The theoretical foundations of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.
| Paper title | Marketing Theory |
|---|---|
| Paper code | MART461 |
| Subject | Marketing Management |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | First Semester |
| Domestic Tuition Fees (NZD) | $1,058.71 |
| International Tuition Fees (NZD) | $4,692.94 |
- Notes
- Normally available only to postgraduate and/or DipGrad students.
- Contact
- marketing@otago.ac.nz
- More information link
- View more information about MART 461
- Teaching staff
- Dr John Williams
- Paper Structure
- Introduction to Marketing Theory: The acquisition of knowledge and science in the context of marketing
- Pre-1900s Marketing
- Schools of Thought in Marketing
- Teaching Arrangements
- One 2-hour seminar per week for 13 weeks
- Textbooks
- Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Scholarship, Communication, Critical thinking, Information literacy, Research.
View more information about Otago's graduate attributes. - Learning Outcomes
- Upon successful completion of the paper, students will be able to
- Integrate the different aspects of marketing theory and practice
- Explore the multidisciplinary foundations of marketing and develop an informed historical perspective of marketing as an academic discipline
- Investigate current issues and explore likely future developments in marketing theory
- Discuss how new developments in other disciplines may impact on the future of marketing theory
