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Dr Damien Mather, Senior Lecturer

BE (Electrical and Electronic) (Canterbury), PhD (Otago)

Room: Otago Business School 4.38
Tel: +64 3 479 7694
Email: damien.mather@otago.ac.nz

Dr Damien Mather's research concerns three major fields of enquiry: strategy, policy and branding in international business; pricing and distribution; and business communications. His areas of matherdexpertise include advanced quantitative research methods and techniques, customer analytics and market research.

Teaching responsibilities

Damien’s teaching responsibilities include:

Office Hours

Damien’s Office Hours are:
Monday:   2.00pm - 2.50pm
Wednesday: 2.00pm - 2.50pm

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Publications

Rahmani, K., Gnoth, J., & Mather, D. (2018). A psycholinguistic view of tourists’ emotional experiences. Journal of Travel Research. Advance online publication. doi: 10.1177/0047287517753072

Parackal, M., Mather, D., & Holdsworth, D. (2018). Value-based prediction of election results using natural language processing: A case of the New Zealand General Election. International Journal of Market Research, 60(2), 156-168. doi: 10.1177/1470785318762234

Rahmani, K., Gnoth, J., & Mather, D. (2018). Hedonic and eudaimonic well-being: A psycholinguistic view. Tourism Management, 69, 155-166. doi: 10.1016/j.tourman.2018.06.008

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032

Authored Book - Research

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: Perceptions of European food distributors regarding factors that could enhance or damage New Zealand's image - including GMOs. Dunedin: University of Otago, 89p.

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Edited Book - Research

Henry, J., & Mather, D. (Eds.). (2006). Pricing and distribution. Auckland, New Zealand: Pearson Education, 676p.

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Chapter in Book - Research

Higham, C. F. W., & Mather, D. W. (2004). Principal component analysis of all complete burials. In chapter 'Social aspects of the Ban Lum Khao Cemetery'. In C. F. W. Higham & R. Thosarat (Eds.), The origins of the civilization of Angkor (Vol. I): The excavation of Ban Lum Khao. (pp. 321). Bangkok: The Thai Fine Arts Department.

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Journal - Research Article

Rahmani, K., Gnoth, J., & Mather, D. (2018). A psycholinguistic view of tourists’ emotional experiences. Journal of Travel Research. Advance online publication. doi: 10.1177/0047287517753072

Rahmani, K., Gnoth, J., & Mather, D. (2018). Hedonic and eudaimonic well-being: A psycholinguistic view. Tourism Management, 69, 155-166. doi: 10.1016/j.tourman.2018.06.008

Parackal, M., Mather, D., & Holdsworth, D. (2018). Value-based prediction of election results using natural language processing: A case of the New Zealand General Election. International Journal of Market Research, 60(2), 156-168. doi: 10.1177/1470785318762234

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032

Neuninger, R., Mather, D., & Duncan, T. (2017). Consumer's scepticism of wine awards: A study of consumers’ use of wine awards. Journal of Retailing & Consumer Services, 35, 98-105. doi: 10.1016/j.jretconser.2016.12.003

Rahmani, K., Gnoth, J., & Mather, D. (2017). Tourists’ participation on Web 2.0: A corpus linguistic analysis of experiences. Journal of Travel Research. Advance online publication. doi: 10.1177/0047287517732425

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Watkins, L., Aitken, R., & Mather, D. (2016). Conscientious consumers: A relationship between moral foundations, political orientation and sustainable consumption. Journal of Cleaner Production, 134, 137-146. doi: 10.1016/j.jclepro.2015.06.009

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Knight, J. G., Clark, A., & Mather, D. W. (2013). Potential damage of GM crops to the country image of the producing country. GM Crops & Food, 4(3), 151-157. doi: 10.4161/gmcr.26321

Gao, H., Knight, J. G., Zhang, H., & Mather, D. (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, 66, 1044-1051. doi: 10.1016/j.jbusres.2011.12.029

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Gao, H., Knight, J. G., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12), 1270-1290. doi: 10.1080/0267257X.2011.645859

Gao, H., Darroch, J., Mather, D., & MacGregor, A. (2008). Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ. Journal of Business Communication, 45(1), 3-30. doi: 10.1177/0021943607309349

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2008). GM food and neophobia: Connecting with the gatekeepers of consumer choice. Journal of the Science of Food & Agriculture, 88(5), 739-744. doi: 10.1002/jsfa.3168

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Knight, J., Holdsworth, D., & Mather, D. (2007). Determinants of trust in imported food products: Perceptions of European gatekeepers. British Food Journal, 109(10), 792-804.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food. Journal of Public Affairs, 5(3-4), 226-235.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Genetically modified crops and perceptions of country image: Implications for food exporters. Journal of Customer Behaviour, 4, 5-16.

Mather, D., Knight, J., & Holdsworth, D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product & Brand Management, 14(6), 387-392.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Impact of genetic modification on country image of imported food products in European markets: Perceptions of channel members. Food Policy, 30, 385-398.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Genetically modified crops and country image of food exporting countries. British Food Journal, 107(9), 653-662.

Juric, B., Cornwell, B., & Mather, D. W. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40(3), 259-269.

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Conference Contribution - Published proceedings: Full paper

Rahmani, K., Gnoth, J., & Mather, D. (2016). Applying corpus linguistics to study tourism experiences. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 1046-1053). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Forbes, S., Mather, D., Robertson, K., & Lawson, R. (2015). An examination of daily behaviour using the International Physical Activity Questionnaire. In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/

Neuninger, R., Mather, D., Duncan, T., & Aitken, R. (2014). Questioning the way that we measure consumers' product involvement levels: How wine awards exposed differing involvement levels. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 1429-1435). ANZMAC. [Full Paper]

Rahmani, K., Gnoth, J., & Mather, D. W. (2014). Memorable tourism experience and experiencing: A critical review. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 360-366). ANZMAC. [Full Paper]

Insch, A., Mather, D., & Knight, J. (2014). Does a 'Buy National' premium exist? Evidence from a bi-national, multi-category study. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 117-123). ANZMAC. [Full Paper]

Xia, R. Z., Mather, D. W., Gnoth, J., & Garry, T. (2014). Chinese face and 'consumption face': Research of face influence on consumption differentiated by generations. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 339-345). ANZMAC. [Full Paper]

Xia, R. Z., Mather, D., & Gnoth, J. (2014). Does face still matter to Chinese young consumers for product and brand purchase decision? Proceedings of the Academy of Marketing Conference (AM): Marketing Dimensions: People, Places and Spaces. Retrieved from https://www.academyofmarketing.org

Knight, J. G., Mather, D., & Mathieson, B. (2012). The key role of sincerity in restoring trust in a brand with a corporate apology. In L. Robinson (Ed.), Marketing dynamism & sustainability: Things change, things stay the same…. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-10912-1_64

Knight, J., Mather, D., Holdsworth, D., & Lawson, R. (2007). What they say vs what they do: Revealed and stated preferences for genetically modified food. Proceedings of the 36th European Marketing Academy Conference. [CD-ROM] EMAC. [Full Paper]

Knight, J., Holdsworth, D., & Mather, D. (2006). Revealed preferences for genetically modified food: An experiment in five countries. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Mather, D. (2005). Empirical generalisations, brand extensions and General Linear Mixed models. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 85-95). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Knight, J., Mather, D., & Holdsworth, D. (2005). Genetically modified food: Buying behaviour versus attitudes. Proceedings of the 34th European Marketing Academy Conference. [CD-ROM] [Full Paper]

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Acceptance of genetically modified food with consumer benefits. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 142-148). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Perceptions of gatekeepers in Europe regarding impact of GMOs on image of country of origin. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 1508-1516). Adelaide: University of South Australia. [Full Paper]

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: A qualitative study of food channel members in five European countries. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper]

Mather, D. W. (2003). Empirical generalisations of brand extension theory and the role of general linear mixed models. In M. Saren & A. Wilson (Eds.), Proceedings of the 32nd European Marketing Academy Conference: Marketing: Responsible and relevant? [CD-ROM] Glasgow: University of Strathclyde. [Full Paper]

Mather, D. W. (2003). Simple and improved heterogeneous MNL model estimation. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 2486-2491). Adelaide: University of South Australia. [Full Paper]

Mather, D. W., & Lawson, R. (2002). Empirical generalisations of brand extension theory and the role of general linear mixed models. In R. Shaw, S. Adam & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference [CD-ROM]. (pp. 2031-2037). Geelong, Australia: Deakin University. [Full Paper]

Juric, B., Mather, D., & Gnoth, J. (1999). Towards a model of marketing student's academic performance. Proceedings of the Academy of Marketing Annual Conference. (pp. 2396-2402). Stirling, Scotland: University of Stirling. [Full Paper]

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