Dr Robert Hamlin

Publications

Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331 Journal - Research Article

Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649 Journal - Research Other

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964 Journal - Research Article

Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6 Journal - Research Article

Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from https://theconversation.com/turning-supermarkets-into-public-utilities-could-be-the-solution-to-new-zealands-grocery-problem-179192 Journal - Research Other

Hamlin, R. (2022). No silver lining for climate change: Pain at the petrol pump will do little to get us out of our cars. The Conversation. Retrieved from https://theconversation.com/no-silver-lining-for-climate-change-pain-at-the-petrol-pump-will-do-little-to-get-us-out-of-our-cars-179190 Journal - Research Other

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590 Journal - Research Article

Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545 Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572 Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026 Journal - Research Article

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906 Journal - Research Article

Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002 Journal - Research Article

Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253 Journal - Research Article

Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428 Journal - Research Article

Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands. Conference Contribution - Verbal presentation and other Conference outputs

Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038 Journal - Research Article

Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105 Journal - Research Article

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327 Journal - Research Article

Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489 Journal - Research Article

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004 Journal - Research Article

Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1 Journal - Research Article

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668 Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997 Journal - Research Article

Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694 Journal - Research Article

Hamlin, R., Gin, M., Nyhof, F., & Bogue, J. (2015). Do focus groups represent an effective input to graphic design development? In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/ Conference Contribution - Published proceedings: Full paper

Hamlin, R., & McNeill, L. (2015). A field trial of the new Australasian health ‘star food rating system’ front of pack nutritional label system. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 94). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir Conference Contribution - Published proceedings: Abstract

Simpson, E., & Hamlin, R. (2015). The impact of reductive and evaluative environmental label formats on sustainable consumer choice. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 213). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir Conference Contribution - Published proceedings: Abstract

Fahy, J., & Hamlin, R. (2014). The high-performance heuristic: Developments in the psychology literature. In E. Bigné (Ed.), Proceedings of the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. (pp. 195). Brussels, Belgium: European Marketing Academy. [Abstract] Conference Contribution - Published proceedings: Abstract

Hamlin, R. P., Gin, M., & Bogue, J. (2014, September). Can you use consumer focus groups to develop and test package design? Poster session presented at the 6th European Conference on Sensory and Consumer Research, Copenhagen, Denmark. Conference Contribution - Poster Presentation (not in published proceedings)

Hamlin, R., & Fahy, J. (2014, June). Do functional attitude structures persist to the point of purchase. Poster session presented at the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions, Valencia, Spain. Conference Contribution - Poster Presentation (not in published proceedings)

Henry, J., Simpson, L., & Hamlin, R. (2014, January). Once only or a reconnaissance? Cruise line passengers’ intent to return to a destination. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany. Conference Contribution - Verbal presentation and other Conference outputs

Somerville, R., Henry, J., & Hamlin, R. (2014, January). Purchasing for giving: A study of cruise ship passenger motivation and behaviour in New Zealand. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany. Conference Contribution - Verbal presentation and other Conference outputs

Hamlin, R. (2013). 'Marketing earthquakes': Market evolution as a process of punctuated equilibrium. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2013). Measuring the impact of package graphic design on FMCG consumer choice: An experimental example. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008 Journal - Research Article

Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044 Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455 Journal - Research Article

Hamlin, R., & Lindsay, S. (2011). Retailer branding of consumer price promotions: An experimental study. In A. Patterson & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference (AM): Marketing Fields Forever. Liverpool, UK: Academy of Marketing. Retrieved from https://marketing.conference-services.net/programme.asp?conferenceID=2342 Conference Contribution - Published proceedings: Full paper

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/ Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., Henry, J., & Cuthbert, R. (2011). Acquiring market flexibility via niche portfolios: The Case of Fisher & Paykel whitegoods [Working Paper]. University of Otago. 15p. Retrieved from http://otago.ourarchive.ac.nz/handle/10523/122 Working Paper; Discussion Paper; Technical Report

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18. Journal - Research Article

Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007 Journal - Research Article

Hamlin, R. (2010). The eight faces of risk in entrepreneurial research. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2010). Why small samples can increase accuracy. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2009). Marketing faculty & Ph.D. supervision: A house divided? Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2009). Marketing Faculty & Ph.D. Supervision: A House Divided. Dunedin, New Zealand: University of Otago. 6p. Retrieved from http://hdl.handle.net/10523/2074 Working Paper; Discussion Paper; Technical Report

Cua, F. C., Garrett, T. C., & Hamlin, R. P. (2008). Selling enterprise systems globally: The paradox of the chicken and the egg. In B. Gray (Ed.), Proceedings of the 11th McGill International Entrepreneurship Conference. [CD-ROM], (pp. 161-192). Dunedin, New Zealand: School of Business, University of Otago. [Abstract] Conference Contribution - Published proceedings: Abstract

Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Dunedin City Council. Dunedin, New Zealand: University of Otago. 16p. Working Paper; Discussion Paper; Technical Report

Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Otago Regional Council. Dunedin, New Zealand: University of Otago. 23p. Working Paper; Discussion Paper; Technical Report

Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239. Journal - Research Article

Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571. Journal - Research Article

Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194. Journal - Research Article

Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546. Journal - Research Other

Hamlin, R. P. (2007). Teaching financial skills to marketers using financial offer models. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Henry, J. A. (2007). Calculating the economic impact of an international event 'Warbirds over Wanaka': A New Zealand case study. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042 Journal - Research Article

Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350. Journal - Research Article

Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4. Journal - Research Other

Hamlin, R. P. (2005). 'I have a problem!' Theoretical compromise, cohabition and the philosophical fault line in marketing research. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. Dublin, Ireland: Dublin Institute of Technology. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2005). Low involvement consumer decision models: The case for cue based decision making. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. (pp. 1-12). Dublin, Ireland: Dublin Institute of Technology. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn. Journal - Research Article

Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166. Journal - Research Article

Skeggs, B., & Hamlin, R. P. (2003). Are gold medals worth the effort? An experimental investigation of their value in wine marketing. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. (pp. 216-221). Adelaide: University of South Australia. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2001). The construction, use and teaching of financial models for new products. In C. Strong (Ed.), AM2001 A Marketing Odyssey - The Proceedings of the Academy of Marketing Annual Conference. CD ROM. UK: Cardiff University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2001). The issue of interaction in the Latin Square. The Academy of Marketing Conference. CD ROM. Norwich: Niche Publications. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052. Journal - Research Article

Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223. Journal - Research Article

Hamlin, R. P. (2000). The Latin Square: Still a technique worth considering. In C. Strong (Ed.), AM2000 - Bridging the Divide. CD ROM. UK: University of Derby. [Full Paper] Conference Contribution - Published proceedings: Full paper

Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148. Journal - Research Article

Hamlin, R. P. (1999). Low Involvement Decision Models: Can They Exist? Proceedings of the Australia New Zealand Academy of Marketing. Sydney, Australia: University of New South Wales. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Welsh, R. S. (1999). Attitude Profiles: Do They Mean Anything? Proceedings of the Australia New Zealand Marketing Academy Conference. Sydney, Australia: University of New South Wales. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70. Journal - Research Article

Duffy, M. F., Hamlin, R. P., & Holland, R. (1998). The impact of independent quality marks on wine bottles. In Proceedings of the Seventh World Business Congress. 3(7), (pp. 29-237). Santo Domingo, Dominican Republic. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., Buisson, D. H., & Welsh, R. S. (1998). Communicating with meat consumers - the key role of existing knowledge. In Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 872-884). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., Welsh, R. S., & Henry, J. A. (1998). Seven reasons why agricultural producers need off farm investment in marketing. Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 885-896). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97. Journal - Research Article

Hamlin, R. P. (1996). A method for developing research question sets to effectively support commercial decisions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (1996). Latin Square experiments: A new technique for detecting and examining the nature of interactions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Henry, J. A. (1996). How do parents choose a primary school in a free market? Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Henry, J. A. (1996). The consumer choice process in relation to the provision of secondary school education in a free market - a commercial perspective. Proceedings of the 10th Australian Marketing Educators' Conference. (pp. 388-399). Adelaide: Marketing Science Centre, University of South Aust. [Full Paper] Conference Contribution - Published proceedings: Full paper

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