Creativity and criticality in business communication; future-oriented themes in aesthetics and effectiveness in multi-media contexts and the design of digital and physical experience spaces
This paper is one of the core offerings of the advertising specialisation (www.brandbach.com) and is recommended in preparation for MART 469.
|Paper title||Creative Marketing Communication|
|Teaching period||Second Semester|
|Domestic Tuition Fees (NZD)||$846.30|
|International Tuition Fees (NZD)||$4,073.10|
- 54 200-level points
- Schedule C
- This is a foundational paper for students from a wide range of disciplines and for those with a vocational or academic interest in the creative industries.
- Teaching staff
- Roel Wijland
- Paper Structure
- This paper presents a hybrid approach of experiential lectures and a fast, collaborative digital platform.
- Teaching Arrangements
- Every week students must attend two 50-minute lectures.
- Main context book for the first half of the semester (July-August):
Ferrier, Adam (2014) The Advertising Effect. Oxford University Press, Melbourne
Main context book for the second half of the semester (September - October):
Legorburu, Gaston & McColl, Darren (2014) Storyscaping. John Wiley & Sons, New Jersey
- Course outline
- View the course outline for MART 333
- Graduate Attributes Emphasised
- Global perspective, Interdisciplinary perspective, Critical thinking, Cultural understanding,
Environmental literacy, Information literacy, Scholarship, Communication, Lifelong
learning, Research, Ethics, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Students who successfully complete the paper will
- Be able to strategically initiate multimedia expressions
- Be able to produce a flow of ideas and market interventions for purposive behavioural change
- Be able to conceptualise purposive ideas with an aesthetic sensibility
- Be able to develop digital and mobile engagement planning as a driver for business innovation
- Be able to design physical and digital experience spaces in the wider field of cultural production
developed a habit of curiosity in the past, present and future of
- Creative thinking
- Critical thinking
- Reflective thinking
- Be able to productively apply academic theory at the cutting edge of praxis in creative industry
- Be capable to ideate at speed in transparent online collaborations as a digitally capable native
- Produce a portfolio of interventions that defines their singular vocational identity as proof of a critical creativity