Dr Robert Hamlin, Our people, Department of Marketing

Robert Hamlin 2022 image MA (Oxon), MBA (Indiana), PhD (Otago)

Senior Lecturer

Room 4.20 Otago Business School
Tel +64 3 479 8161
Email rob.hamlin@otago.ac.nz

Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.

He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas. He is also active in public good and environmental research in the food industry.

Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:

Any aspect of food marketing and consumer behaviour
Package/food waste reduction
Public good food and dietary marketing
Historical, political and military marketing/diplomacy

Teaching responsibilities

Rob's teaching responsibilities include:

AGRI 101 Agricultural Innovation
ENTR 412 Feasibility Study
FOSC 112 Introduction to Food Marketing
HUNT 244 Foodservice Environments
MART 211 Products to Market
MART 463 Graduate Food Marketing

Rob also supervises MMart, MCom, DBA, and PhD students.

Office hours

Wednesdays 3:00pm-4:00pm

Publications

Junaedi, I., McNeill, L. S., & Hamlin, R. P. (2024). Developing food consumer attitudes towards ionizing radiation and genetic modification. Nutrients, 16, 3427. doi: 10.3390/nu16203427 Journal - Research Article

Van Hau, P., Thyne, M., Robertson, K., & Hamlin, R. (2023). Consumers' purchase behaviour with regard to single-use packaging: A system change approach informing public policy. Proceedings of the Graduate Research Student Symposium. (pp. 14). Retrieved from https://www.otago.ac.nz/graduate-research Conference Contribution - Published proceedings: Abstract

Hamlin, R. (2023). The hole in our entrepreneurial CB literature. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 306). [Abstract] Conference Contribution - Published proceedings: Abstract

Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331 Journal - Research Article

Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649 Journal - Research Other

2024

Journal - Research Article

Junaedi, I., McNeill, L. S., & Hamlin, R. P. (2024). Developing food consumer attitudes towards ionizing radiation and genetic modification. Nutrients, 16, 3427. doi: 10.3390/nu16203427

2023

Journal - Research Article

Conference Contribution - Published proceedings: Abstract

2022

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6

Journal - Research Other

Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from https://theconversation.com/turning-supermarkets-into-public-utilities-could-be-the-solution-to-new-zealands-grocery-problem-179192

Hamlin, R. (2022). No silver lining for climate change: Pain at the petrol pump will do little to get us out of our cars. The Conversation. Retrieved from https://theconversation.com/no-silver-lining-for-climate-change-pain-at-the-petrol-pump-will-do-little-to-get-us-out-of-our-cars-179190

2020

Journal - Research Article

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590

Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572

2018

Journal - Research Article

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

Conference Contribution - Published proceedings: Full paper

Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper]

2017

Journal - Research Article

Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428

Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002

Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253

Conference Contribution - Verbal presentation and other Conference outputs

Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands.

2016

Journal - Research Article

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038

Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105

Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489

2015

Journal - Research Article

Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997

Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004

Conference Contribution - Published proceedings: Full paper

Hamlin, R., Gin, M., Nyhof, F., & Bogue, J. (2015). Do focus groups represent an effective input to graphic design development? In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/

Conference Contribution - Published proceedings: Abstract

Simpson, E., & Hamlin, R. (2015). The impact of reductive and evaluative environmental label formats on sustainable consumer choice. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 213). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir

Hamlin, R., & McNeill, L. (2015). A field trial of the new Australasian health ‘star food rating system’ front of pack nutritional label system. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 94). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir

2014

Journal - Professional & Other Non-Research Articles

Hamlin, R. (2014). Black half-hour for British navy. Otago Daily Times, 6 December.

Conference Contribution - Published proceedings: Abstract

Fahy, J., & Hamlin, R. (2014). The high-performance heuristic: Developments in the psychology literature. In E. Bigné (Ed.), Proceedings of the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions. (pp. 195). Brussels, Belgium: European Marketing Academy. [Abstract]

Conference Contribution - Poster Presentation (not in published proceedings)

Hamlin, R., & Fahy, J. (2014, June). Do functional attitude structures persist to the point of purchase. Poster session presented at the 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions, Valencia, Spain.

Hamlin, R. P., Gin, M., & Bogue, J. (2014, September). Can you use consumer focus groups to develop and test package design? Poster session presented at the 6th European Conference on Sensory and Consumer Research, Copenhagen, Denmark.

Conference Contribution - Verbal presentation and other Conference outputs

Henry, J., Simpson, L., & Hamlin, R. (2014, January). Once only or a reconnaissance? Cruise line passengers’ intent to return to a destination. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany.

Somerville, R., Henry, J., & Hamlin, R. (2014, January). Purchasing for giving: A study of cruise ship passenger motivation and behaviour in New Zealand. Verbal presentation at the International Cruise Conference (ICC5), Bremerhaven, Germany.

2013

Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2013). 'Marketing earthquakes': Market evolution as a process of punctuated equilibrium. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html

Hamlin, R. (2013). Measuring the impact of package graphic design on FMCG consumer choice: An experimental example. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html

2012

Journal - Research Article

Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044

Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008

2011

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455

Conference Contribution - Published proceedings: Full paper

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/

Hamlin, R., & Lindsay, S. (2011). Retailer branding of consumer price promotions: An experimental study. In A. Patterson & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference (AM): Marketing Fields Forever. Liverpool, UK: Academy of Marketing. Retrieved from https://marketing.conference-services.net/programme.asp?conferenceID=2342

Working Paper; Discussion Paper; Technical Report

Hamlin, R. P., Henry, J., & Cuthbert, R. (2011). Acquiring market flexibility via niche portfolios: The Case of Fisher & Paykel whitegoods [Working Paper]. University of Otago. 15p. Retrieved from http://otago.ourarchive.ac.nz/handle/10523/122

2010

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.

Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007

Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2010). The eight faces of risk in entrepreneurial research. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html

Hamlin, R. (2010). Why small samples can increase accuracy. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html

2009

Conference Contribution - Published proceedings: Full paper

Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Hamlin, R. (2009). Marketing faculty & Ph.D. supervision: A house divided? Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]

Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]

Working Paper; Discussion Paper; Technical Report

Hamlin, R. (2009). Marketing Faculty & Ph.D. Supervision: A House Divided. Dunedin, New Zealand: University of Otago. 6p. Retrieved from http://hdl.handle.net/10523/2074

Other Research Output

Hamlin, R. (2009, November). Ph.D supervision as a house divided: Implications for policy. University of Otago Department of Marketing Seminar Series, Dunedin, New Zealand. [Department Seminar].

2008

Edited Book - Research

Chimhundu, R., & Hamlin, R. P. (Eds.). (2008). The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrücken, Germany: VDM Verlag, 140p.

Conference Contribution - Published proceedings: Abstract

Cua, F. C., Garrett, T. C., & Hamlin, R. P. (2008). Selling enterprise systems globally: The paradox of the chicken and the egg. In B. Gray (Ed.), Proceedings of the 11th McGill International Entrepreneurship Conference. [CD-ROM], (pp. 161-192). Dunedin, New Zealand: School of Business, University of Otago. [Abstract]

Working Paper; Discussion Paper; Technical Report

Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Otago Regional Council. Dunedin, New Zealand: University of Otago. 23p.

Hamlin, R. P. (2008). The potential for councillors to incur personal joint and several liability for public funds unlawfully expended, and unlawfully not collected, as a consequence of adopting the stadium proposal. Dunedin City Council. Dunedin, New Zealand: University of Otago. 16p.

2007

Journal - Research Article

Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194.

Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571.

Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239.

Journal - Research Other

Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546.

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P., & Henry, J. A. (2007). Calculating the economic impact of an international event 'Warbirds over Wanaka': A New Zealand case study. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper]

Hamlin, R. P. (2007). Teaching financial skills to marketers using financial offer models. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper]

2006

Journal - Research Article

Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042

2005

Journal - Research Article

Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350.

Journal - Research Other

Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4.

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2005). Low involvement consumer decision models: The case for cue based decision making. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. (pp. 1-12). Dublin, Ireland: Dublin Institute of Technology. [Full Paper]

Hamlin, R. P. (2005). 'I have a problem!' Theoretical compromise, cohabition and the philosophical fault line in marketing research. Proceedings of the Academy of Marketing incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference. Dublin, Ireland: Dublin Institute of Technology. [Full Paper]

Other - Edited Journal

Lawson, R., Gabbott, M., & Hamlin, R. (Eds.). (2005). Journal of Customer Behaviour: Current trends in Asia and Australasian marketing [Special issue], 4(1). [Journal Editors].

2004

Journal - Research Article

Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn.

2003

Journal - Research Article

Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166.

Conference Contribution - Published proceedings: Full paper

Skeggs, B., & Hamlin, R. P. (2003). Are gold medals worth the effort? An experimental investigation of their value in wine marketing. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. (pp. 216-221). Adelaide: University of South Australia. [Full Paper]

2001

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2001). The issue of interaction in the Latin Square. The Academy of Marketing Conference. CD ROM. Norwich: Niche Publications. [Full Paper]

Hamlin, R. P. (2001). The construction, use and teaching of financial models for new products. In C. Strong (Ed.), AM2001 A Marketing Odyssey - The Proceedings of the Academy of Marketing Annual Conference. CD ROM. UK: Cardiff University. [Full Paper]

2000

Journal - Research Article

Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223.

Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052.

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (2000). The Latin Square: Still a technique worth considering. In C. Strong (Ed.), AM2000 - Bridging the Divide. CD ROM. UK: University of Derby. [Full Paper]

1999

Journal - Research Article

Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148.

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (1999). Low Involvement Decision Models: Can They Exist? Proceedings of the Australia New Zealand Academy of Marketing. Sydney, Australia: University of New South Wales. [Full Paper]

Hamlin, R. P., & Welsh, R. S. (1999). Attitude Profiles: Do They Mean Anything? Proceedings of the Australia New Zealand Marketing Academy Conference. Sydney, Australia: University of New South Wales. [Full Paper]

1998

Journal - Research Article

Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70.

Conference Contribution - Published proceedings: Full paper

Duffy, M. F., Hamlin, R. P., & Holland, R. (1998). The impact of independent quality marks on wine bottles. In Proceedings of the Seventh World Business Congress. 3(7), (pp. 29-237). Santo Domingo, Dominican Republic. [Full Paper]

Hamlin, R. P., Buisson, D. H., & Welsh, R. S. (1998). Communicating with meat consumers - the key role of existing knowledge. In Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 872-884). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]

Hamlin, R. P., Welsh, R. S., & Henry, J. A. (1998). Seven reasons why agricultural producers need off farm investment in marketing. Proceedings of the Australia and New Zealand Academy of Marketing. (pp. 885-896). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

1997

Journal - Research Article

Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97.

1996

Conference Contribution - Published proceedings: Full paper

Hamlin, R. P. (1996). A method for developing research question sets to effectively support commercial decisions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]

Hamlin, R. P. (1996). Latin Square experiments: A new technique for detecting and examining the nature of interactions. Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]

Hamlin, R. P., & Henry, J. A. (1996). The consumer choice process in relation to the provision of secondary school education in a free market - a commercial perspective. Proceedings of the 10th Australian Marketing Educators' Conference. (pp. 388-399). Adelaide: Marketing Science Centre, University of South Aust. [Full Paper]

Hamlin, R. P., & Henry, J. A. (1996). How do parents choose a primary school in a free market? Proceedings of the Marketing Education Group 1996 Annual Conference. Glasgow: Strathclyde University. [Full Paper]