Title of research: Consumer Adoption of Reusable Packaging: A Cross-Cultural Study
Qualifications: BBA in Marketing (University of Dhaka, Bangladesh); MBA in Marketing (University of Dhaka, Bangladesh), Senior Lecturer (East West University, Dhaka, Bangladesh)
PhD start date: 1 February 2023
Supervisors: Professor Robert Aitken; Associate Professor Leah Watkins
Emailnurun.popy@postgrad.otago.ac.nz
Research summary
Due to cultural and contextual differences, consumers in developed and developing countries often vary in their motivations to adopt sustainable products.
This thesis aims to explore how personal values, shaped by two culturally distinctive contexts, influence consumption values in the adoption of specific types of reusable packaging among consumers in New Zealand (a developed country) and Bangladesh (a developing country).
Research interests
- Sustainable marketing
- Social media marketing
- Consumer behavior
Publications
- Consumer behavior in outbound tourism: a Bangladeshi perspective. (2019)
- Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective. (2020)
- Innovation in Financial Services: The Case of Bangladesh. (2020)
- Impact of COVID‑19 on Supply Chain Management: A Study on Food Industry. (2021)
- What factors influence consumer overconsumption of food? An investigation from Dhaka during the COVID‑19 Pandemic. (2022)
- Adaptation of Telemedicine during the COVID 19: Evaluating Perceived Quality and Acceptance (2023)