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Yuki Watanabe imageBA, MA, PhD (The University of Kansas)


Office: Burns 3N5

Research Interests

Contemporary popular culture, gender and media (femininity and masculinity), popular culture in Asia, political economy of media, intercultural communication, and the use of technology in instruction.

My research centers on the interplay between culture and technology. Asian popular culture, social media, and electronic communication are themes my research focuses on. Specifically, I examine how electronically mediated communication can enable, constrain, or distort meaningful social interaction and communication across three streams of research: contemporary popular culture in the global context, the intersection of technology and intercultural communication, and the use of communication technology in education and learning outcomes.

To uncover novel understandings of the interrelationships between media technology and culture, my methodological approach is interdisciplinary and pluralistic, integrating techniques of analysis from sociology, cultural studies, communication studies, feminist scholarship, critical race theory, and postcolonial theory. In particular, I am interested in the effects of media on social interaction and communication, and how this plays out in the context of Asian popular culture, including anime, manga, and K-pop.


Before embarking on an academic career, I worked in television broadcasting in Japan. I had a two-year stint as a cast member of a weekly television show that was nationally broadcast on Japan's public broadcasting organisation, NHK.

I also worked as an assistant director for a local NHK station and in television and radio in the US. In addition to my academic work, I serve as a board member for Volleyball Otago and for Te Tio Kiorangi/Blue Oyster Art Project Space.



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