BA, BTour, DipGrad, PhD (Otago)
Room 4.08 Otago Business School
Tel +64 3 479 8162
Email maree.thyne@otago.ac.nz
Maree is the Acting PVC Commerce and Dean of the School of Business.
Maree’s research focus is consumer behaviour, in particular tourist behaviour. She has over 20 years’ experience in examining tourists’ needs and wants, determining how we can best meet these to provide a satisfying experience. Encompassing an extensive global network, Maree has led international research projects into several areas including examining the impact of tourists interacting with other tourists; the changing nature of cultural tourists; and understanding cruise tourist motivations.
Working closely with businesses, Maree has led significant curriculum development around ensuring students are able to apply marketing theory to real business problems. Maree supervises graduate students at the Masters and PhD level and is on the editorial board of numerous international journals including Journal of Travel Research, Tourism Management Perspectives and Australasian Marketing Journal.
Maree is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
Teaching responsibilities
Maree’s teaching responsibilities include:
Publications
Hede, A.-M., Kerrigan, F., & Thyne, M. (2023). Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23(2), 249-265. doi: 10.1177/14705931221116404
Robertson, K. J., Thyne, M., & Matheson, I. (2022). Barriers and facilitators of using dementia community support services provided by an Alzheimers organisation: Perceptions of informal caregivers receiving services. Health & Social Care in the Community. Advance online publication. doi: 10.1111/hsc.13796
Thyne, M., Woosnam, K. M., Watkins, L., & Ribeiro, M. A. (2022). Social distance between residents and tourists explained by residents’ attitudes concerning tourism. Journal of Travel Research, 61(1), 150-169. doi: 10.1177/0047287520971052
Robertson, K., & Thyne, M. (2021). Legalization of recreational cannabis: Facilitators and barriers to switching from an illegal to a legal source. Preventive Medicine Reports, 24, 101639. doi: 10.1016/j.pmedr.2021.101639
Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.
Thyne, M., & Lawson, R. (1999). Attitude Segmentation of Residents in the Southern Lakes Region. Dunedin, New Zealand: Dept of Marketing, University of Otago.
Authored Book - Other
Thyne, M., & Laws, E. (Eds.). (2004). Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. Binghamton, NY, USA: Haworth Hospitality Press, 244p.
Edited Book - Research
Thyne, M., & Henry, J. (2017). A sailor's life for me: An example of how one port of call has developed in the hope of meeting crew expectations. In R. Dowling & C. Weeden (Eds.), Cruise ship tourism. (2nd ed.) (pp. 177-187). Wallingford, UK: CABI.
Chapter in Book - Research
Ballantyne, D., Caple, S., & Thyne, M. (2013). Convergence and differentiation in regional know-how: The case of Central Otago Pinot noir. In G. Tesar & J. Bodin (Eds.), Marketing management in geographically remote industrial clusters: Implications business-to-customer marketing. (pp. 419-434). Singapore: World Scientific.
Chapter in Book - Research
Cave, J., Thyne, M., & Ryan, C. (2008). Perceptions of backpacker accommodation facilities: A comparative study of Scotland and New Zealand. In K. Hannam & I. Ateljevic (Eds.), Backpacker tourism: Concepts and profiles. (pp. 215-246). Clevedon, UK: Channel View.
Chapter in Book - Research
Laws, E., & Thyne, M. (2004). Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. In M. Thyne & E. Laws (Eds.), Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. (pp. 1-10). Binghamton, NY, USA: Haworth Hospitality Press.
Chapter in Book - Research
Thyne, M., & Zins, A. H. (2004). Validating a Guttman-type social distance scale for explaining resident′s attitudes towards tourism. In G. I. Crouch, R. R. Perdue, H. J. P. Timmermans & M. Uysal (Eds.), Consumer psychology of tourism, hospitality and leisure. (pp. 33-49). Wallingford, UK: CAB International.
Chapter in Book - Research
Thyne, M., Davies, S., & Nash, R. (2004). A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish Youth Hostel Association. In M. Thyne & E. Laws (Eds.), Hospitality, tourism, and lifestyle concepts: Implications for quality management and customer satisfaction. (pp. 95-119). Binghamton, NY, USA: Haworth Hospitality Press.
Chapter in Book - Research
Thyne, M., & Lawson, R. (2000). Destination avoidance. In M. Robinson, P. Long, N. Evans, R. Sharpley & J. Swarbrooke (Eds.), Reflections on International Tourism - Motivations, Behaviour and Tourist Types. (pp. 255-266). Gateshead, United Kingdom: Athenaeum Press.
Chapter in Book - Research
Thyne, M., & Lawson, R. (2000). Values as a basis for understanding motivations towards accommodation and activity choices. In M. Robinson, P. Long, N. Evans, R. Sharpley & J. Swarbrooke (Eds.), Reflections on International Tourism - Motivations, Behaviour and Tourist Types. (pp. 431-454). Gateshead, United Kingdom: Attenaeum Press.
Chapter in Book - Research
Lawson, R., Thyne, M., Young, T., & Juric, B. (1999). Developing travel lifestyles: A New Zealand example. In A. Pizam & Y. Mansfeld (Eds.), Consumer Behaviour in Travel and Tourism. (pp. 449-479). New York, USA: The Haworth Hospitality Press.
Chapter in Book - Research
Hede, A.-M., Kerrigan, F., & Thyne, M. (2023). Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23(2), 249-265. doi: 10.1177/14705931221116404
Journal - Research Article
Robertson, K. J., Thyne, M., & Matheson, I. (2022). Barriers and facilitators of using dementia community support services provided by an Alzheimers organisation: Perceptions of informal caregivers receiving services. Health & Social Care in the Community. Advance online publication. doi: 10.1111/hsc.13796
Journal - Research Article
Thyne, M., Woosnam, K. M., Watkins, L., & Ribeiro, M. A. (2022). Social distance between residents and tourists explained by residents’ attitudes concerning tourism. Journal of Travel Research, 61(1), 150-169. doi: 10.1177/0047287520971052
Journal - Research Article
Makhal, A., Robertson, K., Thyne, M., & Mirosa, M. (2021). Normalising the "ugly" to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables. Journal of Consumer Behaviour, 20, 1025-1039. doi: 10.1002/cb.1908
Journal - Research Article
Robertson, K., & Thyne, M. (2021). Legalization of recreational cannabis: Facilitators and barriers to switching from an illegal to a legal source. Preventive Medicine Reports, 24, 101639. doi: 10.1016/j.pmedr.2021.101639
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2021). Facilitators of students' moderate drinking in a wet versus dry drinking culture. Journal of Nonprofit & Public Sector Marketing, 33(3), 359-384. doi: 10.1080/10495142.2019.1707742
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.
Journal - Research Article
Makhal, A., Thyne, M., Robertson, K., & Mirosa, M. (2020). “I don't like wonky carrots": An exploration of children's perceptions of suboptimal fruits and vegetables. Journal of Retailing & Consumer Services, 54, 101945. doi: 10.1016/j.jretconser.2019.101945
Journal - Research Article
Robertson, K., Forbes, S., & Thyne, M. (2020). Perpetration of alcohol-related aggression by male and female college students: An examination of overt and relational aggression. Journal of Interpersonal Violence, 35(5-6), 1454-1475. doi: 10.1177/0886260517696872
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2020). Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture. Journal of Social Marketing, 10(1), 105-124. doi: 10.1108/JSOCM-09-2018-0102
Journal - Research Article
Thyne, M., Robertson, K., Watkins, L., & Casey, O. (2019). Retailers targeting children with set collection promotions: The child’s perspective. International Journal of Retail & Distribution Management, 47(6), 643-658. doi: 10.1108/IJRDM-08-2017-0180
Journal - Research Article
Tran, K. T., Robertson, K., & Thyne, M. (2019). Factors associated with intention to moderate drinking among student drinkers. Social Marketing Quarterly, 25(4), 327-346. doi: 10.1177/1524500419883970
Journal - Research Article
Etemaddar, M., Thyne, M., & Insch, A. (2018). A taste of home: Choosing a destination wedding. Anatolia, 29(3), 422-432. doi: 10.1080/13032917.2018.1433698
Journal - Research Article
Hede, A.-M., Thyne, M., Josiassen, A., & Garma, R. (2018). Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22(4), 555-569. doi: 10.3727/152599518X15239930463163
Journal - Research Article
Robertson, K., Thyne, M., & Green, J. A. (2018). Supporting a sugar tax in New Zealand: Sugar sweetened beverage ('fizzy drink') consumption as a normal behaviour within the obesogenic environment. PeerJ, 6, e5821. doi: 10.7717/peerj.5821
Journal - Research Article
Thyne, M., Watkins, L., & Yoshida, M. (2018). Resident perceptions of tourism: The role of social distance. International Journal of Tourism Research, 20(2), 256-266. doi: 10.1002/jtr.2179
Journal - Research Article
Robertson, K., Thyne, M., & Hibbert, S. (2017). Drinkers' perceived alcohol-related expectancies: Informing alcohol warning messages. Drugs: Education, Prevention, & Policy, 24(2), 197-205. doi: 10.1080/09687637.2016.1188880
Journal - Research Article
Watkins, L., Aitken, R., Thyne, M., Robertson, K., & Borzekowski, D. (2017). Environmental influences on pre-schooler’s understanding of brand symbolism. Marketing Intelligence & Planning, 35(7), 907-922. doi: 10.1108/MIP-11-2016-0211
Journal - Research Article
Robertson, K. J., Aitken, R., Thyne, M., & Watkins, L. (2016). Correlates of parental mediation of pre-schooler’s advertising exposure. Young Consumers, 17(4), 337-349. doi: 10.1108/YC-04-2016-00597
Journal - Research Article
Thyne, M., & Hede, A.-M. (2016). Approaches to managing co-production for the co-creation of value in a museum setting: When authenticity matters. Journal of Marketing Management, 32(15-16), 1478-1493. doi: 10.1080/0267257X.2016.1198824
Journal - Research Article
Thyne, M., Robertson, K., Thomas, T., & Ingram, M. (2016). “It is amazing how complete is the delusion that beauty is goodness”: Expectancies associated with tween makeup ownership. International Journal of Consumer Studies, 40(5), 543-551. doi: 10.1111/ijcs.12299
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., & Thyne, M. (2016). Public and parental perceptions of and concerns with advertising to preschool children. International Journal of Consumer Studies, 40(5), 592-600. doi: 10.1111/ijcs.12304
Journal - Research Article
Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303
Journal - Research Article
McDonald, S., Oates, C. J., Thyne, M., Timmis, A. J., & Carlile, C. (2015). Flying in the face of environmental concern: Why green consumers continue to fly. Journal of Marketing Management, 31(13-14), 1503-1528. doi: 10.1080/0267257X.2015.1059352
Journal - Research Article
Thyne, M., Henry, J., & Lloyd, N. (2015). Land ahoy: How cruise passengers decide on their shore experience. Tourism in Marine Environments, 10(3-4), 177-187. doi: 10.3727/154427315X14181438892720
Journal - Research Article
Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. doi: 10.1177/0047287513496474
Journal - Research Article
Hede, A.-M., Garma, R., Josiassen, A., & Thyne, M. (2014). Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48(7-8), 1395-1412. doi: 10.1108/EJM-12-2011-0771
Journal - Research Article
Lloyd, N., Henry, J., & Thyne, M. (2011). Do passengers listen to their crew? The use of word-of-mouth recommendations on board a cruise ship. Journal of Hospitality & Tourism Management, 18(1), 88-94. doi: 10.1375/jhtm.18.1.88
Journal - Research Article
Weeden, C., Lester, J.-A., & Thyne, M. (2011). Cruise tourism: Emerging issues and implications for a maturing industry. Journal of Hospitality & Tourism Management, 18(1), 26-29. doi: 10.1375/jhtm.18.1.26
Journal - Research Article
Hede, A.-M., & Thyne, M. (2010). A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26(7-8), 686-705. doi: 10.1080/02672571003780106
Journal - Research Article
Khoo-Lattimore, C., Thyne, M., & Robertson, K. (2009). The ZMET method: Using projective technique to understand consumer home choice. Marketing Review, 9(2), 139-154. doi: 10.1362/146934709x442674
Journal - Research Article
McDonald, S., Oates, C., Thyne, M., Alevizou, P., & McMorland, L.-A. (2009). Comparing sustainable consumption patterns across product sectors. International Journal of Consumer Studies, 33, 137-145. doi: 10.1111/j.1470-6431.2009.00755.x
Journal - Research Article
Khoo-Lattimore, C., & Thyne, M. (2008). The voice behind choice: Understanding key motives that drive consumer home choice. Pacific Rim Property Research Journal, 14(1), 81-94.
Journal - Research Article
McDonald, S., Thyne, M., & McMorland, L.-A. (2008). Means-end theory in tourism research. Annals of Tourism Research, 35(2), 596-599. doi: 10.1016/j.annals.2007.09.006
Journal - Research Article
Connon, N., Thyne, M., & Deans, K. R. (2007). Corporate travel procurement: The client/agent relationship. Journal of Customer Behaviour, 6(1), 93-108.
Journal - Research Article
Khoo, C., Thyne, M., & Harris, P. (2007). Making cents: The role of consumers' emotion in property valuation. International Journal of Business & Management, 2(5), 84-88.
Journal - Research Article
Nash, R., Thyne, M., & Davies, S. (2006). An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: A case study of backpacker tourists and the Scottish Youth Hostels Association. Tourism Management, 27, 525-532.
Journal - Research Article
Thyne, M., Lawson, R., & Todd, S. (2006). The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests. Tourism Management, 27, 201-213.
Journal - Research Article
Laws, E., & Thyne, M. (2005). Hospitality, tourism and lifestyle concepts: Implications for quality management and customer satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 5(2-4), 1-10.
Journal - Research Article
