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Dr John Williams, Senior Lecturer

BCom, PGDipCom, MCom, DipGrad (Statistics), PhD

Otago Business School 4.12
Tel +64 3 479 5040
Email john.williams@otago.ac.nz

John has been a staff member at the Department since 1996. Prior to that he was a student of Marketing at Otago since 1984.

John W Low ResHis research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and 'social' marketing; and information technology and its impact on business and society. His PhD thesis was about a new statistical technique that combines cluster analysis with structural equation modelling, and he continues to collaborate internationally in this field.

In early 2009, John investigated public opinion regarding the proposed Awatea Street Stadium in Dunedin. In an effort to contribute to gauging public opinion John’s research surveyed parties from all positions in the spectrum of support (pro, anti and disinterested) for the proposal in the planning of a survey of public opinion.

Teaching responsibilities

John’s teaching responsibilities are:

Office Hours

John’s Office Hours are:

Wednesdays: 2:00pm to 2:50pm
Thursdays: 2:00pm to 2:50pm

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Publications

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production. Advance online publication. doi: 10.1016/j.jclepro.2020.120334

Nicholls, B., Begg, A., Williams, J., Hayden, L., & Stutchbury, S. (2018, August). The changing face of advertising and effect it's having on business, particularly media. Panel discussion at the University of Otago Winter Symposium Series, Auckland, New Zealand.

Frater, J., Williams, J., Hopkins, D., Flaherty, C., Moore, A., Kingham, S., … Mandic, S. (2017). A tale of two New Zealand cities: Cycling to school among adolescents in Christchurch and Dunedin. Transportation Research Part F, 49, 205-214. doi: 10.1016/j.trf.2017.06.018

Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2017). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Journal of Transport & Health, 4, 294-304. doi: 10.1016/j.jth.2016.10.007

Chapter in Book - Research

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2013). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. In K. Gouliamos, A. Theocharous & B. Newman (Eds.), Political marketing: Strategic campaign culture. (pp. 114-131). New York, NY: Routledge.

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Journal - Research Article

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production. Advance online publication. doi: 10.1016/j.jclepro.2020.120334

Frater, J., Williams, J., Hopkins, D., Flaherty, C., Moore, A., Kingham, S., … Mandic, S. (2017). A tale of two New Zealand cities: Cycling to school among adolescents in Christchurch and Dunedin. Transportation Research Part F, 49, 205-214. doi: 10.1016/j.trf.2017.06.018

Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2017). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Journal of Transport & Health, 4, 294-304. doi: 10.1016/j.jth.2016.10.007

Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007

Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303

Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196

Mandic, S., Mountfort, A., Hopkins, D., Flaherty, C., Williams, J., Brook, E., … Moore, A. (2015). Built Environment and Active Transport to School (BEATS) Study: Multidisciplinary and multi-sector collaboration for physical activity promotion [El estudio Entorno construido y desplazamiento activo a la escuela (BEATS): Colaboración multidisciplinaria y multisectorial para la promoción de la actividad fisica]. Retos, 28, 197-202.

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Flaherty, C., Moore, A., Middlemiss, M., Williams, J., & Skidmore, P. (2015). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Journal of Science & Medicine in Sport, 18(4), 432-437. doi: 10.1016/j.jsams.2014.06.012

Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi: 10.1016/j.enpol.2015.02.009

Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., Lawson, R., McCarthy, A., … Scott, M., Thorsnes, P., Walton, S., Williams, J., & Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research & Social Science, 7, 117-123. doi: 10.1016/j.erss.2015.03.005

Thorsnes, P., Williams, J., & Lawson, R. (2012). Consumer responses to time varying prices for electricity. Energy Policy, 49, 552-561. doi: 10.1016/j.enpol.2012.06.062

Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745

Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of trust in sources of health information. New Zealand Medical Journal, 124(1328). Retrieved from http://journal.nzma.org.nz/journal/124-1328/4508/content.pdf

Williams, J., & Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102, 439-454. doi: 10.1007/s10551-011-0823-z

McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63, 1018-1024. doi: 10.1016/j.jbusres.2009.02.025

Ballantyne, D., & Williams, J. (2008). Business to business relationships: The paradox of network constraints? Australasian Marketing Journal, 16(1), 95-107. doi: 10.1016/S1441-3582(08)70008-9

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Williams, J. R., & Lawson, R. (2001). Community issues and resident opinions of tourism. Annals of Tourism Research, 28(2), 269-290.

Alexander, W. R. J., & Williams, J. R. (2001). A critique of "Maori socio-economic disparity". New Zealand Population Review, 27(1 & 2), 26-34.

Lawson, R., Williams, J. R., Young, T., & Cossens, J. J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.

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Journal - Research Other

Williams, J. (2012). Comparing electronic and paper surveys. Australian & New Zealand Journal of Public Health, 36(1), 12-14. doi: 10.1111/j.1753-6405.2012.00824.x

Ballantyne, D., Williams, J., & Aitken, R. (2011). Introduction to service-dominant logic: From propositions to practice. Industrial Marketing Management, 40(2), 179-180. doi: 10.1016/j.indmarman.2010.06.025

Osborne, P., Williams, J., & Gao, H. (2008). Special section on relationships, interactions and networks [Editorial]. Australasian Marketing Journal, 16(1), 62-63.

Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (2006). Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum. Marketing Theory, 6(3), 275-280.

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Conference Contribution - Published proceedings: Full paper

Aitken, R., Watkins, L., & Williams, J. (2017). The role of information in encouraging sustainable consumption. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 662-665). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Williams, J. (2017). Modern data analysis: Some principles and paradigms. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 592-598). Melbourne, Australia: RMIT University. [Full Paper]

Williams, J. (2017). Regression modelling strategies: Stepwise, Gold Standard, Other? In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 607-613). Melbourne, Australia: RMIT University. [Full Paper]

Williams, J. (2017). Ethical issues for IoT enterprises. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 182-190). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Williams, J., McCole, P., & McLoughlin, D. (2016). Marketing analytics and firm performance. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 685-692). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Williams, J. (2016). Misunderstanding Fishbein & Ajzen. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 205-211). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Williams, J. (2015). Whither PLS: Should calls for abandonment be taken seriously? In A. Sinha, J. Cadeaux & T. Bucic (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Innovation and Growth Strategies in Marketing. (pp. 362-368). ANZMAC. [Full Paper]

Williams, J. (2014). Some pitfalls of statistical analysis and the progress of knowledge accumulation in marketing. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 742-748). ANZMAC. [Full Paper]

Williams, J. (2013). Clustering household electricity use profiles. Proceedings of the Workshop on Machine Learning for Sensory Data Analysis (MLSDA). (pp. 19-26). New York: ACM. doi: 10.1145/2542652.2542656

Lawson, R., & Williams, J. (2012). The nature of fuel poverty in New Zealand. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Lawson, R., & Williams, J. (2012). Understanding energy cultures. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Williams, J., & Aitken, R. (2008). Marketing ethics and the service-dominant logic of marketing. In D. Ballantyne, R. Aitken, J. Williams & S. Biggemann (Eds.), Proceedings of Otago Forum 2. (pp. 238-267). Dunedin, New Zealand: School of Business, University of Otago. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/Final%20forum%20papers/Otago%20Forum%20Paper%2014_Williams.pdf

Ballantyne, D., & Williams, J. (2008). What is meant by 'relationship' in a B2B context: The opportunities, constraints, and paradoxes. 16th International Colloquium in Relationship Marketing. [CD-ROM] Swansea, Wales: School of Business and Economics, Swansea University. [Full Paper]

Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivation to exercise. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2006). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. Proceedings of the 3rd International Political Marketing Conference. (pp. 1-18). [Full Paper]

Williams, J. (2006). Positivism in marketing research: What is it, and is it bad? In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Osborne, P., & Williams, J. (2006). The implications of a Service Dominant Logic for the role of marketing in society. In M. Layton, R. Layton & B. Wooliscroft (Eds.), Proceedings of the Macromarketing Seminar. (pp. 589-622). University of Otago: Marketing Department. [Full Paper]

Lawson, R., & Williams, J. (2006). Consumer trust in sources for health information. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Parackal, M., Rudd, C., Harris, P., & Williams, J. (2005). Engagement in the political process. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 178-183). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Williams, J. (2005). Formal concept analysis for marketing research. Proceedings of the 34th EMAC Conference. [Full Paper]

Williams, J. R. (2003). The ontology, epistemology, etymology and phenomenology of consumer satisfaction. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 546-553). Adelaide: University of South Australia. [Full Paper]

Williams, J. R. (2003). Hierarchical Bayesian analysis of repeat buying data. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 2511-2518). Adelaide: University of South Australia. [Full Paper]

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