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Associate Professor Julia N Albrecht

JuliaAssociate Professor

Office OBS 8.06
Tel +64 3 479 5441
Email julia.albrecht@otago.ac.nz

Background

Associate Professor Julia N Albrecht joined the Department of Tourism as a Senior Lecturer in April 2015. With her academic background in geography and landscape ecology, political studies, and tourism, Julia is interested in tourism and destination management for sustainable tourism, tourism strategy and planning, visitor management and nature-based tourism.

Julia publishes her work in leading academic journals such as the Journal of Sustainable Tourism, Tourism Management, and Annals of Tourism Research, among others. She is a co-editor of the Journal of Outdoor Recreation and Tourism, and she serves on the editorial board of the Journal of Hospitality & Tourism Research.

Julia serves on the University of Otago Human Ethics committee, and on the Otago Business School Research Committee. In 2020, Julia won the Otago Business School’s Best Contribution to the Research Environment award. Julia is a sought-after PhD supervisor, and supervising PhD research is among her favourite aspects of her work.

Julia has been serving as a committee member of BEST.EN (Building Excellence in Sustainable Tourism) since 2012, and as a committee member of the Council for Australasian Tourism and Hospitality Education (CAUTHE) since 2019.

Teaching

  • TOUR 305 Tourism Product Development (course co-ordinator)
  • TOUR 102 Global Tourism (Distance) (course co-ordinator)
  • TOUR 101 Introduction to Tourism (teacher)

Current research projects

Sustainability in destination management

This project investigates destination managers’ perceptions of sustainability, and their efforts towards implementing projects / initiatives for a sustainable destination. The research takes a comparative approach, looking at nature-based tourism destinations in Austria and New Zealand.

Research collaborators:

  • Dr Marco Haid (UMIT Tirol, Austria)
  • Dr Wiebke Finkler (University of Otago)


Visitor pledges as innovative visitor management tools

Since the development and implementation of the Icelandic Pledge in 2017, initiatives that encourage visitors to commit to responsible behaviours in a destination have become common. This project explores the strategic thinking behind using pledges as a visitor impact management tool, related marketing and implementation initiatives, and expected and actual initial results from the perspectives of the relevant destination management stakeholders.

Research collaborator:

  • Eliza Raymond (GOOD Travel)


Tourism management as a third sector function, ecosanctuaries in New Zealand

This research project examines the organisational roles, functions and structures in tourism and visitor management in ecosanctuaries in New Zealand. The key aim of the research is a better conceptual and practical understanding of visitor management in protected areas, as well as in tourism destinations more generally, for both the academic community and key stakeholders in the New Zealand tourism industry.

Research collaborators:

  • Dr Marco Haid (UMIT Tirol, Austria)
  • Dr Abrar Faisal (AUT)

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Publications

Albrecht, J. N., Haid, M., & Faisal, A. (2022). Agents or stewards? Non‐profit organisations managing visitation: The case of New Zealand ecosanctuaries. International Journal of Tourism Research. Advance online publication. doi: 10.1002/jtr.2565

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Conceptualising a tourism consumption-based typology of yoga travellers. Tourism Management Perspectives, 43, 101005. doi: 10.1016/j.tmp.2022.101005

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Can destination image be ascertained from social media? An examination of Twitter hashtags. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221119380

Albrecht, J. N., & Hald, M. (2022). Applying the design for Sustainability Evolutionary Framework to tourism experience design. Proceedings of the 31st Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Shaping the Next Normal in Tourism, Hospitality and Events. (pp. 26). [Abstract]

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Yoga tourism. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.yoga.tourism

Albrecht, J. N. (Ed.). (2021). Managing visitor experiences in nature-based tourism. Wallingford, UK: CABI, 240p. doi: 10.1079/9781789245714.0000

Edited Book - Research

Albrecht, J. N. (Ed.). (2017). Visitor management in tourism destinations. Wallingford, UK: CABI, 208p.

Edited Book - Research

Yeoman, I., McMahon-Beattie, U., Fields, K., Albrecht, J. N., & Meethan, K. (Eds.). (2015). The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Bristol, UK: Channel View, 304p.

Edited Book - Research

Albrecht, J. N. (2022). Co-creation developments. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.co-creation.developments

Chapter in Book - Research

Albrecht, J. N., & Haid, M. (2022). Sustainable tourism management. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.sustainable.tourism.management

Chapter in Book - Research

Chitrakar, K., Carr, N., & Albrecht, J. N. (2022). Expanding the boundaries of local cuisine: The context of Himalayan community-based homestays. In G. P. Nyaupane & D. J. Timothy (Eds.), Tourism and development in the Himalaya: Social, environmental, and economic forces. (pp. 208-224). Abingdon, UK: Routledge. doi: 10.4324/9781003030126

Chapter in Book - Research

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Yoga tourism. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.yoga.tourism

Chapter in Book - Research

Raymond, E., & Albrecht, J. N. (2022). Visitor pledges. In D. Buhalis (Ed.), Encyclopedia of tourism management and marketing. Elgar Online. doi: 10.4337/9781800377486.visitor.pledges

Chapter in Book - Research

Albrecht, J. N. (2021). Current issues in managing visitor experiences in nature-based tourism. In J. N. Albrecht (Ed.), Managing visitor experiences in nature-based tourism. (pp. 1-8). Wallingford, UK: CABI. doi: 10.1079/9781789245714.0001

Chapter in Book - Research

Albrecht, J. N. (2021). Destination management for sustainability. In A. Correia & S. Dolnicar (Eds.), Women's voices in tourism research: Contributions to knowledge and letters to future generations. (pp. 18-20). Brisbane, Australia: University of Queensland. doi: 10.14264/817f87d

Chapter in Book - Research

Albrecht, J. N. (2021). The future of visitor experiences in nature-based tourism. In J. N. Albrecht (Ed.), Managing visitor experiences in nature-based tourism. (pp. 205-212). Wallingford, UK: CABI. doi: 10.1079/9781789245714.0016

Chapter in Book - Research

Chitrakar, K., Carr, N., & Albrecht, J. N. (2021). Community-based homestay tourism and social inclusion. In S. K. Walia (Ed.), The Routledge handbook of community based tourism management: Concepts, issues and implications. (pp. 238-248). London, UK: Routledge.

Chapter in Book - Research

Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2021). Quake aftermath and conference industry transformation, Christchurch. In V. V. Cuffy, F. Bakas & W. J. L. Coetzee (Eds.), Events tourism: Critical insights and contemporary perspectives. (pp. 125-142). London, UK: Routledge.

Chapter in Book - Research

Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2020). New territory for environmental sociology: Environmental philosophy and nature-based tourism. In K. Legun, J. C. Keller, M. Carolan & M. M. Bell (Eds.), The Cambridge Handbook of Environmental Sociology (Vol. 1). (pp. 262-281). Cambridge, UK: Cambridge University Press. doi: 10.1017/9781108554510.018

Chapter in Book - Research

Zhang, G., Higham, J., & Albrecht, J. N. (2018). (Re)creating natural heritage in New Zealand: Biodiversity conservation and tourism development. In C. Palmer & J. Tivers (Eds.), Creating heritage for tourism. (pp. 243-257). Abingdon, UK: Routledge. doi: 10.4324/9780203701881

Chapter in Book - Research

Albrecht, J. (2017). Weintourismus in Neuseeland und Australien. In C. Pforr & D. Reiser (Eds.), Tourismus in Australien und Neuseeland. (pp. 64-78). Berlin, Germany: de Gruyter.

Chapter in Book - Research

Albrecht, J. N. (2017). Visitor management. In L. L. Lowry (Ed.), The SAGE international encyclopedia of travel and tourism. (pp. 1414-1415). Thousand Oaks, CA: SAGE. [Encyclopaedia/Dictionary Entry].

Chapter in Book - Research

Albrecht, J. N. (2016). Current knowledge and future research directions in visitor management. In J. N. Albrecht (Ed.), Visitor management in tourism destinations. (pp. 191-196). Wallingford, UK: CABI.

Chapter in Book - Research

Albrecht, J. N. (2016). Introduction to visitor management in tourism destinations. In J. N. Albrecht (Ed.), Visitor management in tourism destinations. (pp. 3-8). Wallingford, UK: CABI.

Chapter in Book - Research

Danielmeier, T., & Albrecht, J. N. (2015). Architecture and future food and wine experiences. In I. Yeoman, U. McMahon-Beattie, K. Fields, J. N. Albrecht & K. Meethan (Eds.), The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. (pp. 87-100). Bristol, UK: Channel View.

Chapter in Book - Research

Yeoman, I., McMahon-Beattie, U., Fields, K., Albrecht, J. N., & Meethan, K. (2015). An introduction to the future. In I. Yeoman, U. McMahon-Beattie, K. Fields, J. N. Albrecht & K. Meethan (Eds.), The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. (pp. 3-10). Bristol, UK: Channel View.

Chapter in Book - Research

Albrecht, J. (2014). Online terroir: Wine and regional identity in online destination marketing. In M. Harvey, L. White & W. Frost (Eds.), Wine and identity: Branding, heritage, terroir. (pp. 230-242). Abingdon, UK: Routledge.

Chapter in Book - Research

Albrecht, J. (2013). Case study: Tourism planning In New Zealand. In P. Robinson, M. Lück & S. Smith (Eds.), Tourism. (pp. 403-404). Wallingford, UK: CABI.

Chapter in Book - Other

Albrecht, J. (2013). Commentary on managing sustainability at nature-based attractions. In P. Robinson, M. Lück & S. Smith (Eds.), Tourism. (pp. 258-259). Wallingford, UK: CABI.

Chapter in Book - Other

Albrecht, J. N., & Raymond, E. M. (2022). National destination pledges as innovative visitor management tools: Social marketing for behaviour change in tourism. Journal of Sustainable Tourism, 1-18. Advance online publication. doi: 10.1080/09669582.2022.2037620

Journal - Research Article

Albrecht, J. N., Haid, M., & Faisal, A. (2022). Agents or stewards? Non‐profit organisations managing visitation: The case of New Zealand ecosanctuaries. International Journal of Tourism Research. Advance online publication. doi: 10.1002/jtr.2565

Journal - Research Article

Albrecht, J. N., Haid, M., Finkler, W., & Heimerl, P. (2022). What's in a name? The meaning of sustainability to destination managers. Journal of Sustainable Tourism, 30(1), 32-51. doi: 10.1080/09669582.2020.1868483

Journal - Research Article

Albrecht, J. N., Moscardo, G., & Dwyer, T. (2022). Learning about learning in Tourism: Indigenous guide perspectives on their personal and professional development. Journal of Hospitality & Tourism Research, 46(2), 320-343. doi: 10.1177/1096348021997535

Journal - Research Article

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Can destination image be ascertained from social media? An examination of Twitter hashtags. Tourism & Hospitality Research. Advance online publication. doi: 10.1177/14673584221119380

Journal - Research Article

Nautiyal, R., Albrecht, J. N., & Carr, A. (2022). Conceptualising a tourism consumption-based typology of yoga travellers. Tourism Management Perspectives, 43, 101005. doi: 10.1016/j.tmp.2022.101005

Journal - Research Article

Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2022). Co-creating ecological restoration experiences at Aotearoa (New Zealand) eco-sanctuaries: An environmental philosophical approach. Tourist Studies. Advance online publication. doi: 10.1177/14687976221091339

Journal - Research Article

Albrecht, J. N., & Raymond, E. (2021). National destination pledges: Visitor management through emotional engagement, commitment and interpretation. Tourism Management Perspectives, 40, 100894. doi: 10.1016/j.tmp.2021.100894

Journal - Research Article

Albrecht, J. N., Haid, M., & Faisal, A. (2021). Types and relevance of advocacy in destination-based non-profit organisations: Evidence from New Zealand ecosanctuaries. Tourism Management Perspectives, 40, 100898. doi: 10.1016/j.tmp.2021.100898

Journal - Research Article

Haid, M., & Albrecht, J. N. (2021). Sustainable tourism product development: An application of product design concepts. Sustainability, 13(14), 7957. doi: 10.3390/su13147957

Journal - Research Article

Haid, M., Albrecht, J. N., & Finkler, W. (2021). Sustainability implementation in destination management. Journal of Cleaner Production, 312, 127718. doi: 10.1016/j.jclepro.2021.127718

Journal - Research Article

Haid, M., Nöhammer, E., Albrecht, J. N., Plaikner, A., Stummer, H., & Heimerl, P. (2021). Health promotion as a motivational factor in alpine cycling. International Journal of Environmental Research & Public Health, 18(5), 2321. doi: 10.3390/ijerph18052321

Journal - Research Article

Zhang, G., Higham, J. E. S., & Albrecht, J. N. (2021). Ecological restoration in Aotearoa New Zealand: Contrasting tourist conservation narratives. Tourism Management Perspectives, 37, 100761. doi: 10.1016/j.tmp.2020.100761

Journal - Research Article

Zhang, G., Higham, J., & Albrecht, J. N. (2021). Ecological restoration and visitor experiences: Insights informed by environmental philosophy. Journal of Sustainable Tourism. Advance online publication. doi: 10.1080/09669582.2021.1922424

Journal - Research Article

Chitrakar, K., Carr, N., & Albrecht, J. N. (2020). Community-based homestay tourism and its influence on indigenous gastronomic heritage. Journal of Gastronomy & Tourism, 4(2), 81-96. doi: 10.3727/216929719X15736343324850

Journal - Research Article

Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2020). (Re)Creating spaces for tourism: Spatial effects of the 2010/ 2011 Christchurch earthquakes. Tourism Management, 80, 104102. doi: 10.1016/j.tourman.2020.104102

Journal - Research Article

Faisal, A., Albrecht, J. N., & Coetzee, W. J. L. (2020). Renegotiating organisational crisis management in urban tourism: Strategic imperatives of niche construction. International Journal of Tourism Cities, 6(4), 885-905. doi: 10.1108/IJTC-11-2019-0196

Journal - Research Article

Nomm, A. H. L., Albrecht, J. N., & Lovelock, B. (2020). Advocacy and community leadership as functions in national and regional level destination management. Tourism Management Perspectives, 35, 100682. doi: 10.1016/j.tmp.2020.100682

Journal - Research Article

Nomm, A. H. L., Albrecht, J. N., & Lovelock, B. (2020). Leadership in national level destination management: The case of Estonia. International Journal of Tourism Policy, 10(1), 68-87. doi: 10.1504/IJTP.2020.107199

Journal - Research Article

Zhang, J., Tucker, H., & Albrecht, J. N. (2020). The reflexive self-project of “lifestyle entrepreneurial migrants”. Journal of Travel & Tourism Marketing, 37(5), 535-546. doi: 10.1080/10548408.2018.1536016

Journal - Research Article

Albrecht, J. N., Danielmeier, T., & Boudreau, P. (2019). The importance of architecture in food and drink experiences within a tourism context. Journal of Gastronomy & Tourism, 4(1), 41-50. doi: 10.3727/216929719X15657857907789

Journal - Research Article

Esfehani, M. H., & Albrecht, J. N. (2019). Planning for intangible cultural heritage in tourism: Challenges and implications. Journal of Hospitality & Tourism Research, 43(7), 980-1001. doi: 10.1177/1096348019840789

Journal - Research Article

Esfehani, M. H., & Albrecht, J. N. (2018). Roles of intangible cultural heritage in tourism in natural protected areas. Journal of Heritage Tourism, 13(1), 15-29. doi: 10.1080/1743873X.2016.1245735

Journal - Research Article

Albrecht, J. N. (2017). Challenges in national-level tourism strategy implementation: A long-term perspective on the New Zealand tourism strategy 2015. International Journal of Tourism Research, 19(3), 329-338. doi: 10.1002/jtr.2115

Journal - Research Article

Albrecht, J. N. (2014). Micro-mobility patterns and service blueprints as foundations for visitor management planning. Journal of Sustainable Tourism, 22(7), 1052-1070. doi: 10.1080/09669582.2013.847945

Journal - Research Article

Albrecht, J. N. (2013). Networking for sustainable tourism: Towards a research agenda. Journal of Sustainable Tourism, 21(5), 639-657. doi: 10.1080/09669582.2012.721788

Journal - Research Article

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