Our postgraduate students benefit from Marketing at Otago's strong reputation for research-led teaching
The Department is large and comprised of staff from around the globe with a variety of research interests. We supervise a significant number of postgraduate students, in a wide range of topics.
Take a look at the list of postgraduate students and their topics below:
Current Marketing PhD candidates
Holly Bates Williams: Understanding the motivational drivers of close-hand wildlife encounters in New Zealand
Yalda Boroushaki: Studying the Impacts of Organisational Micro-foundations on Supply Chain Resilience
Claire Gullidge: Strategic branding of Government Emergency Agencies: shaping public perception; before, during, and after the disaster response
Anh (Mia) Hoang Minh Nguyen: Diaspora Effects, Acculturation and Food Culture: An examination of Vietnamese diaspora’s role in the cross-cultural study
Mentalla Hossameldine Sayed Mohamed: Improving EV Adoption in New Zealand: A Mixed Reasoned Action Approach Study
Mehran Kamali: Modern marketing and crisis: Developing a framework for early detection of marketing crises
Harsh Khatwani: The use of immersive 360 VR videos and branched storytelling to influence public agency and self-efficacy towards climate change
Ilce Lara Montiel: Influencing behaviour by combining visual science communication and community-based social marketing approaches to preserve soils that recharge Mexico City aquifers
Kara Ma: Sustainable Fashion Consumption and the “Intention-Behavior” Gap: A Cross-cultural Study
Majid Mehrabidelshad: Bi-objective Location-Efficiency Mathematical Modelling in a Three-Echelon Renewable Energy Supply Chain with Demand Forecasting Using Chaos Theory and a Backpropagation Neural Network
Nurun Naher Popy: Consumer Adoption of Reusable Packaging: A Cross-Cultural Study
An Nguyễn: Closing the Attitude-Behaviour Gap: An Examination of the Effects of Choice Architecture in Online Grocery Shopping
Otila Osborne: Digging Deeper: An exploration of online gambling behaviours in older women and the role of social marketing
Yusepaldo Pasharibu: The Role of Engagement Platform in Supporting Stakeholders’ Value Creation
Mohammad (Rez) Paygah: Exploring predictors of AI-powered direct-to-consumer healthcare app adoption – an examination of theory of planned behavior constructs in consumer behavioral intentions
Tahmine Sarvari: The Effect of Artificial Intelligence Assistants on Customers' Negative Reactions
Benisha Senadheera: Using the Streamer as a Sensory Proxy in Live Streaming E‑Commerce
Pham Van Hau: The role that green packaging plays in consumers' intention purchase: A case study in Vietnam
Alice Yu Yuebo: Edutainment Content Marketing as a Catalyst for Sustainable Fashion Consumption: Bridging the Attitude–Behaviour Gap through Perceived Value, Knowledge, and Consciousness
Kathy Zhang: Student Perspectives on E‑learning in a University Setting