About this paper
| Paper title | Consumer Behaviour |
|---|---|
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | 1st Non standard period (19 October 2026 - 20 November 2026) (On campus) |
| Domestic Tuition Fees ( NZD ) | $1,665.83 |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- MART 464
- Contact
- marketing@otago.ac.nz
- More information link
- Teaching staff
- Paper Structure
- This paper covers the following themes:
- Psychographics and Lifestyle Segmentation
- Personality and Self-Concept
- Values and Self-Construct
- Motivations
- Quality of Life
- Attitudes
- Ethical Consumption and Materialism
- Teaching Arrangements
Five 3-hour lectures and,
Three 3-hour seminars.- Textbooks
- Textbooks are not required for this paper.
- Course outline
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
View more information about Otago's graduate attributes. - Learning Outcomes
- Upon successful completion of the paper, students will be able to:
- Identify and critique key consumer behaviour theories
- Explore contemporary issues in consumer behaviour
- Apply consumer behaviour theory to the investigation of a practical consumer research question
- Design and present a poster that succinctly communicates research findings
This paper provides students with an advanced understanding of consumer behaviour. Students will be provided with an opportunity to critically explore the application of consumer marketing theories to contemporary consumer behaviour topics.
About this paper
| Paper title | Consumer Behaviour |
|---|---|
| Subject | Marketing |
| EFTS | 0.1667 |
| Points | 20 points |
| Teaching period | 1st Non standard period (18 October 2027 - 19 November 2027) (On campus) |
| Domestic Tuition Fees | Tuition Fees for 2027 have not yet been set |
| International Tuition Fees | Tuition Fees for international students are elsewhere on this website. |
- Restriction
- MART 464
- Contact
- marketing@otago.ac.nz
- More information link
- Teaching staff
- Paper Structure
- This paper covers the following themes:
- Psychographics and Lifestyle Segmentation
- Personality and Self-Concept
- Values and Self-Construct
- Motivations
- Quality of Life
- Attitudes
- Ethical Consumption and Materialism
- Teaching Arrangements
Every week students must attend two 3-hour sessions that include lectures, workshops and seminars as scheduled.
- Textbooks
Textbooks are not required for this paper.
- Course outline
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
View more information about Otago's graduate attributes. - Learning Outcomes
Upon successful completion of the paper, students will be able to:
- Demonstrate an in-depth knowledge of traditional theory and contemporary issues in consumer behaviour.
- Demonstrate the ability to apply consumer behaviour theory to marketplace practice.
- Analyse issues logically, to challenge conventional assumptions, to consider different options and viewpoints, and make informed conclusion about consumer behaviour issues.
- Effectively communicate information, arguments and research in the form of a presentation.
- Effectively communicate information, arguments and research in writing.
- Demonstrate the ability to acquire new knowledge and new skills, the capacity for self-directed activity and ability to work independently.