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MART333 Creative Marketing Communication

Creativity and criticality in business communication; future-oriented themes in aesthetics and effectiveness in multi-media contexts and the design of digital and physical experience spaces

This paper is one of the core offerings of the advertising specialisation (www.brandbach.com) and is recommended in preparation for MART 469.

Paper title Creative Marketing Communication
Paper code MART333
Subject Marketing
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $863.25
International Tuition Fees (NZD) $4,276.80

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Prerequisite
54 200-level points
Schedule C
Commerce
Eligibility
This is a foundational paper for students from a wide range of disciplines and for those with a vocational or academic interest in the creative industries.
Contact

marketing@otago.ac.nz

Teaching staff

Dr Wiebke Finkler

Paper Structure
This paper presents a hybrid approach of experiential lectures and a fast, collaborative digital platform.
Teaching Arrangements

Every week students must attend two 50-minute lectures and one two hour computer lab.

Textbooks

TBC

Course outline
View the course outline for MART 333
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Critical thinking, Cultural understanding, Environmental literacy, Information literacy, Scholarship, Communication, Lifelong learning, Research, Ethics, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will
  • Be able to strategically initiate multimedia expressions
  • Be able to produce a flow of ideas and market interventions for purposive behavioural change
  • Be able to conceptualise purposive ideas with an aesthetic sensibility
  • Be able to develop digital and mobile engagement planning as a driver for business innovation
  • Be able to design physical and digital experience spaces in the wider field of cultural production
  • Have developed a habit of curiosity in the past, present and future of
    • Creative thinking
    • Critical thinking
    • Reflective thinking
  • Be able to productively apply academic theory at the cutting edge of praxis in creative industry
  • Be capable to ideate at speed in transparent online collaborations as a digitally capable native
  • Produce a portfolio of interventions that defines their singular vocational identity as proof of a critical creativity

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Other

Computer Lab

Stream Days Times Weeks
Attend one stream from
A1 Tuesday 09:00-10:50 28-34, 36-41
A2 Tuesday 15:00-16:50 28-34, 36-41
A3 Wednesday 09:00-10:50 28-34, 36-41

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41

Creativity and criticality in business communication; future-oriented themes in aesthetics and effectiveness in multi-media contexts and the design of digital and physical experience spaces

The course focuses on creativity in the context of marketing communication including mobile and multi-media contexts, and the design of creative marketing content. The paper is a project-driven paper for students interested in creative marketing strategies, and content production with a particular focus on filmmaking. As an increasingly important aspect of creative marketing, videography plays an important role in strategic marketing. In addition, user-generated content now provides a major medium of communication for social and brand-related information. Understanding how to create marketing content and how to use it in a variety of contexts will provide students with contemporary skills that are increasingly sought after by business, academic and social agencies.

Paper title Creative Marketing Communication
Paper code MART333
Subject Marketing
EFTS 0.15
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2021 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
54 200-level points
Schedule C
Commerce
Eligibility
This is a foundational paper for students from a wide range of disciplines and for those with a vocational or academic interest in the creative industries.
Eligibility
Enrolments for this paper require departmental permission. View more information about departmental permission.
Contact

Dr Wiebke Finkler

Teaching staff

Wiebke Finkler

Teaching Arrangements

Every week students must attend two 50-minute lectures and attend one 110 minute computer lab.

Textbooks

To be advised.

Course outline
View the course outline for MART 333
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Critical thinking, Cultural understanding, Environmental literacy, Information literacy, Scholarship, Communication, Lifelong learning, Research, Ethics, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete the paper will

  • Tell visual stories for advertising
  • Produce a flow of ideas for marketing interventions that change behaviour
  • Productively apply academic theory to advertising planning and creativity
  • Apply creative marketing for social and environmental benefits
  • Have produced a portfolio of creative marketing interventions

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Computer Lab

Stream Days Times Weeks
Attend one stream from
A1 Tuesday 09:00-10:50 28-34, 36-41
A2 Tuesday 15:00-16:50 28-34, 36-41
A3 Wednesday 09:00-10:50 28-34, 36-41

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41