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MART201 Integrated Marketing Communications

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The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

Paper title Integrated Marketing Communications
Paper code MART201
Subject Marketing
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $863.25
International Tuition Fees (NZD) $4,276.80

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Prerequisite
MART 112
Schedule C
Commerce
Contact
cathie.child@otago.ac.nz
Teaching staff
Leah Watkins ; Shelagh Ferguson
Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial each fortnight.
Textbooks
Belch, Belch, Kerr & Powell (2014) Advertising: An integrated marketing communication perspective, 3rd edit, North Ryde, McGraw-Hill.
Course outline
View the course outline for MART 201
Graduate Attributes Emphasised
Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Have a sound understanding of marketing communication theories and their practical application
  • Have a sound understanding of marketing communication tools and their application
  • Critique integrated marketing communication campaigns
  • Produce an integrated marketing communication strategy plan
  • Develop analytical, problem-solving, planning, communication, interpersonal and creative skills

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 29, 31, 33, 37, 39, 41
T2 Monday 10:00-10:50 29, 31, 33, 37, 39, 41
T3 Monday 14:00-14:50 29, 31, 33, 37, 39, 41
T4 Monday 16:00-16:50 29, 31, 33, 37, 39, 41
T5 Tuesday 09:00-09:50 29, 31, 33, 37, 39, 41
T6 Tuesday 15:00-15:50 29, 31, 33, 37, 39, 41
T8 Wednesday 09:00-09:50 29, 31, 33, 37, 39, 41
T9 Wednesday 10:00-10:50 29, 31, 33, 37, 39, 41
T10 Wednesday 14:00-14:50 29, 31, 33, 37, 39, 41
T11 Thursday 14:00-14:50 29, 31, 33, 37, 39, 41
T12 Thursday 15:00-15:50 29, 31, 33, 37, 39, 41
T13 Thursday 16:00-16:50 29, 31, 33, 37, 39, 41

The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

Paper title Integrated Marketing Communications
Paper code MART201
Subject Marketing
EFTS 0.15
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2021 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
MART 112
Schedule C
Commerce
Contact
cathie.child@otago.ac.nz
Teaching staff

Leah Watkins
Shelagh Ferguson

Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial each fortnight.
Textbooks
Belch, Belch, Kerr & Powell (2014) Advertising: An integrated marketing communication perspective, 3rd edit, North Ryde, McGraw-Hill.
Course outline
View the course outline for MART 201
Graduate Attributes Emphasised
Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper should

  • Have a sound understanding of marketing communication theories and their practical application
  • Have a sound understanding of marketing communication tools and their application
  • Be able to critique integrated marketing communication campaigns
  • Produce an integrated marketing communication strategy plan
  • Have developed analytical, problem-solving, planning, communication, interpersonal and creative skills

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 29, 31, 33, 37, 39, 41
T2 Monday 10:00-10:50 29, 31, 33, 37, 39, 41
T3 Monday 14:00-14:50 29, 31, 33, 37, 39, 41
T4 Monday 16:00-16:50 29, 31, 33, 37, 39, 41
T5 Tuesday 09:00-09:50 29, 31, 33, 37, 39, 41
T6 Tuesday 15:00-15:50 29, 31, 33, 37, 39, 41
T7 Wednesday 09:00-09:50 29, 31, 33, 37, 39, 41
T8 Wednesday 10:00-10:50 29, 31, 33, 37, 39, 41
T9 Wednesday 14:00-14:50 29, 31, 33, 37, 39, 41
T10 Thursday 14:00-14:50 29, 31, 33, 37, 39, 41
T11 Thursday 15:00-15:50 29, 31, 33, 37, 39, 41
T12 Thursday 16:00-16:50 29, 31, 33, 37, 39, 41