Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Professor Sylvie Chetty

Office: Room 4.14, Commerce Buildingchetty_sylvie
Phone: +64 3 479 8147
Email: sylvie.chetty@otago.ac.nz

Sylvie Chetty is a Professor in the Department of Marketing at the University of Otago and Leader of the ExportNet research project which is funded by a Marsden Grant. The aim of the ExportNet research project is to study entrepreneurial networking and decision- making during the internationalisation process of the firm.

Professor Sylvie Chetty has worked in Iran, South Africa, Swaziland and New Zealand. In New Zealand she has worked at Canterbury and Victoria universities. While working at Victoria University she joined the Competitive Advantage New Zealand project which is a FORST funded research project. Professor Chetty is also a Research Associate in the Department of Business Administration, Uppsala University in Sweden and collaborates with researchers there who work on the internationalisation of firms and business networks.

Her research interests are in the internationalisation of firms, export performance, business networks and social capital.
Professor Chetty has published widely in this area in such journals as Journal of International Business Studies, Regional Studies, Entrepreneurship Theory and Practice, Management International Review, European Journal of Marketing, Journal of International Marketing, International Business Review, International Small Business Journal, European Journal of Purchasing and Supply Management, Journal of Strategic Marketing as well as several chapters in edited books.

Professor Chetty won the American Marketing Association’s prestigious Hans B. Thorelli Award in 2010 for the article co-authored with Professor Colin Campbell-Hunt (Otago University) - A Strategic Approach to Internationalization: A Traditional Versus a ‘Born-Global’ Approach published in 2004.The award is given annually to the article published in the Journal of International Marketing that has made the most significant and long-term contribution to international marketing theory. Professor Chetty is listed in Who's Who in New Zealand and Who's Who in the world.

Sylvie's research interests are:

  • Internationalisation process of firms
  • Social Capital
  • Industry Clusters
  • Business networks

Office Hours

Sylvia is currently on leave.  All inquiries regarding Sylvie's teaching & research should be directed to the Department Manager, Moira Kliegl (moira.kliegl@otago.ac.nz)

^ Top of page

Publications

Leppäaho, T., Chetty, S., & Dimitratos, P. (2017). Network embeddedness in the internationalization of biotechnology entrepreneurs. Entrepreneurship & Regional Development. Advance online publication. doi: 10.1080/08985626.2017.1408697

He, C. X., Chetty, S., & Chung, H. F. L. (2017, December). Institutional transitions and network approach of SMEs' internationalization. Verbal presentation at the Academy of International Business Southeast Asia Regional Conference: Sustaining Growth in Emerging Markets amid Aging Populations, Chiang Mai, Tailand.

Safari, A., & Chetty, S. (2017, July). Multilevel psychic distance and its impact on SME internationalization. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), Dubai, UAE.

Karami, M., Martín Martín, O., & Chetty, S. (2017, July). Logic of decision-making and SMEs’ international performance. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), Dubai, UAE.

Karami, M., Chetty, S., & Martín Martín, O. (2016, June). Effectuation and internationalization: A review and agenda for future research. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), New Orleans, USA.

Authored Book - Research

Campbell-Hunt, C., Brocklesby, J., Chetty, S., Corbett, L. M., Davenport, S., Jones, D., & Walsh, P. (2001). World famous in New Zealand: How New Zealand's leading firms became world-class competitors. Auckland University Press.

^ Top of page

Chapter in Book - Research

Chetty, S., & Pahlberg, C. (2015). Networks and social capital: An internationalizing entrepreneurial firm's network is its net worth. In S. A. Fernhaber & S. Prashantham (Eds.), Routledge companion to international entrepreneurship. (pp. 117-131). Abingdon, UK: Routledge.

Campbell-Hunt, C., & Chetty, S. (2011). The binary choice facing SME internationalization. In N. Nummela (Ed.), International growth of small and medium enterprises. (pp. 135-154). New York: Routledge.

^ Top of page

Journal - Research Article

Leppäaho, T., Chetty, S., & Dimitratos, P. (2017). Network embeddedness in the internationalization of biotechnology entrepreneurs. Entrepreneurship & Regional Development. Advance online publication. doi: 10.1080/08985626.2017.1408697

Galkina, T., & Chetty, S. (2015). Effectuation and networking of internationalizing SMEs. Management International Review, 55(5), 647-676. doi: 10.1007/s11575-015-0251-x

Chetty, S., Ojala, A., & Leppäaho, T. (2015). Effectuation and foreign market entry of entrepreneurial firms. European Journal of Marketing, 49(9/10), 1436-1459. doi: 10.1108/EJM-11-2013-0630

Chetty, S. K., Partanen, J., Rasmussen, E. S., & Servais, P. (2014). Contextualising case studies in entrepreneurship: A tandem approach to conducting a longitudinal cross-country case study. International Small Business Journal, 32(7), 818-829. doi: 10.1177/0266242612471962

Partanen, J., Chetty, S. K., & Rajala, A. (2014). Innovation types and network relationships. Entrepreneurship Theory & Practice, 38(5), 1027-1055. doi: 10.1111/j.1540-6520.2011.00474.x

Chetty, S., Johanson, M., & Martín Martín, O. (2014). Speed of internationalization: Conceptualization, measurement and validation. Journal of World Business, 49, 633-650. doi: 10.1016/j.jwb.2013.12.014

Sigfusson, T., & Chetty, S. (2013). Building international entrepreneurial virtual networks in cyberspace. Journal of World Business, 48(2), 260-270. doi: 10.1016/j.jwb.2012.07.011

Söderqvist, A., & Chetty, S. (2013). Strength of ties involved in international new ventures. European Business Review, 25(6).

Chetty, S. (2012). A different dragon. Mercury, 1(2), 23-25.

Freeman, S., Hutchings, K., & Chetty, S. (2012). Born-globals and culturally proximate markets. Management International Review, 52(3), 425-460.

Chetty, S., & Michailova, S. (2011). Geographical proximity and inter-firm collaboration: The role of knowledge access and knowledge acquisition. Journal of General Management, 36(4), 71-87.

Chetty, S. K., & Stangl, L. M. (2010). Internationalization and innovation in a network relationship context. European Journal of Marketing, 44(11), 1725-1743. doi: 10.1108/03090561011079855

Chetty, S., & Agndal, H. (2008). Role of inter-organizational networks and interpersonal networks in an industrial district. Regional Studies, 42(2), 175-187. doi: 10.1080/00343400601142696

Agndal, H., & Chetty, S. (2007). The impact of relationships on changes in internationalisation strategies of SMEs. European Journal of Marketing, 41(11/12), 1449-1474. doi: 10.1108/03090560710821251

Chetty, S., & Agndal, H. (2007). Social capital and its influence on changes in internationalization mode among small and medium-sized enterprises. Journal of International Marketing, 15(1), 1-29. doi: 10.1509/jimk.15.1.001

Chetty, S., Eriksson, K., & Lindbergh, J. (2006). The effect of specificity of experience on a firm's perceived importance of institutional knowledge in an ongoing business. Journal of International Business Studies, 37(5), 699-712. doi: 10.1057/palgrave.jibs.8400214

Chetty, S., & Campbell-Hunt, C. (2004). A strategic approach to internationalization: Traditional versus a ″born-global″ approach. Journal of International Marketing, 12(1), 57-81.

Chetty, S., & Campbell-Hunt, C. (2003). Explosive international growth and problems of success amongst small to medium-sized firms. International Small Business Journal, 21(1), 5-27.

Chetty, S., & Campbell-Hunt, C. (2003). Paths to internationalisation among small- to medium-sized firms: A global versus regional approach. European Journal of Marketing, 37(5/6), 796-820.

Chetty, S., & Gray, B. J. (1996). Exporting success: key success factors for smaller exporters. New Zealand Strategic Management, 2(3), 45-49.

^ Top of page

Journal - Research Other

Campbell-Hunt, C., Corbett, L. M., & Chetty, S. (2000). World famous New Zealand: Growing world-competitive firms from New Zealand base. Victoria Economic Commentaries, March, 1-10.

^ Top of page

Conference Contribution - Published proceedings: Full paper

Chetty, S., & Galkina, T. (2013). Effectual networking during the internationalization process of SMEs. Proceedings of the Australian Centre for Entrepreneurship (ACE) Research Exchange Conference. Retrieved from http://acereconference.com/past-conferences/

Campbell-Hunt, C., Chetty, S., & Corbett, L. M. (2000). Building competitive capability the New Zealand way. Proceedings of the 8th Annual Educators' Conference: Strategies for Sustainability and Success. (pp. 63-74). [Full Paper]

Bell, J., Chetty, S., & Gray, B. J. (1996). A comparison of export promotion in Ireland and New Zealand. In A. M. Martin & R. G. Starr (Eds.), Joining Forces to Expand Marketing Knowledge: 11th Australian and 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996: Proceedings. (pp. 431-452). Auckland: Dept. of Marketing, University of Auckland. [Full Paper]

Gray, B. J., & Chetty, S. (1995). Internationalisation and export performance of small to medium-sized exporters: management and policy implications. Ninth New Zealand Marketing Educators' Conference: Proceedings. (pp. 192-197). Wellington: Victoria University of Wellington. [Full Paper]

^ Top of page

Conference Contribution - Published proceedings: Abstract

Chetty, S., Freeman, S., Weerawardena, J., & Etemaddar, M. (2015). Entrepreneurial networking and foreign market entry decision-making. Proceedings of the Australian Centre for Entrepreneurship (ACE) Research Exchange Conference. (pp. 11). Retrieved from http://acereconference.com/past-conferences/2015-program/

Chetty, S. K., & Etemaddar, M. (2015). Networking and a tandem approach to foreign market entry decision-making. In R. Mudambi & T. Kiyak (Eds.), Proceedings of the 57th Annual Meeting of the Academy of International Business: Global Networks: Organizations and People. (pp. 235). East Lansing, MI: Academy of International Business. [Abstract]

Kontinen, T., Chetty, S., & Dimitratos, P. (2014). Network ties in the international opportunity creation of biotechnology SMEs. In K. Meyer & T. Kiyak (Eds.), Proceedings of the 56th Annual Meeting of the Academy of International Business: Local Contexts in Global Business. (pp. 203). East Lansing, MI: Academy of International Business. [Abstract]

Chetty, S., Ojala, A., & Kontinen, T. (2013). Causation, effectuation and opportunities during internationalization. In P. McDougall-Covin & T. Kiyak (Eds.), Proceedings of the 55th Annual Meeting of the Academy of International Business: Bridging the divide: Linking IB to complementary disciplines and practice. (pp. 69). Academy of International Business. [Abstract]

Campbell-Hunt, C., Chetty, S., & Matear, S. (2005). Clustering at the edge: Growing businesses of global reach from thin soil. Proceedings of the 47th Annual Meeting of the Academy of International Business. (pp. 122). [Abstract]

^ Top of page

Conference Contribution - Verbal presentation and other Conference outputs

He, C. X., Chetty, S., & Chung, H. F. L. (2017, December). Institutional transitions and network approach of SMEs' internationalization. Verbal presentation at the Academy of International Business Southeast Asia Regional Conference: Sustaining Growth in Emerging Markets amid Aging Populations, Chiang Mai, Tailand.

Karami, M., Martín Martín, O., & Chetty, S. (2017, July). Logic of decision-making and SMEs’ international performance. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), Dubai, UAE.

Safari, A., & Chetty, S. (2017, July). Multilevel psychic distance and its impact on SME internationalization. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), Dubai, UAE.

Karami, M., Chetty, S., & Martín Martín, O. (2016, June). Effectuation and internationalization: A review and agenda for future research. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), New Orleans, USA.

Chetty, S., Weerawardena, J., Freeman, S., & Etemaddar, M. (2015, February). Networking and foreign market entry decision-making. Verbal presentation at the Australia and New Zealand International Business Academy (ANZIBA) Conference, Melbourne, Australia.

Kontinen, T., Chetty, S., & Dimitratos, P. (2014, December). Opportunity creation of internationalizing firms. Verbal presentation at the 40th European International Business Academy (EIBA) Annual Conference. Uppsala, Sweden.

Chetty, S. K., Knight, G., Kuivalainen, O., & Ozcan, P. (2013, July). Role of international entrepreneurship in global business: Present & future [Panel discussion]. Verbal presentation at the 55th Annual Meeting of the Academy of International Business" Bridging the divide: Linking IB to complementary disciplines and practice, Istanbul, Turkey.

Chetty, S., & Campbell-Hunt, C. (2000, June). The evolution of internationalisation capability through business relationships. Verbal presentation at the American Marketing Academy, Buenos Aires.

^ Top of page

Commissioned Report for External Body

Brocklesby, J., Bryson, J., Chetty, S., Corbett, L. M., Daellenbach, U., Davenport, S., … Campbell-Hunt, C. (2002). Renewed, 2000-2002: The evolution of competitive capability in New Zealand firms. Commissioned by Competitive Advantage New Zealand $500,000. New Zealand.

^ Top of page

Other Research Output

Chetty, S. (2013, August). No entrepreneur is an island. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture].

More publications...