Why study Tourism?
The tourism sector offers you the opportunity to drive change and innovation, while focusing on sustainable practices and mutual benefit for local communities. It is as dynamic as it is diverse. Tourism is a critical element of the New Zealand economy and has been earmarked by the Prime Minister as a key sector of the economy that continues to play a leading role in New Zealand's economic development. It is about unlocking the potential of tourism places, managing natural and built resources, understanding heritage and cultural issues, developing events and co-creating experiences that leave a lasting impression on locals and visitors alike.
The study of tourism is about understanding tourism and hospitality, and being well placed to manage tourism – be it at the level of business, destination or government – for sustained success. Tourism is also about practical things like hospitality, planning, managing and marketing. Being part of the Bachelor of Commerce, you will gain solid skills in business alongside knowledge of the societal and environmental implications of tourism. By the end of your degree, you'll enter a resilient industry with multiple dynamic opportunities for graduates.
The industry needs motivated, educated people who understand the wider environmental, social and economic issues affecting tourism businesses. With the broad business education gained by Otago graduates, your opportunities are global.
Areas you can work in include:
- Adventure tourism
- Customer relations
- Events and conference co-ordination
- Heritage, museums, art galleries
- Hotel management
- Regional and government tourism organisations
- Sales and marketing
- Visitor services