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Robert Hamlin 2022 imageMA (Oxon), MBA (Indiana), PhD (Otago)

Senior Lecturer

Room 4.20 Otago Business School
Tel +64 3 479 8161

Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.

He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas. He is also active in public good and environmental research in the food industry.

Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:

  • Any aspect of food marketing and consumer behaviour
  • Package/food waste reduction
  • Public good food and dietary marketing
  • Historical, political and military marketing/diplomacy

Teaching responsibilities

Rob's teaching responsibilities include:

Rob also supervises MMart, MCom, DBA, and PhD students.

Office hours

Rob's Office Hours are:

Wednesday 2–3pm


Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331

Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6

Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from

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