Red X iconGreen tick iconYellow tick icon
Andrea Insch 2020 imageBBus(Hons)(Qld UT) PhD (Griffith)

Room 4.24 Otago Business School
Tel +64 3 479 4005

Associate Professor Andrea Insch's research interests focus on the wellbeing and resilience of people and place through the lenses of marketing and urban studies. Designed to contribute to the debate on the role and impacts of place branding for cities, nations and their stakeholders, her research activity investigates several sub-themes – the interplay of cities' branding and urban development, resident engagement with city branding and how people, brands and places build resilience throughout the COVID-19 pandemic and beyond.

Andrea is on the Editorial Advisory Board of the Journal of Management History, a member of the Editorial Board of Place Branding & Public Diplomacy, the journal of Tourism and Hospitality, Sustainability, the Journal of Public Affairs, and the International Journal of Tourism Cities.

Andrea serves as a Board Member of Otago Festival of the Arts Trust, a Member of the OPEL Academic Advisory Group and a Member of the OBS Staff and Student Experience Strategic Initiative. Within the Department of Marketing, Andrea is the Director of Undergraduate Studies and a Member of the External Relations Team. Andrea also supervises Master and PhD students and convenes PhD Examinations at Otago.

Teaching responsibilities

Andrea's teaching responsibilities include:

Office hours

Andrea's Office Hours are:

Monday 1–2pm


Dhakal, B., McLeod, G. F. H., Insch, A., & Boden, J. M. (2024). Modified inverse propensity weighting method to alleviate estimation errors in the model with multiple endogenous variables. MethodsX, 12, 102513. doi: 10.1016/j.mex.2023.102513

McLeod, G. F. H., Broadbent, J. M., Kinnersley, B., Insch, A., Lee, M., Schluter, P. J., … Hobbs, M. (2023). Purchasing and use of non-fluoride and children’s toothpaste in Aotearoa New Zealand. New Zealand Dental Journal, 119(4), 167-176.

Nguyen, Y. D. H., Insch, A., & Mather, D. (2023). Exploring students’ lived experiences and wellbeing at a New Zealand University: Perspectives of international exchange students. Journal of the Australian & New Zealand Student Services Association. Advance online publication. doi: 10.30688/janzssa.2023-1-01

Shaheer, I., Carr, N., & Insch, A. (2023). Qualitative analysis of social media historical data: A case study of Twitter and tourism boycotts. In F. Okumus, S. M. Rasoolimanesh & S. Jahani (Eds.), Advanced research methods in hospitality and tourism. (pp. 163-178). Bingley, UK: Emerald. doi: 10.1108/978-1-80117-550-020221006

Richardson, N., & Insch, A. (2023). Enabling transformative experiences through nature-based tourism. Tourism Recreation Research, 48(2), 311-318. doi: 10.1080/02508281.2021.1952396

Back to top