The theoretical foundations of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.
| Paper title | Marketing Theory |
|---|---|
| Paper code | MART461 |
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | Semester 1 (On campus) |
| Domestic Tuition Fees (NZD) | $1,163.90 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Notes
- Normally available only to postgraduate and/or DipGrad students.
- Contact
- More information link
- Teaching staff
- Paper Structure
- Introduction to Marketing Theory: The acquisition of knowledge and science in the context of marketing
- Pre-1900s Marketing
- Schools of Thought in Marketing
- Teaching Arrangements
One 2-hour seminar per week for 13 weeks.
- Textbooks
- Textbooks are not required for this paper.
- Graduate Attributes Emphasised
- Scholarship, Communication, Critical thinking, Information literacy, Research.
View more information about Otago's graduate attributes. - Learning Outcomes
Students who successfully complete this paper will be able to:
- Integrate the different aspects of marketing theory and practice
- Explore the multidisciplinary foundations of marketing and develop an informed historical perspective of marketing as an academic discipline
- Investigate current issues and explore likely future developments in marketing theory
- Discuss how new developments in other disciplines may impact on the future of marketing theory
