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BA, BCom(Hons), PhD (Otago)

Room Otago Business School 4.37
Tel +64 3 479 5758

Lisa McNeill ProfileProfessor Lisa McNeill teaches primarily in the areas of innovation and new product development, and postgraduate research methods. Lisa's research focuses on consumer behaviour and consumption, examining aspects of retailing, brand management and sustainability in relation to this. Recent research highlights the increasing sustainability focus of the fashion industry, and explores consumer motivations to become more sustainable in their choices, use and disposal of fashion products. Other projects include testing the efficacy of different forms of nutritional labelling on food products, sustainable packaging alternatives in supermarkets, and consumer acceptance of clean meat products. All streams of research are strongly linked to supervision of research students at PhD, MCom or Honours level.

Lisa is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

Teaching responsibilities

Lisa's teaching responsibilities include:

Office hours

Thursday 9:00am to 10:00am


Potdar, B., McNeill, L. S., & McQueen, R. H. (2023). An investigation into the clothing repair behaviour of fashion-sensitive consumers. International Journal of Fashion Design, Technology & Education. Advance online publication. doi: 10.1080/17543266.2023.2285327

Baker, K., & McNeill, L. S. (2023). A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? International Journal of Fashion Design, Technology & Education. Advance online publication. doi: 10.1080/17543266.2023.2277263

McNeill, L. (2023, October). The wearable weight of being. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture].

Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331

Karami, M., Wooliscroft, B., & McNeill, L. (2023). Effectual networking capability and SME performance in international B2B markets. Journal of Business & Industrial Marketing. Advance online publication. doi: 10.1108/JBIM-01-2022-0020

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