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Dr Shelagh Ferguson, Senior Lecturer

MA (Lincolnshire & Humberside Univ, Britain), PGDip (The Chartered Institute of Marketing, Maidenhead, England), BA (Herriot Watt), PhD (Otago)

Room: Commerce 4.33
Tel: +64 3 479 8452
Email: shelagh.ferguson@otago.ac.nz

Shelagh has taught and researched in the areas of marketing and tourism since 1996. She joined the Marketing Department in 2002 after moving to New Zealand from the UK for a better quality of life and to undertake a doctorate. Her thesis investigates consumer narratives of commercial adventure experiences in relation to Generation Y, aspirations of 'cool' and identity creation.

Her current research interests focus mainly on consumer culture and marketplace behaviour, with a particularly long-standing interest in consumer identity projects, specifically intersections between conflicting identities. Other interests centre on visual understanding of consumer experience and the impact of consumer culture upon the evolution of marketplaces utilising interpretive, ethnographic and videographic research methods.

When away from the University, Shelagh can be found on the top of the nearest mountain on either skis, crampons or mountain bike, accompanied by her trusty dog.

Teaching responsibilities

Shelagh’s teaching responsibilities include:

Office Hours

Shelagh's Office Hours are:
Monday and Wednesday: 2.00pm - 3.00pm