It's easier to communicate with people if you know how they think. So a background in social psychology gives Kirsten Robertson an edge when it comes to researching and teaching marketing behaviour.
Seeking to understand consumers has led Kirsten to investigate such diverse phenomena as student drinking and music piracy, with surprising results.
She's found attitudes that suggest we need to reconsider how we try to curtail binge drinking and illegal music downloads.
Anti-piracy messages push the idea that people shouldn't steal music from the internet because they wouldn't steal CDs from a store — but Kirsten has found that many people would also steal from stores if they could be sure of getting away with it.
“Rather than appealing to honesty, it might be more effective to focus the message more on the likelihood of being caught.”
Her research also suggests that we need to look at alternative ways of addressing efforts to reduce excessive drinking and its associated ills.
“There's not a lot to be gained by suggesting people should limit the number of standard drinks they have when few people can identify a standard drink, and when people tend to underestimate the amount they drink – particularly heavy drinkers.
“Few students take any notice of the standard drink message, and often shun responsible drinkers.
“We need to change people's attitudes to make responsible drinkers feel more comfortable and under less pressure.”
Some of Kirsten's other recent investigations include 'fizzy drink' consumption as a normal behaviour within the obesogenic environment, the influence of materialism on generosity, how 'at-risk' individuals' respond to direct to consumer advertising of prescription drugs, negative consequences of advertising to children, and violence in interpersonal partner relationships.
“Advanced study of human behaviour, attitudes and perceptions can have a great deal of influence on social marketing campaigns.”
Kirsten is currently a co-investigator on the 45th phase of the Dunedin Multidisciplinary Health and Development study.
Kirsten has also taught clinical communication skills to health students, and has received three awards in her role as supervisor to postgraduate students.
Kirsten transferred from the Department of Psychology to the Department of Marketing in January 2008. Coming from a social psychology background she has a strong interest in human behaviour, attitudes, and perceptions.
Specifically, her research interests include:
Health and wellbeing
Influence of materialism and advertising on society
Obesogenic environment and consumption
How consumerism influences children and parenting practices
Attitudes towards binge drinking
Knowledge and use of standard drink labels
Direct to consumer advertising of prescription drugs
Violence in advertising
Advertising to children
Illegal downloading / music piracy
Real Estate advertising
Language and advertising
Social marketing (in particular, social norms campaigns)
Behaviour, attitudes, and perceptions
Conflict in interpersonal relationships
In addition to lecturing, Kirsten has also been involved in teaching clinical communication skills to medical and dental students and has spent five years working as a group facilitator.
Kirsten is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
Osborne, O., Thyne, M., Robertson, K., & Davey, J. (2023). Social capital and gambling risk perception 'a social marketing dilemma'. Proceedings of the 18th International Conference on Gambling & Risk Taking. Retrieved from https://www.unlv.edu/igi
Conference Contribution - Published proceedings: Full paper
Robertson, K. J., Thyne, M., & Matheson, I. (2022). Barriers and facilitators of using dementia community support services provided by an Alzheimers organisation: Perceptions of informal caregivers receiving services. Health & Social Care in the Community, 30, 2353-2361. doi: 10.1111/hsc.13796
Journal - Research Article
Robertson, K., & Thyne, M. (2021). Legalization of recreational cannabis: Facilitators and barriers to switching from an illegal to a legal source. Preventive Medicine Reports, 24, 101639. doi: 10.1016/j.pmedr.2021.101639
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.
Journal - Research Article
Watkins, L., Robertson, K., & Aitken, R. (2021). Preschoolers' request behaviour and family conflict: The role of family communication and advertising mediation styles. Journal of Consumer Behaviour, 20, 1326-1335. doi: 10.1002/cb.1938
Journal - Research Article
Makhal, A., Robertson, K., Thyne, M., & Mirosa, M. (2021). Normalising the "ugly" to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables. Journal of Consumer Behaviour, 20, 1025-1039. doi: 10.1002/cb.1908
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2021). Facilitators of students' moderate drinking in a wet versus dry drinking culture. Journal of Nonprofit & Public Sector Marketing, 33(3), 359-384. doi: 10.1080/10495142.2019.1707742
Journal - Research Article
Fielding, D., Knowles, S., & Robertson, K. (2020). Materialists and altruists in a charitable donation experiment. Oxford Economic Papers, 72(1), 216-234. doi: 10.1093/oep/gpz027
Journal - Research Article
Makhal, A., Thyne, M., Robertson, K., & Mirosa, M. (2020). “I don't like wonky carrots": An exploration of children's perceptions of suboptimal fruits and vegetables. Journal of Retailing & Consumer Services, 54, 101945. doi: 10.1016/j.jretconser.2019.101945
Journal - Research Article
Robertson, K. J., & Tustin, K. (2020). Control of recreational cannabis in a New Zealand University sample: Perceptions of informal and formal controls. Substance Abuse: Research & Treatment, 14, 1-12. doi: 10.1177/1178221820953397
Journal - Research Article
Robertson, K., Forbes, S., & Thyne, M. (2020). Perpetration of alcohol-related aggression by male and female college students: An examination of overt and relational aggression. Journal of Interpersonal Violence, 35(5-6), 1454-1475. doi: 10.1177/0886260517696872
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2020). Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture. Journal of Social Marketing, 10(1), 105-124. doi: 10.1108/JSOCM-09-2018-0102
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Van Kerkhof, R. (2020). Challenge, constraint and commitment to change: A New Zealand Consumer Lifestyles Study. (pp. 1-35). Dunedin, New Zealand: University of Otago. Retrieved from https://www.otago.ac.nz/marketing/research/lifestyles
Working Paper; Discussion Paper; Technical Report
Khalil Zadeh, N., Robertson, K., & Green, J. A. (2019). Lifestyle determinants of behavioural outcomes triggered by direct-to-consumer advertising of prescription medicines: A cross-sectional study. Australian & New Zealand Journal of Public Health, 43(2), 190-196. doi: 10.1111/1753-6405.12883
Journal - Research Article
Thyne, M., Robertson, K., Watkins, L., & Casey, O. (2019). Retailers targeting children with set collection promotions: The child’s perspective. International Journal of Retail & Distribution Management, 47(6), 643-658. doi: 10.1108/IJRDM-08-2017-0180
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2019). Factors associated with intention to moderate drinking among student drinkers. Social Marketing Quarterly, 25(4), 327-346. doi: 10.1177/1524500419883970
Journal - Research Article
Fielding, D., Knowles, S., & Robertson, K. (2018). Alcohol, generosity and empathy. Journal of Behavioral & Experimental Economics, 76, 28-39. doi: 10.1016/j.socec.2018.07.005
Journal - Research Article
Robertson, K., & Tustin, K. (2018). Students who limit their drinking, as recommended by national guidelines, are stigmatized, ostracized, or the subject of peer pressure: Limiting consumption is all but prohibited in a culture of intoxication. Substance Abuse, 12, 1-9. doi: 10.1177/1178221818792414
Journal - Research Article
Robertson, K., Thyne, M., & Green, J. A. (2018). Supporting a sugar tax in New Zealand: Sugar sweetened beverage ('fizzy drink') consumption as a normal behaviour within the obesogenic environment. PeerJ, 6, e5821. doi: 10.7717/peerj.5821
Journal - Research Article
Robertson, K., Thyne, M., & Green, J. A. (2018). Consumption of sugar sweetened beverages: Informed choice or a product of an obesogenic environment? Proceedings of the 32nd Annual Conference of the European Health Psychology Society (EHPS). Retrieved from https://osf.io/view/EHPS2018/
Conference Contribution - Published proceedings: Abstract
Makhal, A. B., Robertson, K., Mirosa, M., & Thyne, M. (2018, June). Understanding the socialisation of appearance-based preferences for fresh fruit and vegetables. Verbal presentation at the International Food Marketing Research Symposium, Bournemouth, United Kingdom.
Conference Contribution - Verbal presentation and other Conference outputs
Khalil Zadeh, N., Robertson, K., & Green, J. A. (2017). ‘At-risk’ individuals’ responses to direct to consumer advertising of prescription drugs: A nationally representative crosssectional study. BMJ Open, 7(12), e017865. doi: 10.1136/bmjopen-2017-017865
Journal - Research Article
Knobloch, U., Robertson, K., & Aitken, R. (2017). Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being. Journal of Travel Research, 56(5), 651-662. doi: 10.1177/0047287516650937
Journal - Research Article
Robertson, K., Thyne, M., & Hibbert, S. (2017). Drinkers' perceived alcohol-related expectancies: Informing alcohol warning messages. Drugs: Education, Prevention, & Policy, 24(2), 197-205. doi: 10.1080/09687637.2016.1188880
Journal - Research Article
Watkins, L., Aitken, R., Thyne, M., Robertson, K., & Borzekowski, D. (2017). Environmental influences on pre-schooler’s understanding of brand symbolism. Marketing Intelligence & Planning, 35(7), 907-922. doi: 10.1108/MIP-11-2016-0211
Journal - Research Article
Khalil Zadeh, N., Robertson, K., & Green, J. (2017). Advertising of prescription medicines in New Zealand: Consumers' well-being and social consequences. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 96-101). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Robertson, K., Thyne, M., & Watt, K. (2017). Is materialism driving unethical consumer behavior? In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 203-209). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Sen, R. A., Robertson, K., & Watkins, L. (2017). Towards more effective alcohol warning labels: Applying lessons from the tobacco evidence. Proceedings of the University of Otago Student Research Symposium: Te Wānaka Rakahau: Ākoka. (pp. 81). Retrieved from http://www.otago.ac.nz/graduate-research/scholarships/otago643219.html
Conference Contribution - Published proceedings: Abstract
Thomas, T., Robertson, K., & Thyne, M. (2017, October). Beauty is in the eye of the beholder: Young girl’s perception of female attractiveness in New Zealand, India, and Fiji. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.
Conference Contribution - Verbal presentation and other Conference outputs
Thomas, T., Robertson, K., & Thyne, M. (2017, October). Good looks, possessions, and stereotypes: The relationship between physical attractiveness and materialism. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.
Conference Contribution - Verbal presentation and other Conference outputs
Fielding, D., Knowles, S., & Robertson, K. (2017). Alcohol expenditure, generosity and empathy [Economics Discussion Papers No. 1711]. Dunedin, New Zealand: School of Business, University of Otago. 12p. Retrieved from http://hdl.handle.net/10523/7774
Working Paper; Discussion Paper; Technical Report
Fielding, D., Knowles, S., & Robertson, K. (2017). When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment [Economics Discussion Papers No. 1701]. Dunedin, New Zealand: School of Business, University of Otago. Retrieved from http://hdl.handle.net/10523/7040
Working Paper; Discussion Paper; Technical Report
Lawson, R., Robertson, K., & Wooliscroft, B. (2016). Health, vulnerability, and energy: Assessing energy markets and consumer agency in New Zealand. Energy Research & Social Science, 19, 119-123. doi: 10.1016/j.erss.2016.05.021
Journal - Research Article
Robertson, K. J., Aitken, R., Thyne, M., & Watkins, L. (2016). Correlates of parental mediation of pre-schooler’s advertising exposure. Young Consumers, 17(4), 337-349. doi: 10.1108/YC-04-2016-00597
Journal - Research Article
Thyne, M., Robertson, K., Thomas, T., & Ingram, M. (2016). “It is amazing how complete is the delusion that beauty is goodness”: Expectancies associated with tween makeup ownership. International Journal of Consumer Studies, 40(5), 543-551. doi: 10.1111/ijcs.12299
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., & Thyne, M. (2016). Public and parental perceptions of and concerns with advertising to preschool children. International Journal of Consumer Studies, 40(5), 592-600. doi: 10.1111/ijcs.12304
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303
Journal - Research Article
Green, J., & Robertson, K. (2016). “Go hard or go home”: Moderate drinking is “a waste of money and calories”. European Health Psychology Society (EHPS) and the British Psychology Society Division of Health Psychology (DHP) Annual Conference. (pp. 873). Retrieved from http://ehps2016.org
Conference Contribution - Published proceedings: Abstract
Khalil Zadeh, N., Robertson, K., & Green, J. (2016). Susceptibility to medicine advertising is associated with poorer health behaviours. European Health Psychology Society (EHPS) and the British Psychology Society Division of Health Psychology (DHP) Annual Conference. (pp. 807). Retrieved from http://ehps2016.org
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Thyne, M. (2016). Systematically informing the development of alcohol warning messages for health promotion. European Health Psychology Society (EHPS) and the British Psychology Society Division of Health Psychology (DHP) Annual Conference. (pp. 872). Retrieved from http://ehps2016.org
Conference Contribution - Published proceedings: Abstract
Sen, R. A., Robertson, K., & Watkins, L. (2016). Examining gender-specific differences in demographic characteristics, psychographic characteristics, and drinking behaviours between drinker subgroups. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 182). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Abstract]
Conference Contribution - Published proceedings: Abstract
Tabitha, T., Robertson, K. J., Thyne, M., & Lyndem, P. K. (2016). Beware of strangers...Unless you're looking at making connections for shopping tips. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 725). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Abstract]
Conference Contribution - Published proceedings: Abstract
Khalil Zadeh, N., Robertson, K., & Green, J. (2016, October). Ethicality in direct to consumer advertising of prescription medicines: Consumers’ autonomy and safe decision making. Verbal presentation at the Association for Consumer Research (ACR) Conference, Berlin, Germany.
Conference Contribution - Verbal presentation and other Conference outputs
Thomas, T., Robertson, K., & Thyne, M. (2016, October). Do children perceive links between physical attractiveness, possessions, and aggression? Verbal presentation at the Association for Consumer Research (ACR) Conference, Berlin, Germany.
Conference Contribution - Verbal presentation and other Conference outputs
Thomas, T., Robertson, K., Thyne, M., & Krishnan-Lyndem, P. (2016, February). Does customer-stranger interaction vary as a function of age in the retail context? Verbal presentation at the Society for Consumer Psychology (SCP) Conference, St. Petersburg, USA.
Conference Contribution - Verbal presentation and other Conference outputs
Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.
Journal - Research Article
Forbes, S., Mather, D., Robertson, K., & Lawson, R. (2015). An examination of daily behaviour using the International Physical Activity Questionnaire. In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/
Conference Contribution - Published proceedings: Full paper
Khalil Zadeh, N., Robertson, K., & Green, J. (2015). How consumers evaluate online pharmaceutical advertising? Public health and marketing perspectives. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 24-31). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Sen, R. A., Robertson, K., & Watkins, L. (2015). Social norms and alcohol consumption: Communicating an alternative to excessive consumption. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 32-39). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Thyne, M., Robertson, K., Thomas, T., & McDonald, S. (2015). "Mummy, when will I get muscles?": Children's gendered stereotypes around beauty and body image. In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/
Conference Contribution - Published proceedings: Full paper
Thomas, T., Robertson, K., & Thyne, M. (2015). "Am I fair and lovely": Indian children’s perceptions of physical attractiveness and their links with materialism. Advances in Consumer Research, 43, (pp. 810). Retrieved from http://acrwebsite.org/volumes/1020270/volumes/v43/NA-43
Conference Contribution - Published proceedings: Abstract
Lifestyles Research Group, including Watkins, L., Aitken, R., Ganglmair-Wooliscroft, S., Lawson, R., Mather, D., Robertson, K., & Williams, J. (2015). Change, challenge and choice: A New Zealand consumer lifestyles study. Dunedin, New Zealand: Department of Marketing, University of Otago. 22p.
Working Paper; Discussion Paper; Technical Report
Knobloch, U., Robertson, K., & Aitken, R. (2014). (Mis)understanding the nature of tourist experiences. Tourism Analysis, 19(5), 599-608. doi: 10.3727/108354214X14116690097891
Journal - Research Article
Robertson, K., Aitken, R., & Watkins, L. (2014). Public policy and personal preference: A disconnect between beliefs regarding responsible drinking and the motivation to get drunk. Public Health, 128(11), 1030-1032. doi: 10.1016/j.puhe.2014.08.006
Journal - Research Article
Aitken, R., Robertson, K., Watkins, L., & Thyne, M. (2014). An examination of the factors that influence the choice of mediation strategies for preschool children. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]
Conference Contribution - Published proceedings: Full paper
Seyedmehdi, S., Gnoth, J., & Robertson, K. J. (2014). A proposed model for the process of place bonding. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 419-425). ANZMAC. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Thyne, M., Robertson, K., Watkins, L., & Aitken, R. (2014). Media content is making my child(hood) disappear: Parents’ views on the effect of advertising. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]
Conference Contribution - Published proceedings: Full paper
Watkins, L., Aitken, R., Robertson, K., & Thyne, M. (2014). The implications of television advertising to pre-schoolers: An analysis of parental concerns. Proceedings of the Child and Teen Consumption Conference: Being, Becoming and Belonging. [USB Memory Stick] [Full Paper]
Conference Contribution - Published proceedings: Full paper
Knobloch, U., Robertson, K., & Aitken, R. (2014). Feeling your way: The role of emotions in understanding tourist experiences. Proceedings of the 43rd European Marketing Academy (EMAC) Conference: Paradigm Shifts & Interactions. Retrieved from http://emac2014.emac-online.org
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Davidson, J. (2013). Gender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad. Australasian Marketing Journal, 21(3), 168-175. doi: 10.1016/j.ausmj.2013.05.001
Journal - Research Article
Forbes, S., Robertson, K., & Lawson, R. (2013). Source gender of health information: Does it really matter? European Advances in Consumer Research, 10, (pp. 104-110). [Full Paper]
Conference Contribution - Published proceedings: Full paper
Knobloch, U., Robertson, K., & Aitken, R. (2013). Understanding tourist experiences. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Watkins, L. (2013). Using standard drink labelling to maximise intoxication: A mixed method analysis. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference
Conference Contribution - Published proceedings: Abstract
Chua, A., Robertson, K., Parackal, M., & Deans, K. R. (2012). Conveying trust: Transparency and credibility methods in corporate blogs. New Zealand Journal of Applied Business Research, 10(2), 1-15.
Journal - Research Article
Robertson, K., McNeill, L., Green, J., & Roberts, C. (2012). Illegal downloading, ethical concern, and illegal behavior. Journal of Business Ethics, 108(2), 215-227. doi: 10.1007/s10551-011-1079-3
Journal - Research Article
Hoek, J., Maubach, N., Tatton, L., & Robertson, K. (2012). Smoker stigmatisation: An unintended consequence of smoking denormalisation? Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/
Conference Contribution - Published proceedings: Abstract
Hoek, J., Tatton, L., Maubach, N., & Robertson, K. (2012). "You're not ok": Smokers experiences of stigmatisation. Proceedings of the Tobacco-Free Aotearoa Conference. Retrieved from http://smokefree.org.nz/conference-presentations
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Forbes, S. (2012). Students' knowledge of standard drinks in popular alcoholic beverages and accuracy in calculating their own standard drink consumption. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Forbes, S. (2011). Maximum consumption: Heavy quantity drinking amongst university students. Australasian Marketing Journal, 19(3), 196-202. doi: 10.1016/j.ausmj.2011.05.006
Journal - Research Article
Robertson, K., & Murachver, T. (2011). Women and men's use of coercive control in intimate partner violence. Violence & Victims, 26(2), 208-217. doi: 10.1891/0886-6708.26.2.208
Journal - Research Article
Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/
Conference Contribution - Published proceedings: Full paper
Hoek, J., Scott, R., Gendall, P., Louviere, J. J., Insch, A., & Robertson, K. (2011). Social warning messages: Targeting tobacco control to young women. In E. Howlett, J. Kozup & J. Kees (Eds.), Proceedings of the Marketing and Public Policy Conference: Emerging Concerns in an Increasingly Interconnected World.21, (pp. 114-115). Chicago, IL: American Marketing Association. [Abstract]
Conference Contribution - Published proceedings: Abstract
Murachver, T., & Robertson, K. (2011). Gender composition and conflict in university flats. Proceedings of the 17th Biennial Conference of the Australasian Human Development Association (AHDA). (pp. 108). Retrieved from http://www.otago.ac.nz/ahda2011/
Conference Contribution - Published proceedings: Abstract
Forbes, S., Robertson, K., & Lawson, R. (2011, September). Influence of source gender within a physical activity intervention over time. Verbal presentation at the Public Health Association Australia (PHAA) 41st Annual Conference: Sustainable Population Health, Brisbane, Australia.
Conference Contribution - Verbal presentation and other Conference outputs
Forbes, S., Robertson, K., & Lawson, R. (2011, September). Physical activity classifications: Comparison of IPAQ to ‘WHO days’. Verbal presentation at the Public Health Association Australia (PHAA) 41st Annual Conference: Sustainable Population Health, Brisbane, Australia.
Conference Contribution - Verbal presentation and other Conference outputs
Robertson, K., & Doig, A. (2010). An empirical investigation of variations in real-estate marketing language over a market cycle. Housing, Theory & Society, 27(2), 178-189. doi: 10.1080/14036090903159994
Journal - Research Article
Forbes, S., & Robertson, K. (2010). Normative feedback interventions: What happens when perceptions of heavy drinking correctly reflect actual behaviour? In R. Russell-Bennett & S. Rundle-Thiele (Eds.), Proceedings of the International Nonprofit & Social Marketing (INSM) Conference: Connecting Thought and Action. (pp. 58-61). Brisbane, Australia: Faculty of Business, Queensland University of Technology. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Forbes, S., Robertson, K., & Lawson, R. (2010). An examination of outcome expectancies of physical activity as a function of stage of change. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Conference Contribution - Published proceedings: Full paper
Forbes, S., Robertson, K., & Lawson, R. (2010). Text messaging as a behavioural intervention tool: Can it increase physical activity? In R. Russell-Bennett & S. Rundle-Thiele (Eds.), Proceedings of the International Nonprofit & Social Marketing (INSM) Conference: Connecting Thought and Action. (pp. 62-65). Brisbane, Australia: Faculty of Business, Queensland University of Technology. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Robertson, K., & Forbes, S. (2010). Attitudes and perceptions of the first year drinking culture. Proceedings of the International Conference on Language and Social Psychology (ICLASP). (pp. 36-37). Retrieved from http://www.ialsp.org/conferences/2010/ICLASP_program_abstract_book.pdf
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Murachver, T. (2010). Conflict in university flats. Proceedings of the International Conference on Language and Social Psychology (ICLASP). (pp. 35-36). Retrieved from http://www.ialsp.org/conferences/2010/ICLASP_program_abstract_book.pdf
Conference Contribution - Published proceedings: Abstract
Khoo-Lattimore, C., Thyne, M., & Robertson, K. (2009). The ZMET method: Using projective technique to understand consumer home choice. Marketing Review, 9(2), 139-154. doi: 10.1362/146934709x442674
Journal - Research Article
Robertson, K., & Murachver, T. (2009). Attitudes and attributions associated with female and male partner violence. Journal of Applied Social Psychology, 39(7), 1481-1512.
Journal - Research Article
Khoo-Lattimore, C., Thyne, M., & Robertson, K. (2009). Getting to the heart of the matter: A hedonic reason for home purchases. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org
Conference Contribution - Published proceedings: Full paper
Murachver, T., & Robertson, K. (2008, July). Communication and conflict between daughter and mothers. Verbal presentation at the 11th International Conference on Language and Social Psychology, Tucson, Arizona.
Conference Contribution - Verbal presentation and other Conference outputs
Robertson, K. (2008, November). The rational and emotive language of property advertisements. Verbal presentation at the 11th New Zealand Language and Society Conference, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Robertson, K., & Murachver, T. (2007). Correlates of partner violence for incarcerated women and men. Journal of Interpersonal Violence, 22(5), 639-655.
Journal - Research Article
Robertson, K., & Murachver, T. (2007). It takes two to tangle: Gender symmetry in intimate partner violence. Basic & Applied Social Psychology, 29(2), 109-118.
Journal - Research Article
Robertson, K., & Murachver, T. (2006). Intimate partner violence: Linguistic features and accommodation behavior of perpetrators and victims. Journal of Language & Social Psychology, 25(4), 406-422.
Journal - Research Article
Murachver, T., & Robertson, K. (2006, June). Language use by victims and perpetrators of intimate partner violence. Verbal presentation at the Tenth International Conference on Language and Social Psychology (ICLASP), Bonn, Germany.
Conference Contribution - Verbal presentation and other Conference outputs
Robertson, K., & Murachver, T. (2005). Incidence and psychological correlates of partner violence for men and women. Proceedings of the 34th Annual Conference of the Society for Australasian Social Psychologists (SASP). (pp. 61). Australia: SASP. [Abstract]
Conference Contribution - Published proceedings: Abstract
Robertson, K., & Murachver, T. S. (2003). Children's speech accomodation to gendered language styles. Journal of Language & Social Psychology, 22(3), 321-333.
Journal - Research Article