Article
Zhang, G., Higham, J., & Albrecht, J. N. (2021). Ecological restoration and visitor experiences: Insights informed by environmental philosophy. Journal of Sustainable Tourism. Advance online publication. doi: 10.1080/09669582.2021.1922424
Journal - Research Article
Chitrakar, K., Carr, N., & Albrecht, J. N. (2020). Community-based homestay tourism and its influence on indigenous gastronomic heritage. Journal of Gastronomy & Tourism, 4(2), 81-96. doi: 10.3727/216929719X15736343324850
Journal - Research Article
Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2020). (Re)Creating spaces for tourism: Spatial effects of the 2010/ 2011 Christchurch earthquakes. Tourism Management, 80, 104102. doi: 10.1016/j.tourman.2020.104102
Journal - Research Article
Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2020). Renegotiating organisational crisis management in urban tourism: Strategic imperatives of niche construction. International Journal of Tourism Cities, 6(4), 885-905. doi: 10.1108/IJTC-11-2019-0196
Journal - Research Article
Nomm, A. H. L., Albrecht, J. N., & Lovelock, B. (2020). Advocacy and community leadership as functions in national and regional level destination management. Tourism Management Perspectives, 35, 100682. doi: 10.1016/j.tmp.2020.100682
Journal - Research Article
Nomm, A. H. L., Albrecht, J. N., & Lovelock, B. (2020). Leadership in national level destination management: The case of Estonia. International Journal of Tourism Policy, 10(1), 68-87. doi: 10.1504/IJTP.2020.107199
Journal - Research Article
Zhang, J., Tucker, H., & Albrecht, J. N. (2020). The reflexive self-project of “lifestyle entrepreneurial migrants”. Journal of Travel & Tourism Marketing, 37(5), 535-546. doi: 10.1080/10548408.2018.1536016
Journal - Research Article
Albrecht, J. N., Danielmeier, T., & Boudreau, P. (2019). The importance of architecture in food and drink experiences within a tourism context. Journal of Gastronomy & Tourism, 4(1), 41-50. doi: 10.3727/216929719X15657857907789
Journal - Research Article
Esfehani, M. H., & Albrecht, J. N. (2019). Planning for intangible cultural heritage in tourism: Challenges and implications. Journal of Hospitality & Tourism Research, 43(7), 980-1001. doi: 10.1177/1096348019840789
Journal - Research Article
Esfehani, M. H., & Albrecht, J. N. (2018). Roles of intangible cultural heritage in tourism in natural protected areas. Journal of Heritage Tourism, 13(1), 15-29. doi: 10.1080/1743873X.2016.1245735
Journal - Research Article
Albrecht, J. N. (2017). Challenges in national-level tourism strategy implementation: A long-term perspective on the New Zealand tourism strategy 2015. International Journal of Tourism Research, 19(3), 329-338. doi: 10.1002/jtr.2115
Journal - Research Article
Albrecht, J. N. (2014). Micro-mobility patterns and service blueprints as foundations for visitor management planning. Journal of Sustainable Tourism, 22(7), 1052-1070. doi: 10.1080/09669582.2013.847945
Journal - Research Article
Albrecht, J. N. (2013). Networking for sustainable tourism: Towards a research agenda. Journal of Sustainable Tourism, 21(5), 639-657. doi: 10.1080/09669582.2012.721788
Journal - Research Article