BE (Electrical and Electronic) (Canterbury), PhD (Otago)Senior Lecturer
Room 4.38 Otago Business School
Tel +64 3 479 7694
Email damien.mather@otago.ac.nz
My research aim is to study decision-making processes that affect national, regional and global markets, international business and trade policy decisions so as to improve the success rate of businesses, regional organisations and governments when making decisions.
To achieve this I apply corpus linguistics text analytics, data mining, advanced quantitative methods, empirical generalizations and understanding of consumer behaviour, heuristic decisions, decision framing and uncertainty to add to marketing knowledge in branding, pricing and corporate communications.
I have an H-index of 18 and have been successful in publishing articles in highly ranked journals in business and science disciplines on these topics such as Nature Biotechnology, Appetite and the Journal of Travel research.
I am a co-investigator for a NZD10M MBIE funded research: Rapidly evolving climate-smart dairy cattle. I have led as PI, a NZD254K research subcontract of the former on the market acceptance of climate smart dairy milk with direct consumer benefits, and have been co-investigator on a NZD20K research project investigating the measurement of moral foundations and ethical reasoning of university students and a NZD33K research project to research food safety risks and opportunities.
The publications flowing from my research theme have resulted in invited presentation of my research to several research institutions in NZ and to universities in the US, Norway, Germany and China. My top 10 publications have been cited 931 times. I am a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour, a researcher member of the New Zealand Food Safety Science and Research Centre, and a committee member of the university-wide Catchments Otago a University of Otago Research Theme which aims to connect lower south island catchment management stakeholders, including local and regional governments, iwi, freshwater management groups, landowners etc. to promote research collaboration and expert advice with a diverse range of University of Otago specialists.
I am the delegated Human Ethics Committee approver, outbound student exchange advisor, a member Research Development Team and seminar co-ordinator for my department.
Teaching responsibilities
Damien's teaching responsibilities include:
Office hours
Damien's Office Hours are:
Tuesdays: 2:00pm - 2:50pm
Wednesdays: 3:00pm - 3:50pm