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Robert Hamlin 2022 imageMA (Oxon), MBA (Indiana), PhD (Otago)

Senior Lecturer

Room 4.20 Otago Business School
Tel +64 3 479 8161
Email rob.hamlin@otago.ac.nz

Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.

He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas.   He is also active in public good and environmental research in the food industry.

Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:

  • Any aspect of food marketing and consumer behaviour
  • Package/food waste reduction
  • Public good food and dietary marketing
  • Historical, political and military marketing/diplomacy

Teaching responsibilities

Rob's teaching responsibilities include:

Rob also supervises MMart, MCom, DBA, and PhD students.

Office hours

Wednesdays 12:00pm–1:00pm

Publications

Brewitt, C., & Hamlin, R. (2026). Establishing biodigestate based fertilizer's value within the agricultural community: A key prerequisite of bioenergy commercial viability. New Zealand Journal of Agricultural Research, 69(2), e70054. doi: 10.1002/jag2.70054 Journal - Research Article

Van Hau, P., Rundle-Thiele, S., Thyne, M., Robertson, K., & Hamlin, R. (2026). Consumers' capabilities, opportunities and motivations that drive single-use plastic (SUP) reduction: A qualitative study on the case of milk packaging. British Food Journal, 128(13), 103-120. doi: 10.1108/BFJ-03-2025-0367 Journal - Research Article

Van Hau, P., Thyne, M., Robertson, K., Rundle-Thiele, S., & Hamlin, R. (2025). Reducing single-use plastic (SUP) milk bottles: A citizen-centric approach. Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Riding the Waves: Navigating Marketing’s Dynamic Landscape. (pp. 662). Retrieved from https://anzmac.org Conference Contribution - Published proceedings: Abstract

Van Hau, P., Rundle-Thiele, S., Thyne, M., Robertson, K., & Hamlin, R. (2025). Reducing single-use plastics (SUPs): Barriers and enablers for milk. In M. Aslan & R. Russell-Bennett (Eds.), Proceedings of the International Social Marketing (ISM) Conference: Social Marketing in the Age of Disruption. (pp. 59-63). Retrieved from https://aasm.org.au/events/ismc-2025 Conference Contribution - Published proceedings: Full paper

Van Hau, P., Robertson, K., Thyne, M., Hamlin, R., & Rundle-Thiele, S. (2025). Reducing single-use plastics (SUPs) consumption: A synthesis of I and S level approaches. Sustainable Futures, 10, 101087. doi: 10.1016/j.sftr.2025.101087 Journal - Research Article

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