Professor Lisa McNeill , Staff profiles, Department of Marketing

BA, BCom(Hons), PhD (Otago)

Room Otago Business School 4.37
Tel +64 3 479 5758
Email lisa.mcneill@otago.ac.nz

Professor Lisa McNeill teaches primarily in the areas of innovation and new product development, and postgraduate research methods. Lisa's research focuses on consumer behaviour and consumption, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry, and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of nutritional labelling on food products, sustainable packaging alternatives in supermarkets, and consumer acceptance of clean meat products. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level.

Lisa is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

Teaching responsibilities

Lisa's teaching responsibilities include:

MART 306 Market-Led Innovation
MART 460 Research Methods

Office hours

Mondays 9:00am-10:00am

Publications

McNeill, L. S. (2026). No love in the labour: How young women perceive physical and emotional effort in second-hand shopping. Journal of Community & Applied Social Psychology, 36, e70210. doi: 10.1002/casp.70210 Journal - Research Article

Ibrahim, K., Ansad, M., Potdar, B., McNeill, L., & Kirkland, K. (2025). Consumers don’t just leave, they hate first! Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 440-444). Retrieved from https://anzmac.org Conference Contribution - Published proceedings: Full paper

Zhang, L., & McNeill, L. (2025). Understanding the construction of value in university e-learning service settings. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 385-388). Retrieved from https://anzmac.org Conference Contribution - Published proceedings: Full paper

Sarvari, T., Biggemann, S., McNeill, L., & Garry, T. (2025). Exploring the therapeutic potential of human-AI relationships. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 86-90). Retrieved from https://anzmac.org Conference Contribution - Published proceedings: Full paper

McNeill, L. S., & Zaichkowsky, J. L. (2025). Introduction of the Special Issue: Fashion and (Un) Sustainable Behavior. Journal of Sustainable Marketing, 6(1), 1-4. doi: 10.51300/JSM-2025-150 Journal - Research Other

2026

Journal - Research Article

2025

Journal - Research Article

McNeill, L. S., Zhang, T. S., Khairallah, M., Rosland, R., Wu, T., & Mei, L. (2025). Consumer perceptions and expressed satisfaction of traditional braces and clear aligners. Australasian Orthodontic Journal, 41(1), 320-331. doi: 10.2478/aoj-2025-0036

Journal - Research Other

McNeill, L. S., & Zaichkowsky, J. L. (2025). Introduction of the Special Issue: Fashion and (Un) Sustainable Behavior. Journal of Sustainable Marketing, 6(1), 1-4. doi: 10.51300/JSM-2025-150

Conference Contribution - Published proceedings: Full paper

2024

Journal - Research Article

Junaedi, I., McNeill, L. S., & Hamlin, R. P. (2024). Developing food consumer attitudes towards ionizing radiation and genetic modification. Nutrients, 16, 3427. doi: 10.3390/nu16203427

McNeill, L. S. (2024). What motivates men to improve their health? Understanding the roles of self-esteem and influential others in behaviour change. Nutrients, 16, 1916. doi: 10.3390/nu16121916

Potdar, B., McNeill, L. S., & McQueen, R. H. (2024). An investigation into the clothing repair behaviour of fashion-sensitive consumers. International Journal of Fashion Design, Technology & Education, 17(3), 321-335. doi: 10.1080/17543266.2023.2285327

Baker, K., & McNeill, L. S. (2024). A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? International Journal of Fashion Design, Technology & Education, 17(3), 287-301. doi: 10.1080/17543266.2023.2277263

2023

Journal - Research Article

McNeill, L. S., Potdar, B., & McQueen, R. H. (2023). Prioritising sustainable garment choice among high-volume fashion consumers. Journal of Fashion Marketing & Management. Advance online publication. doi: 10.1108/JFMM-11-2022-0229

Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331

Karami, M., Wooliscroft, B., & McNeill, L. (2023). Effectual networking capability and SME performance in international B2B markets. Journal of Business & Industrial Marketing, 38(12), 2655-2672. doi: 10.1108/JBIM-01-2022-0020

Degenstein, L. M., McQueen, R. H., Krogman, N. T., & McNeill, L. S. (2023). Integrating product stewardship into the clothing and textile industry: Perspectives of New Zealand stakeholders. Sustainability, 15, 4250. doi: 10.3390/su15054250

Conference Contribution - Published proceedings: Full paper

Zhang, L., McNeill, L., & Finkler, W. (2023). Students' perspective of e-learning in higher education. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 383-385). [Full Paper]

Conference Contribution - Published proceedings: Abstract

McNeill, L. S., Potdar, B., & McQueen, R. H. (2023). Fashion consumption post-pandemic buying restrictions: What has changed and what hasn't? Proceedings of the SCORAI-ERSCP-WUR Conference (SCP23): Transforming Consumption-Production Systems Toward Just and Sustainable Futures. (pp. 504). doi: 10.18174/632251

McQueen, R., Kozlowski, A., McNeill, L., & Ehrenholz, J. (2023). The recirculation of textiles: Why volunteers matter. Proceedings of the SCORAI-ERSCP-WUR Conference (SCP23): Transforming Consumption-Production Systems Toward Just and Sustainable Futures. (pp. 136). doi: 10.18174/632251

Ibrahim, K., McNeill, L., Parackal, M., & Mather, D. (2023). The meaning, nature and dimensions of brand generosity: Qualitative approach. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 436). [Abstract]

Other Research Output

McNeill, L. (2023, October). The wearable weight of being. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture].

2022

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

McQueen, R. H., McNeill, L. S., Huang, Q., & Potdar, B. (2022). Unpicking the gender gap: Examining socio-demographic factors and repair resources in clothing repair practice. Recycling, 7, 53. doi: 10.3390/recycling7040053

McQueen, R. H., McNeill, L. S., Kozlowski, A., & Jain, A. (2022). Frugality, style longevity and garment repair: Environmental attitudes and consumption behaviour amongst young Canadian fashion consumers. International Journal of Fashion Design, Technology & Education, 15(3), 371-384. doi: 10.1080/17543266.2022.2072958

Karami, M., Chandra, Y., Wooliscroft, B., & McNeill, L. (2022). Effectual control and small firms' international performance: The mediating role of partnership and gaining new knowledge. International Journal of Entrepreneurial Behaviour & Research, 28(4), 829-852. doi: 10.1108/IJEBR-02-2021-0097

Fam, K.-S., Richard, J. E., McNeill, L. S., Waller, D. S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity. Asia Pacific Journal of Marketing & Logistics, 34(9), 1827-1848. doi: 10.1108/apjml-04-2021-0249

Conference Contribution - Published proceedings: Full paper

Potdar, B., McNeill, L., & McQueen, R. (2022). Investigating effects of pro-environmental practices in clothing repair behaviour. In P. Harrigan & G. Brush (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Reconnect and Reimagine. (pp. 180-182). Retrieved from https://anzmac.org

Conference Contribution - Verbal presentation and other Conference outputs

Campbell, H., Jack, M., Macmillan, A., & McNeill, L. (2022, August). What has COVID taught us about sustainability? Panel discussion at the University of Otago Winter Symposium Series, [Online].

2021

Journal - Research Article

Gyde, C., & McNeill, L. S. (2021). Fashion rental: Smart business or ethical folly? Sustainability, 13, 8888. doi: 10.3390/su13168888

Gray, L., McNeill, L., Yi, W., Zvonareva, A., Brunton, P., & Mei, L. (2021). The "business" of dentistry: Consumers' (patients') criteria in the selection and evaluation of dental services. PLoS ONE, 16(8), e0253517. doi: 10.1371/journal.pone.0253517

2020

Edited Book - Research

McNeill, L. (Ed.). (2020). Transitioning to responsible consumption and production. Basel, Switzerland: MDPI Books, 205p. doi: 10.3390/books978-3-03897-873-2

Chapter in Book - Research

McNeill, L. (2020). Preface to transitioning to responsible consumption and production. In L. McNeill (Ed.), Transitioning to responsible consumption and production. (pp. 1-5). Basel, Switzerland: MDPI Books. doi: 10.3390/books978-3-03897-873-2-1

Journal - Research Article

Ah Fook, L., & McNeill, L. (2020). Click to buy: The impact of retail credit on over-consumption in the online environment. Sustainability, 12(18), 1-15. doi: 10.3390/su12187322

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572

Potdar, B., Garry, T., McNeill, L., Gnoth, J., Pandey, R., Mansi, M., & Guthrie, J. (2020). Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing & Consumer Services, 54, 102017. doi: 10.1016/j.jretconser.2019.102017

Karami, M., Wooliscroft, B., & McNeill, L. (2020). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics, 55, 777-811. doi: 10.1007/s11187-019-00183-4

2019

Journal - Research Article

McNeill, L. S. (2019). An alternative approach to sustainable new fashion consumption: Shopping in the retail ‘waste’ economy. Journal of Textile Science & Fashion Technology, 3(5), JTSFT.MS.ID.000575. doi: 10.33552/JTSFT.2019.03.000575

McNeill, L. S., & Snowdon, J. (2019). Slow fashion: Balancing the conscious retail model within the fashion marketplace. Australasian Marketing Journal, 27, 215-223. doi: 10.1016/j.ausmj.2019.07.005

McNeill, L., & Venter, B. (2019). Identity, self-concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43, 368-378. doi: 10.1111/ijcs.12516

Conference Contribution - Published proceedings: Full paper

McNeill, L. (2019). Men, relationships and their body satisfaction: Motivations for change. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 140-143). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Abstract

Karami, M., Wooliscroft, B., & McNeill, L. (2019). Predictive and non-predictive strategies for international opportunity development: Implications for firm performance. Proceedings of the 11th Asian Academy of Management (AAOM) and the 12th Taiwan Academy of Management (TAOM) Joint Conference. (pp. 41-42). Retrieved from http://aaom.asia

2018

Journal - Research Article

Billows, G., & McNeill, L. (2018). Consumer attitude and behavioral intention toward collaborative consumption of shared services. Sustainability, 10(12), 4468. doi: 10.3390/su10124468

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

McNeill, L. S. (2018). Fashion and women’s self-concept: A typology for self-fashioning using clothing. Journal of Fashion Marketing & Management, 22(1), 82-98. doi: 10.1108/JFMM-09-2016-0077

Conference Contribution - Published proceedings: Abstract

Mather, D., Parackal, M., McNeill, L., Wass, R., Casey, B., Insch, A., Zaharic, T., & Garry, T. (2018). Non-attendance at lectures: An investigation into the profiling of students by attendance at the University of Otago. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 28). Retrieved from https://www.otago.ac.nz/hedc

Parackal, M., Mather, D., Insch, A., Casey, B., Wass, R., McNeill, L., Zaharic, T., & Garry, T. (2018). Best-Worst Self-Efficacy Scale: A diagnostic tool for implementing customised interventions to improve the academic performance of students. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 27). Retrieved from https://www.otago.ac.nz/hedc

Conference Contribution - Verbal presentation and other Conference outputs

Parackal, M., McNeill, L., Mather, D., Wass, R., Casey, B., Insch, A., & Guthrie, J. (2018, June). An investigation into non-attendance at lectures, University of Otago. Verbal presentation at the SERGE Symposium 2018, Dunedin, New Zealand.

2017

Conference Contribution - Published proceedings: Full paper

Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Verbal presentation and other Conference outputs

Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands.

2016

Journal - Research Article

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

McNeill, L., & McKay, J. (2016). Fashioning masculinity among young New Zealand men: Young men, shopping for clothes and social identity. Young Consumers, 17(2), 143-154. doi: 10.1108/YC-09-2015-00558

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

McNeill, L., & Hale, O. (2016). Who shops at local farmers' markets? Committed loyals, experiencers and produce-orientated consumers. Australasian Marketing Journal, 24(2), 135-140. doi: 10.1016/j.ausmj.2016.01.003

2015

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997

McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222. doi: 10.1111/ijcs.12169

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004

Conference Contribution - Published proceedings: Abstract

Hamlin, R., & McNeill, L. (2015). A field trial of the new Australasian health ‘star food rating system’ front of pack nutritional label system. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 94). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir

2014

Journal - Research Article

McNeill, L., & Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour, 13(6), 403-410. doi: 10.1002/cb.1489

McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal, 22(2), 136-143. doi: 10.1016/j.ausmj.2014.04.001

McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promotion: The impact of culture on consumer satisfaction. International Review of Retail, Distribution & Consumer Research, 24(2), 166-185. doi: 10.1080/09593969.2013.830637

McNeill, L. S. (2014). The place of debt in establishing identity and self-worth in transitional life phases: Young home leavers and credit. International Journal of Consumer Studies, 38(1), 69-74. doi: 10.1111/ijcs.12065

2013

Journal - Research Article

McNeill, L. (2013). Sales promotion in Asia: Successful strategies for Singapore and Malaysia. Asia Pacific Journal of Marketing & Logistics, 25(1), 48-69. doi: 10.1108/13555851311290939

McNeill, L. S., & Turner, L. (2013). Parental financial role modelling and fiscal behaviour of young home leavers. Young Consumers, 14(2), 122-138. doi: 10.1108/17473611311325537

2012

Journal - Research Article

McNeill, L. S. (2012). Sales promotion in the supermarket industry: A four country case comparison. International Review of Retail, Distribution & Consumer Research, 22(3), 243-260. doi: 10.1080/09593969.2012.682599

Robertson, K., McNeill, L., Green, J., & Roberts, C. (2012). Illegal downloading, ethical concern, and illegal behavior. Journal of Business Ethics, 108(2), 215-227. doi: 10.1007/s10551-011-1079-3

Conference Contribution - Published proceedings: Abstract

Hoek, J., Robertson, C., Maubach, N., McNeill, L., Wakefield, M., & Hammond, D. (2012). Plain sticks: The next step in dissuasive packaging? Proceedings of the Tobacco-Free Aotearoa Conference. Retrieved from http://smokefree.org.nz/conference-presentations

Conference Contribution - Poster Presentation (not in published proceedings)

Hoek, J., Robertson, C., Hammond, D., & McNeill, L. (2012, March). How do young adult women smokers perceive dissuasive cigarette sticks? Poster session presented at the 15th World Conference on Tobacco or Health (WCTOH): Towards a Tobacco-free World: Planning Globally, Acting Locally, Singapore.

2011

Journal - Research Article

McNeill, L. S., & Douglas, K. (2011). Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand. Journal of Retailing & Consumer Services, 18, 448-454. doi: 10.1016/j.jretconser.2011.06.009

Twomey, K. L., Knight, J. G., & McNeill, L. S. (2011). Damage control: Limiting the fall-out from deceptive advertising. Journal of Advertising Research, 51(2), 394-403. doi: 10.2501/jar-51-2-394-403

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455

McNeill, L., & Wyeth, E. (2011). The private label grocery choice: Consumer drivers to purchase. International Review of Retail, Distribution & Consumer Research, 21(1), 95-109. doi: 10.1080/09593969.2011.537822

Conference Contribution - Published proceedings: Full paper

McNeill, L. S., & Fam, K.-S. (2011). Resolving power conflict in the value chain. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/

2010

Chapter in Book - Research

McNeill, L. S. (2010). Sales promotion techniques in New Zealand. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 197-210). Wellington, New Zealand: Asia Business Research Corporation.

McNeill, L. S. (2010). Sales promotion techniques in Singapore. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 245-254). Wellington, New Zealand: Asia Business Research Corporation.

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.

Leslie, T. W. K., & McNeill, L. S. (2010). Towards a conceptual model for franchise perceptual equity. Journal of Brand Management, 18(1), 21-33. doi: 10.1057/bm.2010.17

2009

Journal - Research Article

Grayson, R. A. S., & McNeill, L. S. (2009). Using atmospheric elements in service retailing: Understanding the bar environment. Journal of Services Marketing, 23(7), 517-527. doi: 10.1108/08876040910995301

Journal - Research Other

Fam, K.-S., & McNeill, L. (2009). Advertising and promotion in ″new″ Asia [Guest Editorial]. Asia Pacific Journal of Marketing & Logistics, 21(2), 213-214.

Other Research Output

McNeill, L. (2009, August). Y worry? Gen Y's attitude towards debt & money. University of Otago Winter Lecture Series. Wellington, New Zealand. [Public Seminar].

McNeill, L. (2009, August). Y worry? Gen Y's attitude towards debt & money. University of Otago Winter Lecture Series. Auckland, New Zealand. [Public Seminar].

Other - Edited Journal

Fam, K.-S., & McNeill, L. (Eds.). (2009). Asia Pacific Journal of Marketing and Logistics, 21(2) [Guest Editors]. [Journal Editor].

2008

Journal - Research Article

Little, J., & McNeill, L. S. (2008). Understanding airline travel information search: How do consumers select between alternatives? International Journal of Excellence in Tourism, Hospitality & Catering, 2(1). Retrieved from http://journals.hbmeu.ae/Pages/Issues.aspx?JID=2&IID=9

Penman, S., & McNeill, L. S. (2008). Spending their way to adulthood: Consumption outside the nest. Young Consumers, 9(3), 155-169. doi: 10.1108/17473610810901598

Conference Contribution - Published proceedings: Full paper

McNeill, L., Fam, K.-S., & Chung, K. (2008). Chinese consumer preference for price-based sales promotion techniques: The impact of gender, income and product type. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

2007

Journal - Research Article

Sew Hoy, V., Simpson, L., Yang, L., Guthrie, J., & Fam, K.-S. (2007). Food retailing and young New Zealand adults: The case of moderated Chinese food. International Journal of Excellence in Tourism, Hospitality & Catering, 1(1), 1-14.

Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: Brand community formation in magazine consumption. International Journal of Sociology & Social Policy, 27(5/6), 208-220.

Conference Contribution - Published proceedings: Full paper

Fam, K.-S., Simpson, L., Yang, L., & Chung, K.-C. (2007). Relationship building in small businesses: The case of linking personal selling with collectivism. In J. K. S. Hui & S. B. Hashim (Eds.), Proceedings of the Asia Pacific Marketing Conference (Relationship Marketing). (pp. 39-45). APMC. [Full Paper]

2006

Chapter in Book - Research

Fam, K.-S., Simpson, L., Tian, Z., & Jozsa, L. (2006). Promotional decisions and IMC use in small businesses: A comparison of successful and unsuccessful firms. In N. O. Ndubisi (Ed.), Small & medium enterprises (SMEs). (pp. 279-296). Selangor, Malaysia: Prentice Hall.

Journal - Research Article

McNeill, L. S. (2006). The influence of culture on retail sales promotion use in Chinese supermarkets. Australasian Marketing Journal, 14(2), 34-46.

Simpson, L. S. (2006). Enhancing food promotion in the supermarket industry: A framework for sales promotion success. International Journal of Advertising, 25(2), 223-245.

Conference Contribution - Published proceedings: Full paper

Simpson, L. (2006). Combining research methods: Netnography and depth interviewing. In D. Remenyi (Ed.), Proceedings of the 5th European Conference on Research Methodology for Business and Management Studies. (pp. 357-362). Reading, UK: Academic Conferences Limited. [Full Paper]

Simpson, L. S. (2006). The value in combining netnography with traditional research techniques. In D. Grewal, M. Levy & R. Krishnan (Eds.), Proceedings of the American Marketing Association Conference. 17, (pp. 193-200). Chicago, IL: American Marketing Association. [Full Paper]

Sew Hoy, V., Simpson, L., Yang, L., & Fam, K.-S. (2006). Food retailing in New Zealand: The case of moderated Chinese food. In J. H. M. Liew & et al (Eds.), Proceedings of the 2nd International Borneo Business Conference. [CD-ROM], 2, (pp. 628-637). [Full Paper]

Conference Contribution - Published proceedings: Abstract

McNeill, L. (2006). Resolving power conflict in the value chain. In P. Osborne, J. Williams & H. Gao (Eds.), Proceedings of the National Symposium on Relationships, Interactions and Networks. (pp. 27-28). Dunedin, New Zealand: University of Otago. [Abstract]

2005

Conference Contribution - Published proceedings: Full paper

Simpson, L. S. (2005). Achieving validity and reliability in content analysis of qualitative data: A case-based example. In D. Remenyi & A. Brown (Eds.), Proceedings of the 4th European Conference on Research Methods in Business and Management. [CD-ROM], (pp. 409-416). Paris, France: Université Paris-Dauphine. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Simpson, L. (2005). Watchdogs on the internet: Protecting consumers against counterfeiting. Association for Consumer Research North American Conference. San Antonio, USA: ACR. [Abstract]

2004

Conference Contribution - Published proceedings: Full paper

Simpson, L. (2004). Establishing rigour in qualitative theory construction: A case study example. Proceedings of the Qualitative Research in Business Symposium. [CD-ROM] Albany: Massey University. [Full Paper]

Awarded Doctoral Degree

Simpson, L. S. (2004). Retail sales promotion in the supermarket industry: A tri-country comparison of New Zealand, Singapore and Malaysia (PhD). University of Otago, Dunedin, New Zealand. 245p.

2003

Conference Contribution - Published proceedings: Full paper

Simpson, L. (2003). Manufacturers' vs. retailers' perceptions of sales promotion success in the supermarket retail environment: A tri-country comparison of Singapore, Malaysia and New Zealand. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper]

Simpson, L. (2003). Retail sales promotion in the supermarket industry: A tri-country comparison of Singapore, Malaysia and New Zealand. In S. M. Smith (Ed.), Proceedings of the Ninth Cross-Cultural Research Conference. [CD-ROM] Utah: Brigham Young University. [Full Paper]

Simpson, L. (2003). Conflict in the manufacturer-retailer relationship: Sales promotion in the New Zealand supermarket industry. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 750-755). Adelaide: University of South Australia. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Simpson, L. (2003). The sport sponsorship decision-making process of New Zealand small firms: A conceptual model. In M. Sam (Ed.), Proceedings of the 9th Annual Sport Management Association of Australia and New Zealand Annual Conference. (pp. 52). Dunedin: SMAANZ. [Abstract]

2002

Conference Contribution - Published proceedings: Full paper

Simpson, L. (2002). The influence of culture on retail sales promotion use in Chinese supermarkets. Proceedings of the Australian and New Zealand Marketing Academy Conference. CDRom, (pp. 581-586). Geelong: Deakin University. [Full Paper]

Fam, K. S., & Simpson, L. (2002). Socio-economic factors as drivers of students' choice of overseas tertiary education destinations- an empirical examination. In H. Spotts, H. Meadow & S. Smith (Eds.), Proceedings of the 20th Biennial World Marketing Congress [CD-ROM]. Cardiff, UK: Academy of Marketing Science. [Full Paper]

2001

Conference Contribution - Published proceedings: Full paper

Simpson, L. (2001). What factors are the most important to small New Zealand firms undertaking sport sponsorship? An exploratory research process. In S. Chetty & B. Collins (Eds.), Proceedings of the ANZMAC: Bridging Marketing Theory and Practice [CD-ROM]. Palmerston North, New Zealand: Massey University. [Full Paper]

2000

Conference Contribution - Published proceedings: Full paper

Simpson, L., & Fam, K. S. (2000). Are Asian students' values similar across Asia? An empirical investigation. In A. O'Cass (Ed.), Proceedings of the Australia New Zealand Marketing Academy Conference. (pp. 1180-1184). Gold Coast, Australia: Griffith University. [Full Paper]