Advance your understanding of business analytics, and gain essential skills that are in growing demand.
Why study Business Analytics?
Vast amounts of data are generated every day by businesses and organisations, including social activity, video streaming, online purchasing and more. The ability to sift through this data and extract useful information is in hot demand.
In Otago's postgraduate Business Analytics programme, you’ll learn how to apply analytics techniques to organisational data to obtain useful insights. You’ll develop sought-after skills that are required in every area of business including accounting, finance, marketing, management, economics and tourism.
Career opportunities
The US Bureau of Labor Statistics projects the field of business analytics to grow by 11 per cent from 2021 to 2031 (Forbes) meaning that graduates with expertise in Business Analytics will be highly sought after.
Potential careers include:
- Data analyst
- Business intelligence analyst
- Marketing analyst
- CRM analyst
- Financial analyst
- HR analyst
Are you just starting uni?
Learn about studying Business Analytics as an undergraduate at Otago.
Hands-on learning, future-focused skills
Data analytics concepts and techniques are delivered through lectures, labs, tutorials and practical workshops. You’ll develop core analytics skills, including data wrangling and statistical techniques for data science.
You will learn programming techniques for artificial intelligence and machine learning, which underpin a range of online platforms – such as Google and ChatGPT – and which are used in online marketing for targeted advertising.
With an emphasis on a hands-on approach to analysing data and extracting insights, you’ll learn to analyse data using the most prominent data analysis platforms, including R and Python.
Choose a study option
Whether you are advancing your career with our specialised graduate qualifications or pursuing in-depth research and expertise through our postgraduate programmes, Otago is here to support your aspirations.
Postgraduate qualifications
Honours, masters’, PhDs, and other advanced degrees for graduates. Just one additional year of study will earn you a valuable postgraduate degree. Or perhaps you want the depth of a full year of research-only time during a master’s or to step up to a PhD.
Graduate qualifications
Our graduate qualifications are crafted to transition students from foundational studies to advanced, specialised knowledge.
Ready to apply?
Take your expertise to the next level with advanced study.
Programme details
Compare programmes for this subject.
| Option | Papers | Points |
|---|---|---|
| Dissertation | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 590 Dissertation | 60 | |
| Plus papers to the equivalent of 40 points from 500-level papers in: | 40 | |
| ACCT, ACFI, ECON, ENTR, FINC , MANT, MART and TOUR | ||
| Plus papers to the equivalent of 60 points from the following list: | 60 | |
AIML 401, AIML 402, BSNS 413, INFO 420, COMP 424, COMP427, DATA 403, DATA 404, DHUM 403, ECON 412 , ECON 413, STAT 425 | ||
| Total | 180 | |
| Project | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 580 Applied Project | 40 | |
| Plus papers to the equivalent of 40 points from 500-level papers in: | 40 | |
| ACCT, ACFI, ECON, ENTR, FINC , MANT, MART and TOUR | ||
| Plus papers to the equivalent of 80 points from the following list: | 80 | |
AIML 401, AIML 402, BSNS 413, INFO 420, COMP 424, COMP427, DATA 403, DATA 404, DHUM 403, ECON 412 , ECON 413, STAT 425 | ||
| Total | 180 | |
| Coursework | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| Plus papers to the equivalent of 40 points from 500-level papers in: | 40 | |
| ACCT, ACFI, ECON, ENTR, FINC , MANT, MART and TOUR | ||
| Plus papers to the equivalent of 120 points from the following list: | 120 | |
AIML 401, AIML 402, BSNS 413, INFO 420, COMP 424, COMP427, DATA 403, DATA 404, DHUM 403, ECON 412 , ECON 413, STAT 425 | ||
| Total | 180 |
Note: Students completing the Business Analytics subject who have not completed an undergraduate degree in computing must take the papers AIML 401, AIML 402 and INFO 420 as part of their programme
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Regulations on this page are taken from the 2026 Calendar and supplementary material.
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