PhD research student
Title of research: The Role of Engagement Platform in Supporting Stakeholders’ Value Creation
Qualifications: MM (Master of Management), BEng (Bachelor of Engineering – Electronics)
PhD start date: 1 September 2022
Supervisors:
Email yusepaldo.pasharibu@postgrad.otago.ac.nz
Research summary
Firms are competing to create and offer high-quality value to achieve a sustainable competitive advantage. In most cases, value creation between stakeholders needs to be mediated by an engagement platform.
Recently, the advancement of information and communication technology significantly impacted engagement platforms, including shifting their nature, form, and function. Therefore, this study aims to investigate the role of current engagement platforms in supporting stakeholders’ value creation, particularly within the business-to-business context.
Research interests
- Supply/Value Chain Integration
- Digital Marketing
- ICT Based Marketing/Management