Hone your skills to craft ideas, content, and campaigns that connect, influence, and make an impact.
Why study graduate Creative Marketing?
Creative Marketing is about more than selling products. It is about understanding people and using creativity to communicate ideas that matter. At Otago, this subject helps you explore how marketing can influence behaviour, shape culture, and contribute to positive outcomes across business, communities, and society.
You will build skills in creative thinking, strategic communication, and audience insight, learning how ideas move from concept to execution across different media. Our papers encourage you to experiment with storytelling, digital content, and visual communication, while also developing the ability to evaluate impact and effectiveness. A key focus is applying creative marketing in diverse fields, with an emphasis on using communication to support sustainable development, environmental conservation, and social change.
With the flexibility to shape your study through a range of electives, Creative Marketing at Otago allows you to align your learning with your goals. It is a strong choice if you want to combine creativity with purpose, and develop marketing skills that are relevant, adaptable, and forward-looking.
Career opportunities
Creative Marketing gives you skills that are valued in organisations that need strategic thinkers and creative communicators.
- Content creator and storyteller
- Brand strategist or marketer
- Campaign and communications co‑ordinator
- Digital marketing specialist
- Marketing and communications advisor
What it’s like to study at this level
Creative Marketing at Otago gives you the opportunity to shape your learning experience around your interests and goals. Depending on the papers you choose, your study may include hands-on creative projects, critical analysis of marketing practice, or a combination of both.
This is for you if ...
This subject suits people who enjoy creative thinking, visual storytelling, understanding audiences, and solving real problems through communication. Good communication skills and curiosity about how marketing influences people will help you thrive.
Shape your creative marketing path at Otago
Creative Marketing at Otago is taught within the Otago Business School, which is recognised internationally for its teaching and research. In our Creative Marketing programme, you will learn from staff with real experience in creative communication and work alongside other curious thinkers. Otago’s flexible Diploma for Graduates lets you tailor your study to your goals and interests by combining marketing papers with elective papers across the university. The programme emphasises positive impact and equips you with tools to shape meaningful campaigns for ethical, social, or sustainable outcomes.
Choose a study option
Whether you are advancing your career with our specialised graduate qualifications or pursuing in-depth research and expertise through our postgraduate programmes, Otago is here to support your aspirations.
Graduate qualifications
Our graduate qualifications are crafted to transition students from foundational studies to advanced, specialised knowledge.
Programme details
Compare programmes for this subject.
| Papers required |
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| Note: Admission to this programme is subject to approval from the Head of the Department of Marketing. |
Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.
Contacts
Cathie Child
Department of Marketing
Email cathie.child@otago.ac.nz
Department of Marketing
Email marketing@otago.ac.nz
Tel +64 3 479 7697
Website otago.ac.nz/marketing
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