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Dr John Williams, Director of the Bachelor of Entrepreneurship

BCom, PGDipCom, MCom, DipGrad (Statistics), PhD

Otago Business School 4.12
Tel +64 3 479 5040
Email john.williams@otago.ac.nz
Bachelor of Entrepreneurship

John has been a staff member at the Department since 1996. Prior to that he was a student of Marketing at Otago since 1984.

John W Low ResHis research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and 'social' marketing; and information technology and its impact on business and society. His PhD thesis was about a new statistical technique that combines cluster analysis with structural equation modelling, and he continues to collaborate internationally in this field.

In early 2009, John investigated public opinion regarding the proposed Awatea Street Stadium in Dunedin. In an effort to contribute to gauging public opinion John’s research surveyed parties from all positions in the spectrum of support (pro, anti and disinterested) for the proposal in the planning of a survey of public opinion.

Teaching responsibilities

John’s teaching responsibilities are:

Office hours

John’s office hours are:

Tuesday and Thursday, 11:00am to 11:50am

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Publications

Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. (2020). Does home-to-school distance matter? Parental perceptions of walking and cycling to high school in Dunedin, New Zealand. Proceedings of the International Society of Behavioral Nutrition & Physical Activity (ISBNPA) XChange. (pp. 499). International Society of Behavioral Nutrition and Physical Activity. Retrieved from https://venuewest.eventsair.com/isbnpa-xchange-initiative

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, 120334. doi: 10.1016/j.jclepro.2020.120334

Williams, J. R. (2019). Automatic machine learning: Are we redundant? In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 838-841). Retrieved from https://confer.nz/anzmac2019

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2013). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. In K. Gouliamos, A. Theocharous & B. Newman (Eds.), Political marketing: Strategic campaign culture. (pp. 114-131). New York, NY: Routledge.

Chapter in Book - Research

Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.

Journal - Research Article

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, 120334. doi: 10.1016/j.jclepro.2020.120334

Journal - Research Article

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013

Journal - Research Article

Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007

Journal - Research Article

Frater, J., Williams, J., Hopkins, D., Flaherty, C., Moore, A., Kingham, S., … Mandic, S. (2017). A tale of two New Zealand cities: Cycling to school among adolescents in Christchurch and Dunedin. Transportation Research Part F, 49, 205-214. doi: 10.1016/j.trf.2017.06.018

Journal - Research Article

Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2017). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Journal of Transport & Health, 4, 294-304. doi: 10.1016/j.jth.2016.10.007

Journal - Research Article

Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196

Journal - Research Article

Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303

Journal - Research Article

Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi: 10.1016/j.enpol.2015.02.009

Journal - Research Article

Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Flaherty, C., Moore, A., Middlemiss, M., Williams, J., & Skidmore, P. (2015). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Journal of Science & Medicine in Sport, 18(4), 432-437. doi: 10.1016/j.jsams.2014.06.012

Journal - Research Article

Mandic, S., Mountfort, A., Hopkins, D., Flaherty, C., Williams, J., Brook, E., … Moore, A. (2015). Built Environment and Active Transport to School (BEATS) Study: Multidisciplinary and multi-sector collaboration for physical activity promotion [El estudio Entorno construido y desplazamiento activo a la escuela (BEATS): Colaboración multidisciplinaria y multisectorial para la promoción de la actividad fisica]. Retos, 28, 197-202.

Journal - Research Article

Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., Lawson, R., McCarthy, A., … Scott, M., Thorsnes, P., Walton, S., Williams, J., & Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research & Social Science, 7, 117-123. doi: 10.1016/j.erss.2015.03.005

Journal - Research Article

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Journal - Research Article

Thorsnes, P., Williams, J., & Lawson, R. (2012). Consumer responses to time varying prices for electricity. Energy Policy, 49, 552-561. doi: 10.1016/j.enpol.2012.06.062

Journal - Research Article

Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745

Journal - Research Article

Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of trust in sources of health information. New Zealand Medical Journal, 124(1328). Retrieved from http://journal.nzma.org.nz/journal/124-1328/4508/content.pdf

Journal - Research Article

Williams, J., & Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102, 439-454. doi: 10.1007/s10551-011-0823-z

Journal - Research Article

McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63, 1018-1024. doi: 10.1016/j.jbusres.2009.02.025

Journal - Research Article

Ballantyne, D., & Williams, J. (2008). Business to business relationships: The paradox of network constraints? Australasian Marketing Journal, 16(1), 95-107. doi: 10.1016/S1441-3582(08)70008-9

Journal - Research Article

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Journal - Research Article

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Journal - Research Article

Alexander, W. R. J., & Williams, J. R. (2001). A critique of "Maori socio-economic disparity". New Zealand Population Review, 27(1 & 2), 26-34.

Journal - Research Article

Williams, J. R., & Lawson, R. (2001). Community issues and resident opinions of tourism. Annals of Tourism Research, 28(2), 269-290.

Journal - Research Article

Lawson, R., Williams, J. R., Young, T., & Cossens, J. J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.

Journal - Research Article

Williams, J. (2012). Comparing electronic and paper surveys. Australian & New Zealand Journal of Public Health, 36(1), 12-14. doi: 10.1111/j.1753-6405.2012.00824.x

Journal - Research Other

Ballantyne, D., Williams, J., & Aitken, R. (2011). Introduction to service-dominant logic: From propositions to practice. Industrial Marketing Management, 40(2), 179-180. doi: 10.1016/j.indmarman.2010.06.025

Journal - Research Other

Osborne, P., Williams, J., & Gao, H. (2008). Special section on relationships, interactions and networks [Editorial]. Australasian Marketing Journal, 16(1), 62-63.

Journal - Research Other

Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (2006). Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum. Marketing Theory, 6(3), 275-280.

Journal - Research Other

Lawson, R. W., Merrett, T., & Williams, J. R. (1996). The Social Impacts of Tourism: A Review of the Literature with Special Emphasis on New Zealand. Wellington: Tourism Policy Groups, Ministry of Commerce.

Major Reviews - prior to 2003

Williams, J. R. (2019). Automatic machine learning: Are we redundant? In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 838-841). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Full paper

Williams, J. R. (2019). The causal modelling revolution: An outline. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 830-833). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Full paper

Aitken, R., Watkins, L., & Williams, J. (2017). The role of information in encouraging sustainable consumption. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 662-665). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Ethical issues for IoT enterprises. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 182-190). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Modern data analysis: Some principles and paradigms. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 592-598). Melbourne, Australia: RMIT University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Regression modelling strategies: Stepwise, Gold Standard, Other? In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 607-613). Melbourne, Australia: RMIT University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2016). Misunderstanding Fishbein & Ajzen. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 205-211). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J., McCole, P., & McLoughlin, D. (2016). Marketing analytics and firm performance. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 685-692). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2015). Whither PLS: Should calls for abandonment be taken seriously? In A. Sinha, J. Cadeaux & T. Bucic (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Innovation and Growth Strategies in Marketing. (pp. 362-368). ANZMAC. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2014). Some pitfalls of statistical analysis and the progress of knowledge accumulation in marketing. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 742-748). ANZMAC. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2013). Clustering household electricity use profiles. Proceedings of the Workshop on Machine Learning for Sensory Data Analysis (MLSDA). (pp. 19-26). New York: ACM. doi: 10.1145/2542652.2542656

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2012). The nature of fuel poverty in New Zealand. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2012). Understanding energy cultures. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Conference Contribution - Published proceedings: Full paper

Ballantyne, D., & Williams, J. (2008). What is meant by 'relationship' in a B2B context: The opportunities, constraints, and paradoxes. 16th International Colloquium in Relationship Marketing. [CD-ROM] Swansea, Wales: School of Business and Economics, Swansea University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J., & Aitken, R. (2008). Marketing ethics and the service-dominant logic of marketing. In D. Ballantyne, R. Aitken, J. Williams & S. Biggemann (Eds.), Proceedings of Otago Forum 2. (pp. 238-267). Dunedin, New Zealand: School of Business, University of Otago. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/Final%20forum%20papers/Otago%20Forum%20Paper%2014_Williams.pdf

Conference Contribution - Published proceedings: Full paper

Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivation to exercise. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

Conference Contribution - Published proceedings: Full paper

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2006). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. Proceedings of the 3rd International Political Marketing Conference. (pp. 1-18). [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2006). Consumer trust in sources for health information. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Osborne, P., & Williams, J. (2006). The implications of a Service Dominant Logic for the role of marketing in society. In M. Layton, R. Layton & B. Wooliscroft (Eds.), Proceedings of the Macromarketing Seminar. (pp. 589-622). University of Otago: Marketing Department. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2006). Positivism in marketing research: What is it, and is it bad? In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Conference Contribution - Published proceedings: Full paper

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