Professor Lisa McNeill , Our people, Department of Marketing, University of Otago, New Zealand

BA, BCom(Hons), PhD (Otago)

Room Otago Business School 4.37
Tel +64 3 479 5758
Email lisa.mcneill@otago.ac.nz

Lisa McNeill Profile Professor Lisa McNeill teaches primarily in the areas of innovation and new product development, and postgraduate research methods. Lisa’s research focuses on consumer behaviour and consumption, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry, and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of nutritional labelling on food products, sustainable packaging alternatives in supermarkets, and consumer acceptance of clean meat products. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level.

Lisa is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

Teaching responsibilities

Lisa’s teaching responsibilities include:

MART 306 Market-Led Innovation
MART 460 Research Methods

Office hours

Thursday 9:00am to 10:00am

^ Top of page

Publications

Karami, M., Wooliscroft, B., & McNeill, L. (2023). Effectual networking capability and SME performance in international B2B markets. Journal of Business & Industrial Marketing. Advance online publication. doi: 10.1108/JBIM-01-2022-0020

Degenstein, L. M., McQueen, R. H., Krogman, N. T., & McNeill, L. S. (2023). Integrating product stewardship into the clothing and textile industry: Perspectives of New Zealand stakeholders. Sustainability, 15, 4250. doi: 10.3390/su15054250

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

McQueen, R. H., McNeill, L. S., Huang, Q., & Potdar, B. (2022). Unpicking the gender gap: Examining socio-demographic factors and repair resources in clothing repair practice. Recycling, 7, 53. doi: 10.3390/recycling7040053

McQueen, R. H., McNeill, L. S., Kozlowski, A., & Jain, A. (2022). Frugality, style longevity and garment repair: Environmental attitudes and consumption behaviour amongst young Canadian fashion consumers. International Journal of Fashion Design, Technology & Education. Advance online publication. doi: 10.1080/17543266.2022.2072958

McNeill, L. (Ed.). (2020). Transitioning to responsible consumption and production. Basel, Switzerland: MDPI Books, 205p. doi: 10.3390/books978-3-03897-873-2

Edited Book - Research

McNeill, L. (2020). Preface to transitioning to responsible consumption and production. In L. McNeill (Ed.), Transitioning to responsible consumption and production. (pp. 1-5). Basel, Switzerland: MDPI Books. doi: 10.3390/books978-3-03897-873-2-1

Chapter in Book - Research

McNeill, L. S. (2010). Sales promotion techniques in New Zealand. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 197-210). Wellington, New Zealand: Asia Business Research Corporation.

Chapter in Book - Research

McNeill, L. S. (2010). Sales promotion techniques in Singapore. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 245-254). Wellington, New Zealand: Asia Business Research Corporation.

Chapter in Book - Research

Fam, K.-S., Simpson, L., Tian, Z., & Jozsa, L. (2006). Promotional decisions and IMC use in small businesses: A comparison of successful and unsuccessful firms. In N. O. Ndubisi (Ed.), Small & medium enterprises (SMEs). (pp. 279-296). Selangor, Malaysia: Prentice Hall.

Chapter in Book - Research

Journal - Research Article

Fam, K.-S., Richard, J. E., McNeill, L. S., Waller, D. S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity. Asia Pacific Journal of Marketing & Logistics, 34(9), 1827-1848. doi: 10.1108/apjml-04-2021-0249

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

Journal - Research Article

Karami, M., Chandra, Y., Wooliscroft, B., & McNeill, L. (2022). Effectual control and small firms' international performance: The mediating role of partnership and gaining new knowledge. International Journal of Entrepreneurial Behaviour & Research, 28(4), 829-852. doi: 10.1108/IJEBR-02-2021-0097

Journal - Research Article

Gray, L., McNeill, L., Yi, W., Zvonareva, A., Brunton, P., & Mei, L. (2021). The "business" of dentistry: Consumers' (patients') criteria in the selection and evaluation of dental services. PLoS ONE, 16(8), e0253517. doi: 10.1371/journal.pone.0253517

Journal - Research Article

Gyde, C., & McNeill, L. S. (2021). Fashion rental: Smart business or ethical folly? Sustainability, 13, 8888. doi: 10.3390/su13168888

Journal - Research Article

Ah Fook, L., & McNeill, L. (2020). Click to buy: The impact of retail credit on over-consumption in the online environment. Sustainability, 12(18), 1-15. doi: 10.3390/su12187322

Journal - Research Article

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590

Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2020). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics, 55, 777-811. doi: 10.1007/s11187-019-00183-4

Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572

Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026

Journal - Research Article

Potdar, B., Garry, T., McNeill, L., Gnoth, J., Pandey, R., Mansi, M., & Guthrie, J. (2020). Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing & Consumer Services, 54, 102017. doi: 10.1016/j.jretconser.2019.102017

Journal - Research Article

McNeill, L. S. (2019). An alternative approach to sustainable new fashion consumption: Shopping in the retail ‘waste’ economy. Journal of Textile Science & Fashion Technology, 3(5), JTSFT.MS.ID.000575. doi: 10.33552/JTSFT.2019.03.000575

Journal - Research Article

McNeill, L. S., & Snowdon, J. (2019). Slow fashion: Balancing the conscious retail model within the fashion marketplace. Australasian Marketing Journal, 27, 215-223. doi: 10.1016/j.ausmj.2019.07.005

Journal - Research Article

McNeill, L., & Venter, B. (2019). Identity, self-concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43, 368-378. doi: 10.1111/ijcs.12516

Journal - Research Article

Billows, G., & McNeill, L. (2018). Consumer attitude and behavioral intention toward collaborative consumption of shared services. Sustainability, 10(12), 4468. doi: 10.3390/su10124468

Journal - Research Article

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

Journal - Research Article

McNeill, L. S. (2018). Fashion and women’s self-concept: A typology for self-fashioning using clothing. Journal of Fashion Marketing & Management, 22(1), 82-98. doi: 10.1108/JFMM-09-2016-0077

Journal - Research Article

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

Journal - Research Article

McNeill, L., & Hale, O. (2016). Who shops at local farmers' markets? Committed loyals, experiencers and produce-orientated consumers. Australasian Marketing Journal, 24(2), 135-140. doi: 10.1016/j.ausmj.2016.01.003

Journal - Research Article

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Journal - Research Article

McNeill, L., & McKay, J. (2016). Fashioning masculinity among young New Zealand men: Young men, shopping for clothes and social identity. Young Consumers, 17(2), 143-154. doi: 10.1108/YC-09-2015-00558

Journal - Research Article

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997

Journal - Research Article

McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222. doi: 10.1111/ijcs.12169

Journal - Research Article

McNeill, L. S. (2014). The place of debt in establishing identity and self-worth in transitional life phases: Young home leavers and credit. International Journal of Consumer Studies, 38(1), 69-74. doi: 10.1111/ijcs.12065

Journal - Research Article

McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal, 22(2), 136-143. doi: 10.1016/j.ausmj.2014.04.001

Journal - Research Article

McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promotion: The impact of culture on consumer satisfaction. International Review of Retail, Distribution & Consumer Research, 24(2), 166-185. doi: 10.1080/09593969.2013.830637

Journal - Research Article

McNeill, L., & Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour, 13(6), 403-410. doi: 10.1002/cb.1489

Journal - Research Article

McNeill, L. (2013). Sales promotion in Asia: Successful strategies for Singapore and Malaysia. Asia Pacific Journal of Marketing & Logistics, 25(1), 48-69. doi: 10.1108/13555851311290939

Journal - Research Article

McNeill, L. S., & Turner, L. (2013). Parental financial role modelling and fiscal behaviour of young home leavers. Young Consumers, 14(2), 122-138. doi: 10.1108/17473611311325537

Journal - Research Article

McNeill, L. S. (2012). Sales promotion in the supermarket industry: A four country case comparison. International Review of Retail, Distribution & Consumer Research, 22(3), 243-260. doi: 10.1080/09593969.2012.682599

Journal - Research Article

Robertson, K., McNeill, L., Green, J., & Roberts, C. (2012). Illegal downloading, ethical concern, and illegal behavior. Journal of Business Ethics, 108(2), 215-227. doi: 10.1007/s10551-011-1079-3

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455

Journal - Research Article

McNeill, L. S., & Douglas, K. (2011). Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand. Journal of Retailing & Consumer Services, 18, 448-454. doi: 10.1016/j.jretconser.2011.06.009

Journal - Research Article

McNeill, L., & Wyeth, E. (2011). The private label grocery choice: Consumer drivers to purchase. International Review of Retail, Distribution & Consumer Research, 21(1), 95-109. doi: 10.1080/09593969.2011.537822

Journal - Research Article

Twomey, K. L., Knight, J. G., & McNeill, L. S. (2011). Damage control: Limiting the fall-out from deceptive advertising. Journal of Advertising Research, 51(2), 394-403. doi: 10.2501/jar-51-2-394-403

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.

Journal - Research Article

Leslie, T. W. K., & McNeill, L. S. (2010). Towards a conceptual model for franchise perceptual equity. Journal of Brand Management, 18(1), 21-33. doi: 10.1057/bm.2010.17

Journal - Research Article

Grayson, R. A. S., & McNeill, L. S. (2009). Using atmospheric elements in service retailing: Understanding the bar environment. Journal of Services Marketing, 23(7), 517-527. doi: 10.1108/08876040910995301

Journal - Research Article

Little, J., & McNeill, L. S. (2008). Understanding airline travel information search: How do consumers select between alternatives? International Journal of Excellence in Tourism, Hospitality & Catering, 2(1). Retrieved from http://journals.hbmeu.ae/Pages/Issues.aspx?JID=2&IID=9

Journal - Research Article

Penman, S., & McNeill, L. S. (2008). Spending their way to adulthood: Consumption outside the nest. Young Consumers, 9(3), 155-169. doi: 10.1108/17473610810901598

Journal - Research Article

More publications...