Professor Maree Thyne

2026

Journal - Research Article

Van Hau, P., Rundle-Thiele, S., Thyne, M., Robertson, K., & Hamlin, R. (2026). Consumers' capabilities, opportunities and motivations that drive single-use plastic (SUP) reduction: A qualitative study on the case of milk packaging. British Food Journal, 128(13), 103-120. doi: 10.1108/BFJ-03-2025-0367

2025

Journal - Research Article

Van Hau, P., Robertson, K., Thyne, M., Hamlin, R., & Rundle-Thiele, S. (2025). Reducing single-use plastics (SUPs) consumption: A synthesis of I and S level approaches. Sustainable Futures, 10, 101087. doi: 10.1016/j.sftr.2025.101087

Thyne, M., Robertson, K., & Shaheer, I. (2025). To be or not to be a cruise destination: Residents’ support? Anatolia. Advance online publication. doi: 10.1080/13032917.2025.2470744

Robertson, K., Thyne, M., Thomson, R., & Watkins, L. (2025). The impact of social isolation and loneliness on the well-being of carers of a person with dementia in Aotearoa New Zealand. Dementia, 24(2), 235-248. doi: 10.1177/14713012241279683

Conference Contribution - Published proceedings: Full paper

Van Hau, P., Rundle-Thiele, S., Thyne, M., Robertson, K., & Hamlin, R. (2025). Reducing single-use plastics (SUPs): Barriers and enablers for milk. In M. Aslan & R. Russell-Bennett (Eds.), Proceedings of the International Social Marketing (ISM) Conference: Social Marketing in the Age of Disruption. (pp. 59-63). Retrieved from https://aasm.org.au/events/ismc-2025

Conference Contribution - Published proceedings: Abstract

Van Hau, P., Thyne, M., Robertson, K., Rundle-Thiele, S., & Hamlin, R. (2025). Reducing single-use plastic (SUP) milk bottles: A citizen-centric approach. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 662). Retrieved from https://anzmac.org

Robertson, K., Thyne, M., Thomson, R., Kaitai-Martin, T., & Finkler, W. (2025). Caregivers, dementia, communities: Barriers and inclusion. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 646). Retrieved from https://anzmac.org

2024

Conference Contribution - Published proceedings: Abstract

Van Hau, P., Thyne, M., Robertson, K., Hamlin, R., & Rundle-Thiele, S. (2024). Individual-level and system-level SUP consumption behaviour change. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): AI for Sustainable Marketing: Bridging Innovation and Responsibility. Retrieved from https://anzmac.org

2023

Journal - Research Article

Hede, A.-M., Kerrigan, F., & Thyne, M. (2023). Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23(2), 249-265. doi: 10.1177/14705931221116404

Conference Contribution - Published proceedings: Full paper

Osborne, O., Thyne, M., Robertson, K., & Davey, J. (2023). 'Gambling for love and money' a social marketing dilemma: A qualitative study exploring the influence of social capital on gambling risk perception amongst older female recreational gamblers. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 549-552). [Full Paper]

Osborne, O., Thyne, M., Robertson, K., & Davey, J. (2023). Social capital and gambling risk perception 'a social marketing dilemma'. Proceedings of the 18th International Conference on Gambling & Risk Taking. Retrieved from https://www.unlv.edu/igi

Conference Contribution - Published proceedings: Abstract

Thyne, M., Robertson, K., & Pung, J. (2023). Resident attitudes toward cruise tourism in New Zealand. Proceedings of the Academy of Marketing Conference (AM): From Revolution to Revolutions. (pp. 230-231). Bermingham, UK: University of Bermingham. [Abstract]

Robertson, K., Thyne, M., Watkins, L., & Zhu, L. (2023). Loneliness and well-being amongst caregivers of a person with dementia in New Zealand. Proceedings of the Academy of Marketing Conference (AM): From Revolution to Revolutions. (pp. 174-175). Bermingham, UK: University of Bermingham. [Abstract]

Van Hau, P., Thyne, M., Robertson, K., & Hamlin, R. (2023). Consumers' purchase behaviour with regard to single-use packaging: A system change approach informing public policy. Proceedings of the Graduate Research Student Symposium. (pp. 14). Retrieved from https://www.otago.ac.nz/graduate-research

Robertson, K., Thyne, M., Thomson, R., & Friel, A. (2023). Exposure to dementia and social comfort. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 536). [Abstract]

Kerrigan, F., Hede, A.-M., & Thyne, M. (2023). Adapting brand extension for a distributed world. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 171). [Abstract]

Conference Contribution - Edited volume of conference proceedings

Thyne, M., & Biggemann, S. (Eds.). (2023). Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. 660p. Retrieved from https://www.anzmac2023.com/

Other Research Output

Thyne, M. (2023, October). The meaning of ‘social distance’ in tourism research - before COVID-19. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture].

2022

Journal - Research Article

Robertson, K. J., Thyne, M., & Matheson, I. (2022). Barriers and facilitators of using dementia community support services provided by an Alzheimers organisation: Perceptions of informal caregivers receiving services. Health & Social Care in the Community, 30, 2353-2361. doi: 10.1111/hsc.13796

Thyne, M., Woosnam, K. M., Watkins, L., & Ribeiro, M. A. (2022). Social distance between residents and tourists explained by residents’ attitudes concerning tourism. Journal of Travel Research, 61(1), 150-169. doi: 10.1177/0047287520971052

Conference Contribution - Published proceedings: Abstract

Raymen-Barker, A., Pung, J., Thyne, M., & Karami, M. (2022). Domestic travel motivations: Post Covid. In P. Harrigan & G. Brush (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Reconnect and Reimagine. (pp. 694). Retrieved from https://anzmac.org

Thyne, M., Larsen, G., Pung, J., & Finkler, W. (2022). Wuthering atmospherics: Connecting tourists to destinations. In P. Harrigan & G. Brush (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Reconnect and Reimagine. (pp. 693). Retrieved from https://anzmac.org

Robertson, K., Thyne, M., & Watkins, L. (2022). Attitudes towards the control of recreational cannabis. In P. Harrigan & G. Brush (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Reconnect and Reimagine. (pp. 626). Retrieved from https://anzmac.org

2021

Journal - Research Article

Robertson, K., & Thyne, M. (2021). Legalization of recreational cannabis: Facilitators and barriers to switching from an illegal to a legal source. Preventive Medicine Reports, 24, 101639. doi: 10.1016/j.pmedr.2021.101639

Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.

Makhal, A., Robertson, K., Thyne, M., & Mirosa, M. (2021). Normalising the "ugly" to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables. Journal of Consumer Behaviour, 20, 1025-1039. doi: 10.1002/cb.1908

Tran, K. T., Robertson, K., & Thyne, M. (2021). Facilitators of students' moderate drinking in a wet versus dry drinking culture. Journal of Nonprofit & Public Sector Marketing, 33(3), 359-384. doi: 10.1080/10495142.2019.1707742

2020

Journal - Research Article

Makhal, A., Thyne, M., Robertson, K., & Mirosa, M. (2020). “I don't like wonky carrots": An exploration of children's perceptions of suboptimal fruits and vegetables. Journal of Retailing & Consumer Services, 54, 101945. doi: 10.1016/j.jretconser.2019.101945

Tran, K. T., Robertson, K., & Thyne, M. (2020). Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture. Journal of Social Marketing, 10(1), 105-124. doi: 10.1108/JSOCM-09-2018-0102

Robertson, K., Forbes, S., & Thyne, M. (2020). Perpetration of alcohol-related aggression by male and female college students: An examination of overt and relational aggression. Journal of Interpersonal Violence, 35(5-6), 1454-1475. doi: 10.1177/0886260517696872

Working Paper; Discussion Paper; Technical Report

Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Van Kerkhof, R. (2020). Challenge, constraint and commitment to change: A New Zealand Consumer Lifestyles Study. (pp. 1-35). Dunedin, New Zealand: University of Otago. Retrieved from https://www.otago.ac.nz/marketing/research/lifestyles

2019

Journal - Research Article

Tran, K. T., Robertson, K., & Thyne, M. (2019). Factors associated with intention to moderate drinking among student drinkers. Social Marketing Quarterly, 25(4), 327-346. doi: 10.1177/1524500419883970

Thyne, M., Robertson, K., Watkins, L., & Casey, O. (2019). Retailers targeting children with set collection promotions: The child’s perspective. International Journal of Retail & Distribution Management, 47(6), 643-658. doi: 10.1108/IJRDM-08-2017-0180

2018

Journal - Research Article

Robertson, K., Thyne, M., & Green, J. A. (2018). Supporting a sugar tax in New Zealand: Sugar sweetened beverage ('fizzy drink') consumption as a normal behaviour within the obesogenic environment. PeerJ, 6, e5821. doi: 10.7717/peerj.5821

Hede, A.-M., Thyne, M., Josiassen, A., & Garma, R. (2018). Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22(4), 555-569. doi: 10.3727/152599518X15239930463163

Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home: Choosing a destination wedding. Anatolia, 29(3), 422-432. doi: 10.1080/13032917.2018.1433698

Thyne, M., Watkins, L., & Yoshida, M. (2018). Resident perceptions of tourism: The role of social distance. International Journal of Tourism Research, 20(2), 256-266. doi: 10.1002/jtr.2179

Conference Contribution - Published proceedings: Full paper

Hede, A.-M., Thyne, M., & Kerrigan, F. (2018). The art of adaptation: Brand extension for a distributed world. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 577-580). Adelaide, Australia: University of Adelaide. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Robertson, K., Thyne, M., & Green, J. A. (2018). Consumption of sugar sweetened beverages: Informed choice or a product of an obesogenic environment? Proceedings of the 32nd Annual Conference of the European Health Psychology Society (EHPS). Retrieved from https://osf.io/view/EHPS2018/

Conference Contribution - Verbal presentation and other Conference outputs

Makhal, A. B., Robertson, K., Mirosa, M., & Thyne, M. (2018, June). Understanding the socialisation of appearance-based preferences for fresh fruit and vegetables. Verbal presentation at the International Food Marketing Research Symposium, Bournemouth, United Kingdom.

2017

Chapter in Book - Research

Thyne, M., & Henry, J. (2017). A sailor's life for me: An example of how one port of call has developed in the hope of meeting crew expectations. In R. Dowling & C. Weeden (Eds.), Cruise ship tourism. (2nd ed.) (pp. 177-187). Wallingford, UK: CABI.

Journal - Research Article

Watkins, L., Aitken, R., Thyne, M., Robertson, K., & Borzekowski, D. (2017). Environmental influences on pre-schooler’s understanding of brand symbolism. Marketing Intelligence & Planning, 35(7), 907-922. doi: 10.1108/MIP-11-2016-0211

Robertson, K., Thyne, M., & Hibbert, S. (2017). Drinkers' perceived alcohol-related expectancies: Informing alcohol warning messages. Drugs: Education, Prevention, & Policy, 24(2), 197-205. doi: 10.1080/09687637.2016.1188880

Conference Contribution - Published proceedings: Full paper

Hede, A.-M., & Thyne, M. (2017). Ambushing Anzac: Marketers harvesting the Anzac brand. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 416-420). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Robertson, K., Thyne, M., & Watt, K. (2017). Is materialism driving unethical consumer behavior? In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 203-209). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Verbal presentation and other Conference outputs

Thomas, T., Robertson, K., & Thyne, M. (2017, October). Good looks, possessions, and stereotypes: The relationship between physical attractiveness and materialism. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

Thomas, T., Robertson, K., & Thyne, M. (2017, October). Beauty is in the eye of the beholder: Young girl’s perception of female attractiveness in New Zealand, India, and Fiji. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

2016

Journal - Research Article

Robertson, K. J., Aitken, R., Thyne, M., & Watkins, L. (2016). Correlates of parental mediation of pre-schooler’s advertising exposure. Young Consumers, 17(4), 337-349. doi: 10.1108/YC-04-2016-00597

Watkins, L., Aitken, R., Robertson, K., & Thyne, M. (2016). Public and parental perceptions of and concerns with advertising to preschool children. International Journal of Consumer Studies, 40(5), 592-600. doi: 10.1111/ijcs.12304

Thyne, M., & Hede, A.-M. (2016). Approaches to managing co-production for the co-creation of value in a museum setting: When authenticity matters. Journal of Marketing Management, 32(15-16), 1478-1493. doi: 10.1080/0267257X.2016.1198824

Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303

Thyne, M., Robertson, K., Thomas, T., & Ingram, M. (2016). “It is amazing how complete is the delusion that beauty is goodness”: Expectancies associated with tween makeup ownership. International Journal of Consumer Studies, 40(5), 543-551. doi: 10.1111/ijcs.12299

Journal - Research Other

Oates, C., Watkins, L., & Thyne, M. (2016). The impact of marketing on children’s well-being in a digital age. European Journal of Marketing, 50(11), 1969-1974. doi: 10.1108/EJM-10-2016-0543

Conference Contribution - Published proceedings: Abstract

Robertson, K., & Thyne, M. (2016). Systematically informing the development of alcohol warning messages for health promotion. European Health Psychology Society (EHPS) and the British Psychology Society Division of Health Psychology (DHP) Annual Conference. (pp. 872). Retrieved from http://ehps2016.org

Etemaddar, M., & Thyne, M. (2016). Tasting home in a liminal space: Motivations behind choosing a destination wedding. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 1011). Christchurch, New Zealand: University of Canterbury. [Abstract]

Tabitha, T., Robertson, K. J., Thyne, M., & Lyndem, P. K. (2016). Beware of strangers...Unless you're looking at making connections for shopping tips. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 725). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Abstract]

Conference Contribution - Verbal presentation and other Conference outputs

Thomas, T., Robertson, K., Thyne, M., & Krishnan-Lyndem, P. (2016, February). Does customer-stranger interaction vary as a function of age in the retail context? Verbal presentation at the Society for Consumer Psychology (SCP) Conference, St. Petersburg, USA.

Thomas, T., Robertson, K., & Thyne, M. (2016, October). Do children perceive links between physical attractiveness, possessions, and aggression? Verbal presentation at the Association for Consumer Research (ACR) Conference, Berlin, Germany.

2015

Journal - Research Article

McDonald, S., Oates, C. J., Thyne, M., Timmis, A. J., & Carlile, C. (2015). Flying in the face of environmental concern: Why green consumers continue to fly. Journal of Marketing Management, 31(13-14), 1503-1528. doi: 10.1080/0267257X.2015.1059352

Thyne, M., Henry, J., & Lloyd, N. (2015). Land ahoy: How cruise passengers decide on their shore experience. Tourism in Marine Environments, 10(3-4), 177-187. doi: 10.3727/154427315X14181438892720

Conference Contribution - Published proceedings: Full paper

Thyne, M., Robertson, K., Thomas, T., & McDonald, S. (2015). \Mummy, when will I get muscles?\: Children's gendered stereotypes around beauty and body image. In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/

Conference Contribution - Published proceedings: Abstract

Thomas, T., Robertson, K., & Thyne, M. (2015). "Am I fair and lovely": Indian children’s perceptions of physical attractiveness and their links with materialism. Advances in Consumer Research, 43, (pp. 810). Retrieved from http://acrwebsite.org/volumes/1020270/volumes/v43/NA-43

Thyne, M. A., & Lawson, R. (2015). Developing two types of social distance scales to be used in the host-guest relationship context. In J.-C. Chebat & A. B. Oumlil (Eds.), Proceedings of the 1998 Multicultural Marketing Conference. (pp. 527-529). Springer International. doi: 10.1007/978-3-319-17383-2_107

2014

Journal - Research Article

Hede, A.-M., Garma, R., Josiassen, A., & Thyne, M. (2014). Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48(7-8), 1395-1412. doi: 10.1108/EJM-12-2011-0771

Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. doi: 10.1177/0047287513496474

Conference Contribution - Published proceedings: Full paper

Aitken, R., Robertson, K., Watkins, L., & Thyne, M. (2014). An examination of the factors that influence the choice of mediation strategies for preschool children. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]

Thyne, M., Robertson, K., Watkins, L., & Aitken, R. (2014). Media content is making my child(hood) disappear: Parents’ views on the effect of advertising. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]

Watkins, L., Aitken, R., Robertson, K., & Thyne, M. (2014). The implications of television advertising to pre-schoolers: An analysis of parental concerns. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]

2013

Chapter in Book - Research

Ballantyne, D., Caple, S., & Thyne, M. (2013). Convergence and differentiation in regional know-how: The case of Central Otago Pinot noir. In G. Tesar & J. Bodin (Eds.), Marketing management in geographically remote industrial clusters: Implications business-to-customer marketing. (pp. 419-434). Singapore: World Scientific.

Conference Contribution - Published proceedings: Abstract

Lloyd, N., Aitken, R., Watkins, L., & Thyne, M. (2013). Online dating: How do successful online daters close the sale? Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference

Ingram, M., Thyne, M., & Hede, A.-M. (2013). Pretty pictures: A drawing study of young girls' perceptions of makeup. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference

2011

Journal - Research Article

Lloyd, N., Henry, J., & Thyne, M. (2011). Do passengers listen to their crew? The use of word-of-mouth recommendations on board a cruise ship. Journal of Hospitality & Tourism Management, 18(1), 88-94. doi: 10.1375/jhtm.18.1.88

Weeden, C., Lester, J.-A., & Thyne, M. (2011). Cruise tourism: Emerging issues and implications for a maturing industry. Journal of Hospitality & Tourism Management, 18(1), 26-29. doi: 10.1375/jhtm.18.1.26

2010

Journal - Research Article

Hede, A.-M., & Thyne, M. (2010). A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26(7-8), 686-705. doi: 10.1080/02672571003780106

Conference Contribution - Published proceedings: Full paper

Henry, J., Thyne, M., & Lloyd, N. (2010). Cruise ship infrastructure requirements. Proceedings of the 2nd International Cruise Conference (ICC). [CD-ROM] [Full Paper]

Thyne, M., Henry, J., & Lloyd, N. (2010). '$100 for a round of golf? I'll organise it myself thanks': How do cruise passengers decide on their shore excursions? Proceedings of the 2nd International Cruise Conference (ICC). [CD-ROM] [Full Paper]

Caple, S., Ballantyne, D., & Thyne, M. (2010). Diversity and convergence in regional know-how: The case of Central Otago Pinot Noir. Proceedings of the 5th International Academy of Wine Business Research (AWBR) Conference. Retrieved from http://academyofwinebusiness.com/?page_id=106

Hede, A.-M., Thyne, M., & White, T. (2010). Sources for authentic visitor experiences: Preliminary findings from museums in Australia. Proceedings of the Academy of Marketing Conference: Transformational Marketing. [CD-ROM], (pp. 61-66). Academy of Marketing. [Full Paper]

Thyne, M., & Hede, A.-M. (2010). The literary fan: Legitimising fandom in the presence of the inauthentic. Proceedings of the Academy of Marketing Conference: Transformational Marketing. [CD-ROM], (pp. 80-87). Academy of Marketing. [Full Paper]

Campelo, A., Gnoth, J., Thyne, M., & Aitken, R. (2010). Co-creation and a sense of place. In S. C. Beckmann, T. Ringberg & T. Ritter (Eds.), Proceedings of the 39th European Marketing Academy (EMAC) Conference: The Six Senses: The Essentials of Marketing. [CD-ROM] Copenhagen, Denmark: Copenhagen Business School. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Jellum, C., Higham, J., & Thyne, M. (2010). Voices from the ice: Qualitative insight into Antarctic recreation motivations. Proceedings of the Annual Antarctic Conference: A Taste of the Ice. (pp. 100). Christchurch, New Zealand: Antarctica New Zealand. [Abstract]

Other Research Output

Thyne, M. (2010, July). The literary fan: Legitimising fandom in the presence of the inauthentic. University of Otago Department of Marketing Seminar Series, Dunedin, New Zealand. [Department Seminar].

2009

Journal - Research Article

McDonald, S., Oates, C., Thyne, M., Alevizou, P., & McMorland, L.-A. (2009). Comparing sustainable consumption patterns across product sectors. International Journal of Consumer Studies, 33, 137-145. doi: 10.1111/j.1470-6431.2009.00755.x

Khoo-Lattimore, C., Thyne, M., & Robertson, K. (2009). The ZMET method: Using projective technique to understand consumer home choice. Marketing Review, 9(2), 139-154. doi: 10.1362/146934709x442674

Conference Contribution - Published proceedings: Full paper

Lloyd, N., Thyne, M., & Henry, J. (2009). Cruise tourism: The role of bus drivers as determinants of a satisfactory shore experience. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Thyne, M., Hede, A.-M., & White, T. (2009). Co-constructing the museum visitors' experience: A case of two literary museums. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Khoo-Lattimore, C., Thyne, M., & Robertson, K. (2009). Getting to the heart of the matter: A hedonic reason for home purchases. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Campelo, A., Aitken, R., Gnoth, J., & Thyne, M. (2009). Place branding: Representing sense of place. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Ferguson, S., Thyne, M., & Aitken, R. (2009). ″I was suckered into buying by marketing again″: An insight into consumption diaries and their paradoxes. Proceedings of the 5th Workshop on Interpretive Consumer Research. Brussels, Belgium: EIASM. Retrieved from http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=617

Carlile, C., McDonald, S., Oates, C., Thyne, M., & McMorland, L.-A. (2009). The decision of whether or not to fly: A double pilot study of green consumers. Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]

2008

Chapter in Book - Research

Cave, J., Thyne, M., & Ryan, C. (2008). Perceptions of backpacker accommodation facilities: A comparative study of Scotland and New Zealand. In K. Hannam & I. Ateljevic (Eds.), Backpacker tourism: Concepts and profiles. (pp. 215-246). Clevedon, UK: Channel View.

Journal - Research Article

Khoo-Lattimore, C., & Thyne, M. (2008). The voice behind choice: Understanding key motives that drive consumer home choice. Pacific Rim Property Research Journal, 14(1), 81-94.

McDonald, S., Thyne, M., & McMorland, L.-A. (2008). Means-end theory in tourism research. Annals of Tourism Research, 35(2), 596-599. doi: 10.1016/j.annals.2007.09.006

Conference Contribution - Published proceedings: Full paper

Thyne, M., & Hede, A.-M. (2008). Visitor experiences within the context of a literary heritage museum: Making the connection between authenticity and brand meanings. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

Ryan, E., Thyne, M., & Knight, J. (2008). The role of trust in the AJ Hackett Bungy brand. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

Khoo-Lattimore, C., & Thyne, M. (2008). The voice not heard: The factors underlying consumer home choice. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

Henry, J., & Thyne, M. (2008). The extent to which crew dictate passenger choice in the cruise industry: The impact of WOM. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

Henry, J., & Thyne, M. (2008). Cruise ship port facilities: The front office for passenger decision making. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

2007

Journal - Research Article

Connon, N., Thyne, M., & Deans, K. R. (2007). Corporate travel procurement: The client/agent relationship. Journal of Customer Behaviour, 6(1), 93-108.

Khoo, C., Thyne, M., & Harris, P. (2007). Making cents: The role of consumers' emotion in property valuation. International Journal of Business & Management, 2(5), 84-88.

Journal - Research Other

Deans, K. R., & Thyne, M. (2007). Changes, challenges and cherished paradigms: Online customer behaviour [Editorial]. Journal of Customer Behaviour, 6(1), 1-4.

Conference Contribution - Published proceedings: Full paper

Khoo, C., Harris, P., & Thyne, M. (2007). The search for a home: Thoughts on involvement and emotion. In J. K. S. Hui & S. B. Hashim (Eds.), Proceedings of the Asia Pacific Marketing Conference (Consumer Behaviour 1). (pp. 13-22). APMC. [Full Paper]

Khoo, C., Harris, P., & Thyne, M. (2007). That makes cents: Valuing property from the perspective of the consumer. In S. M. Lee & A. M. Everett (Eds.), Proceedings of the Pan-Pacific Conference XXIV. (pp. 24-26). Pan-Pacific Business Association. [Full Paper]

Hede, A.-M., & Thyne, M. (2007). Authenticity and branding for literary heritage attractions. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 422-429). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Henry, J., & Thyne, M. (2007). Getting them off the boat: An exploratory study into cruise ship passenger and crew motivations to disembark. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 684-691). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Oates, C., McDonald, S., Alevizou, P., Thyne, M., & McMorland, L.-A. (2007). Green consumption in different product sectors. Proceedings of the British Academy of Management Conference. London: BAM. [Full Paper]

Conference Contribution - Edited volume of conference proceedings

Thyne, M., Deans, K. R., & Gnoth, J. (Eds.). (2007). Proceedings of the Australian and New Zealand Marketing Academy Conference [CD-ROM]. Dunedin, New Zealand: Department of Marketing, University of Otago.

Conference Contribution - Verbal presentation and other Conference outputs

Thyne, M., McMorland, L.-A., McDonald, S., & McIntosh, A. (2007, May). Understanding access: A comparative study of values in heritage visitors in Scotland and New Zealand. Verbal presentation at the Tourism Society Annual Conference, Aviemore, Scotland.

2006

Journal - Research Article

Thyne, M., Lawson, R., & Todd, S. (2006). The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests. Tourism Management, 27, 201-213.

Nash, R., Thyne, M., & Davies, S. (2006). An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: A case study of backpacker tourists and the Scottish Youth Hostels Association. Tourism Management, 27, 525-532.

Journal - Professional & Other Non-Research Articles

Thyne, M. (2006). [Review of the book Oceania: A tourism handbook]. Tourism Management, 27, 1440-1441.

Conference Contribution - Published proceedings: Full paper

Guthrie, C., & Thyne, M. (2006). Understanding destination experience: Evaluating QSR NVIVO 2.0 as a tool for tourism research. Proceedings of the Cutting Edge Research in Tourism Conference. [CD-ROM] University of Surrey, School of Management. [Full Paper]

Thyne, M., & Fraser, J. (2006). The influence of film on destination image: An exploratory investigation of Lord of the Rings and New Zealand. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Cave, J., & Thyne, M. (2006). Global encounters on a local scale: Domestic and international backpacker attitudes to facilities in Scotland and New Zealand. In A. Mohsin, T. Lockyer & A. Zahra (Eds.), Proceedings of the Inaugural New Zealand International Hospitality Management Conference. Hamilton, New Zealand: University of Waikato. [Full Paper]

2005

Journal - Research Article

Laws, E., & Thyne, M. (2005). Hospitality, tourism and lifestyle concepts: Implications for quality management and customer satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 5(2-4), 1-10.

McIntosh, A. J., & Thyne, M. A. (2005). Understanding tourist behavior using Means-End Chain theory. Annals of Tourism Research, 32(1), 259-262. doi: 10.1016/j.annals.2004.05.005

2004

Edited Book - Research

Thyne, M., & Laws, E. (Eds.). (2004). Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. Binghamton, NY, USA: Haworth Hospitality Press, 244p.

Chapter in Book - Research

Thyne, M., & Zins, A. H. (2004). Validating a Guttman-type social distance scale for explaining resident′s attitudes towards tourism. In G. I. Crouch, R. R. Perdue, H. J. P. Timmermans & M. Uysal (Eds.), Consumer psychology of tourism, hospitality and leisure. (pp. 33-49). Wallingford, UK: CAB International.

Laws, E., & Thyne, M. (2004). Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. In M. Thyne & E. Laws (Eds.), Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. (pp. 1-10). Binghamton, NY, USA: Haworth Hospitality Press.

Thyne, M., Davies, S., & Nash, R. (2004). A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish Youth Hostel Association. In M. Thyne & E. Laws (Eds.), Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. (pp. 95-119). Binghamton, NY, USA: Haworth Hospitality Press.

Journal - Research Article

Thyne, M., Davies, S., & Nash, R. (2004). A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish Youth Hostel Association. Journal of Quality Assurance in Hospitality & Tourism, 5(2-4), 95-119.

Journal - Research Other

Thyne, M. (2004). [Review of the book Cross cultural behaviour in tourism: Concepts and analysis]. Journal of Sustainable Tourism, 12(4), 357-360.

Conference Contribution - Published proceedings: Full paper

Thyne, M., Nash, R., & Davies, S. (2004). ′Backpacker′ - an obsolete term? A comparison between clientele of Scottish Youth Hostel Association hostels and independent hostels. Proceedings of the Tourism: State of the Art II Conference. [Full Paper]

Guthrie, C., & Thyne, M. (2004). Destination image: The impact of the interaction effect between the visitor and the destination on tourist perceptions. Proceedings of the Tourism: State of the Art II Conference. [Full Paper]

Nash, R., Davies, S., Thyne, M., & McMorland, L.-A. (2004). An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: A comparative study of independent hostels and the SYHA. Proceedings of the Tourism: State of the Art II Conference. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Thyne, M. A., & McIntosh, A. J. (2004). Value-based motivations of visitors to living history attractions in New Zealand. Proceedings of the New Zealand Tourism and Hospitality Research Conference. Wellington, New Zealand: Victoria Management School. Retrieved from http://www.vms.vuw.ac.nz/vuw/fca/vms/files/aa86.pdf

2003

Journal - Research Article

Thyne, M., & Zins, A. H. (2003). Designing and testing a Guttman-type social distance scale for a tourism context. Tourism Analysis, 8(2-4), 129-135.

Conference Contribution - Published proceedings: Abstract

Thyne, M., Nash, R., & Davies, S. (2003). A segmentation analysis of the backpacker market in Scotland: A case study of Scottish Youth Hostel Associations. Proceedings of the Taking Tourism to the Limits Conference. [CD-ROM], (pp. 178-179). Hamilton, New Zealand: University of Waikato. [Abstract]

2002

Journal - Research Other

Thyne, M. (2002). [Review of the book Tourism and the less developed world: Issues and case studies]. Journal of Sustainable Tourism, 10(4), 360-362.

Conference Contribution - Published proceedings: Full paper

Thyne, M. (2002). The use of conjoint analysis to assess tourist type preference. In C. Haven, D. Botterill & S. Webb (Eds.), Proceedings of Tourism Research: An International Interdisciplinary Conference in Wales. (pp. 106). Cardiff, UK: UWIC Press. [Full Paper]

2001

Journal - Research Article

Thyne, M. (2001). The importance of values research for nonprofit organisations: The motivation-based values of museum visitors. International Journal of Nonprofit & Voluntary Sector Marketing, 6(2), 116-130.

Thyne, M., & Lawson, R. (2001). Addressing tourism public policy issues through attitude segmentation of host communities. Current Issues in Tourism, 4(2-4), 392-400.

Lawson, R., & Thyne, M. (2001). Destination avoidance and inept destination sets. Journal of Vacation Marketing, 7(3), 199-208.

Journal - Research Other

Thyne, M. (2001). [Review of the book Marketing in travel and tourism]. Journal of Sustainable Tourism, 9(6), 533-535.

Journal - Professional & Other Non-Research Articles

Lawson, R., & Thyne, M. (2001). Research note: addressing tourism public policy issues through attitude segmentation of host communities. Current Issues in Tourism, 4(2-4), 392-400.

Conference Contribution - Published proceedings: Full paper

Thyne, M., & Lawson, R. (2001). The design of a social distance scale to be used in the context of tourism. In P. Tidwell & T. Muller (Eds.), Asia Pacific Advance in Consumer Research. IV, (pp. 102-108). Australia: Association for Consumer Research. [Full Paper]

2000

Chapter in Book - Research

Thyne, M., & Lawson, R. (2000). Values as a basis for understanding motivations towards accommodation and activity choices. In M. Robinson, P. Long, N. Evans, R. Sharpley & J. Swarbrooke (Eds.), Reflections on International Tourism - Motivations, Behaviour and Tourist Types. (pp. 431-454). Gateshead, United Kingdom: Attenaeum Press.

Thyne, M., & Lawson, R. (2000). Destination avoidance. In M. Robinson, P. Long, N. Evans, R. Sharpley & J. Swarbrooke (Eds.), Reflections on International Tourism - Motivations, Behaviour and Tourist Types. (pp. 255-266). Gateshead, United Kingdom: Athenaeum Press.

Conference Contribution - Published proceedings: Full paper

Thyne, M., & Lawson, R. (2000). The effect of social distance on resident's perceptions of tourism. 4th New Zealand Tourism and Hospitality Research Conference. Auckland: Auckland University of Technology. [Full Paper]

Commissioned Report for External Body

Thyne, M., & Lawson, R. (2000). Residents' Attitudes toward Tourism and Social Distance. Commissioned by University of Otago. University of Otago, Dunedin, New Zealand: University of Otago Press. 24p.

1999

Authored Book - Other

Thyne, M., & Lawson, R. (1999). Attitude Segmentation of Residents in the Southern Lakes Region. Dunedin, New Zealand: Dept of Marketing, University of Otago.

Chapter in Book - Research

Lawson, R., Thyne, M., Young, T., & Juric, B. (1999). Developing travel lifestyles: A New Zealand example. In A. Pizam & Y. Mansfeld (Eds.), Consumer Behaviour in Travel and Tourism. (pp. 449-479). New York, USA: The Haworth Hospitality Press.

Journal - Research Article

Lawson, R., Young, T., & Thyne, M. (1999). Comparative Study of Tourism Perceptions. Annals of Tourism Research, 26(2), 442-445.

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Thyne, M. (1999). The Timing of Information Search by Tourists. Proceedings of the Australia New Zealand Marketing Academy Conference. Sydney, Australia: University of New South Wales. [Full Paper]

1998

Conference Contribution - Published proceedings: Full paper

Thyne, M. (1998). Attitude segmentation of residents from the southern lakes region towards tourism. In Proceedings of the Second National Tourism Students' Conference. (pp. 114-119). Dunedin, New Zealand: Centre for Tourism, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Thyne, M., & Lawson, R. (1998). Developing two types of social distance scales to be used in the host-guest relationship context. In Proceedings of the Multicultural Marketing Conference. (pp. 527-530). Montreal, Canada: Academy of Marketing Science. [Abstract]

Thyne, M., & Lawson, R. (1998). Attitude segmentation of residents with regard to tourism. In Proceedings of the New Zealand Tourism and Hospitality Research Conference. Christchurch, New Zealand: Lincoln University. [Abstract]

Lawson, R., & Thyne, M. (1998). Expenditure patterns in six travel lifestyle segments. In Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 1198-1204). Dunedin, New Zealand: Department of Marketing, University of Otago. [Abstract]

Conference Contribution - Edited volume of conference proceedings

Mitchell, R. D., Ritchie, B. W., Thyne, M., & Carr, A. (Eds.). (1998). Second National Tourism Students' Conference: Tourism in the Pacific Rim: Past, Present and Future.

Commissioned Report for External Body

Kearsley, G. W. A., Coughlan, D. P., Higham, J. E. S., & Thyne, M. (1998). Impacts of tourist use on the recreational back country. Research Paper Number 1. Commissioned by FRST. Dunedin: Centre for Tourism, University of Otago. Dunedin, New Zealand.

1997

Journal - Professional & Other Non-Research Articles

Lawson, R., Thyne, M., & Young, T. (1997). New Zealand Holidays: A Travel Lifestyles Study. 1-20. Dunedin: Marketing Dept., University of Otago.

1996

Conference Contribution - Published proceedings: Abstract

Lawson, R., Thyne, M., Young, T., & Juric, B. (1996). Conceptualising tourist lifestyles: a New Zealand example. In A. M. Martin & R. G. Starr (Eds.), Joining Forces to Expand Marketing Knowledge: 11th Australian and 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996: Proceedings. (pp. 1588-1589). Auckland: Dept. of Marketing, University of Auckland. [Abstract]

Thyne, M., & Lawson, R. (1996). Establishing a social distance scale to determine the impact visitors culture has on host community support for tourism. In A. M. Martin & R. G. Starr (Eds.), Joining Forces to Expand Marketing Knowledge: 11th Australian and 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996: Proceedings. (pp. 1049-1050). Auckland: Dept. of Marketing, University of Auckland. [Abstract]