Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.
He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas. He is also active in public good and environmental research in the food industry.
Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:
Any aspect of food marketing and consumer behaviour
Package/food waste reduction
Public good food and dietary marketing
Historical, political and military marketing/diplomacy
Rob also supervises MMart, MCom, DBA, and PhD students.
Office hours
Rob's Office Hours are:
Wednesday 2–3pm
Publications
Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331
Journal - Research Article
Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649
Journal - Research Other
Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964
Journal - Research Article
Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6
Journal - Research Article
Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590
Journal - Research Article
Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545
Journal - Research Article
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572
Journal - Research Article
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026
Journal - Research Article
Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906
Journal - Research Article
Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002
Journal - Research Article
Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253
Journal - Research Article
Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428
Journal - Research Article
Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands.
Conference Contribution - Verbal presentation and other Conference outputs
Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038
Journal - Research Article
Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105
Journal - Research Article
Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327
Journal - Research Article
Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489
Journal - Research Article
Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004
Journal - Research Article
Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1
Journal - Research Article
Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668
Journal - Research Article
Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997
Journal - Research Article
Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694
Journal - Research Article
Hamlin, R., Gin, M., Nyhof, F., & Bogue, J. (2015). Do focus groups represent an effective input to graphic design development? In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/
Conference Contribution - Published proceedings: Full paper
Hamlin, R., & McNeill, L. (2015). A field trial of the new Australasian health ‘star food rating system’ front of pack nutritional label system. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 94). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir
Conference Contribution - Published proceedings: Abstract
Simpson, E., & Hamlin, R. (2015). The impact of reductive and evaluative environmental label formats on sustainable consumer choice. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 213). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir
Conference Contribution - Published proceedings: Abstract
Fahy, J., & Hamlin, R. (2014). The high-performance heuristic: Developments in the psychology literature. In E. Bigné (Ed.), Proceedings of the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. (pp. 195). Brussels, Belgium: European Marketing Academy. [Abstract]
Conference Contribution - Published proceedings: Abstract
Hamlin, R. P., Gin, M., & Bogue, J. (2014, September). Can you use consumer focus groups to develop and test package design? Poster session presented at the 6th European Conference on Sensory and Consumer Research, Copenhagen, Denmark.
Conference Contribution - Poster Presentation (not in published proceedings)
Hamlin, R., & Fahy, J. (2014, June). Do functional attitude structures persist to the point of purchase. Poster session presented at the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions, Valencia, Spain.
Conference Contribution - Poster Presentation (not in published proceedings)
Henry, J., Simpson, L., & Hamlin, R. (2014, January). Once only or a reconnaissance? Cruise line passengers’ intent to return to a destination. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany.
Conference Contribution - Verbal presentation and other Conference outputs
Somerville, R., Henry, J., & Hamlin, R. (2014, January). Purchasing for giving: A study of cruise ship passenger motivation and behaviour in New Zealand. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany.
Conference Contribution - Verbal presentation and other Conference outputs
Hamlin, R. (2013). 'Marketing earthquakes': Market evolution as a process of punctuated equilibrium. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2013). Measuring the impact of package graphic design on FMCG consumer choice: An experimental example. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008
Journal - Research Article
Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044
Journal - Research Article
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455
Journal - Research Article
Hamlin, R., & Lindsay, S. (2011). Retailer branding of consumer price promotions: An experimental study. In A. Patterson & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference (AM): Marketing Fields Forever. Liverpool, UK: Academy of Marketing. Retrieved from https://marketing.conference-services.net/programme.asp?conferenceID=2342
Conference Contribution - Published proceedings: Full paper
Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., Henry, J., & Cuthbert, R. (2011). Acquiring market flexibility via niche portfolios: The Case of Fisher & Paykel whitegoods [Working Paper]. University of Otago. 15p. Retrieved from http://otago.ourarchive.ac.nz/handle/10523/122
Working Paper; Discussion Paper; Technical Report
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.
Journal - Research Article
Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007
Journal - Research Article
Hamlin, R. (2010). The eight faces of risk in entrepreneurial research. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2010). Why small samples can increase accuracy. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2009). Marketing faculty & Ph.D. supervision: A house divided? Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2009). Marketing Faculty & Ph.D. Supervision: A House Divided. Dunedin, New Zealand: University of Otago. 6p. Retrieved from http://hdl.handle.net/10523/2074
Working Paper; Discussion Paper; Technical Report
Cua, F. C., Garrett, T. C., & Hamlin, R. P. (2008). Selling enterprise systems globally: The paradox of the chicken and the egg. In B. Gray (Ed.), Proceedings of the 11th McGill International Entrepreneurship Conference. [CD-ROM], (pp. 161-192). Dunedin, New Zealand: School of Business, University of Otago. [Abstract]
Conference Contribution - Published proceedings: Abstract
Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Dunedin City Council. Dunedin, New Zealand: University of Otago. 16p.
Working Paper; Discussion Paper; Technical Report
Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Otago Regional Council. Dunedin, New Zealand: University of Otago. 23p.
Working Paper; Discussion Paper; Technical Report
Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239.
Journal - Research Article
Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571.
Journal - Research Article
Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194.
Journal - Research Article
Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546.
Journal - Research Other
Hamlin, R. P. (2007). Teaching financial skills to marketers using financial offer models. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Henry, J. A. (2007). Calculating the economic impact of an international event 'Warbirds over Wanaka': A New Zealand case study. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042
Journal - Research Article
Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350.
Journal - Research Article
Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4.
Journal - Research Other
Hamlin, R. P. (2005). 'I have a problem!' Theoretical compromise, cohabition and the philosophical fault line in marketing research. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. Dublin, Ireland: Dublin Institute of Technology. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P. (2005). Low involvement consumer decision models: The case for cue based decision making. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. (pp. 1-12). Dublin, Ireland: Dublin Institute of Technology. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn.
Journal - Research Article
Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166.
Journal - Research Article
Skeggs, B., & Hamlin, R. P. (2003). Are gold medals worth the effort? An experimental investigation of their value in wine marketing. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. (pp. 216-221). Adelaide: University of South Australia. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P. (2001). The construction, use and teaching of financial models for new products. In C. Strong (Ed.), AM2001 A Marketing Odyssey - The Proceedings of the Academy of Marketing Annual Conference. CD ROM. UK: Cardiff University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P. (2001). The issue of interaction in the Latin Square. The Academy of Marketing Conference. CD ROM. Norwich: Niche Publications. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052.
Journal - Research Article
Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223.
Journal - Research Article
Hamlin, R. P. (2000). The Latin Square: Still a technique worth considering. In C. Strong (Ed.), AM2000 - Bridging the Divide. CD ROM. UK: University of Derby. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148.
Journal - Research Article
Hamlin, R. P. (1999). Low Involvement Decision Models: Can They Exist? Proceedings of the Australia New Zealand Academy of Marketing. Sydney, Australia: University of New South Wales. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Welsh, R. S. (1999). Attitude Profiles: Do They Mean Anything? Proceedings of the Australia New Zealand Marketing Academy Conference. Sydney, Australia: University of New South Wales. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70.
Journal - Research Article
Duffy, M. F., Hamlin, R. P., & Holland, R. (1998). The impact of independent quality marks on wine bottles. In Proceedings of the Seventh World Business Congress.3(7), (pp. 29-237). Santo Domingo, Dominican Republic. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., Buisson, D. H., & Welsh, R. S. (1998). Communicating with meat consumers - the key role of existing knowledge. In Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 872-884). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., Welsh, R. S., & Henry, J. A. (1998). Seven reasons why agricultural producers need off farm investment in marketing. Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 885-896). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97.
Journal - Research Article
Hamlin, R. P. (1996). A method for developing research question sets to effectively support commercial decisions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P. (1996). Latin Square experiments: A new technique for detecting and examining the nature of interactions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Henry, J. A. (1996). How do parents choose a primary school in a free market? Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R. P., & Henry, J. A. (1996). The consumer choice process in relation to the provision of secondary school education in a free market - a commercial perspective. Proceedings of the 10th Australian Marketing Educators' Conference. (pp. 388-399). Adelaide: Marketing Science Centre, University of South Aust. [Full Paper]
Conference Contribution - Published proceedings: Full paper