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MART461 Marketing Theory

The theoretical foundations of marketing as an academic discipline, its role in organisations, as well as its broader social and economic functions.

Paper title Marketing Theory
Paper code MART461
Subject Marketing
EFTS 0.1667
Points 20 points
Teaching period Semester 1 (On campus)
Domestic Tuition Fees (NZD) $1,163.90
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Normally available only to postgraduate and/or DipGrad students.

Teaching staff

Dr Masoud Karami

Paper Structure
  • Introduction to Marketing Theory: The acquisition of knowledge and science in the context of marketing
  • Pre-1900s Marketing
  • Schools of Thought in Marketing
Teaching Arrangements

One 2-hour seminar per week for 13 weeks.

Textbooks are not required for this paper.
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes

Students who successfully complete this paper will be able to:

  • Integrate the different aspects of marketing theory and practice
  • Explore the multidisciplinary foundations of marketing and develop an informed historical perspective of marketing as an academic discipline
  • Investigate current issues and explore likely future developments in marketing theory
  • Discuss how new developments in other disciplines may impact on the future of marketing theory

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Semester 1

Teaching method
This paper is taught On Campus
Learning management system


Stream Days Times Weeks
L1 Tuesday 10:00-11:50 9-14, 16, 18-22