Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Dr Damien Mather, Senior Lecturer

BE (Electrical and Electronic) (Canterbury), PhD (Otago)

Room: Otago Business School 4.38
Tel: +64 3 479 7694
Email: damien.mather@otago.ac.nz

Dr Damien Mather's research concerns three major fields of enquiry: strategy, policy and branding in international business; pricing and distribution; and business communications. His areas of matherdexpertise include advanced quantitative research methods and techniques, customer analytics and market research.

Teaching responsibilities

Damien’s teaching responsibilities include:

Office Hours

Damien’s Office Hours are:
Monday:   2.00pm - 2.50pm
Tuesday: 2.00pm - 2.50pm

^ Top of page

Publications

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Watkins, L., Aitken, R., & Mather, D. (2016). Conscientious consumers: A relationship between moral foundations, political orientation and sustainable consumption. Journal of Cleaner Production, 134, 137-146. doi: 10.1016/j.jclepro.2015.06.009

Journal - Research Article

Neuninger, R., Mather, D., & Duncan, T. (2017). Consumer's scepticism of wine awards: A study of consumers’ use of wine awards. Journal of Retailing & Consumer Services, 35, 98-105. doi: 10.1016/j.jretconser.2016.12.003

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Watkins, L., Aitken, R., & Mather, D. (2016). Conscientious consumers: A relationship between moral foundations, political orientation and sustainable consumption. Journal of Cleaner Production, 134, 137-146. doi: 10.1016/j.jclepro.2015.06.009

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite, 82, 67-77. doi: 10.1016/j.appet.2014.07.006

Knight, J. G., Clark, A., & Mather, D. W. (2013). Potential damage of GM crops to the country image of the producing country. GM Crops & Food, 4(3), 151-157. doi: 10.4161/gmcr.26321

Gao, H., Knight, J. G., Zhang, H., & Mather, D. (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, 66, 1044-1051. doi: 10.1016/j.jbusres.2011.12.029

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Gao, H., Knight, J. G., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12), 1270-1290. doi: 10.1080/0267257X.2011.645859

Gao, H., Darroch, J., Mather, D., & MacGregor, A. (2008). Signaling corporate strategy in IPO communication: A study of biotechnology IPOs on the NASDAQ. Journal of Business Communication, 45(1), 3-30. doi: 10.1177/0021943607309349

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2008). GM food and neophobia: Connecting with the gatekeepers of consumer choice. Journal of the Science of Food & Agriculture, 88(5), 739-744. doi: 10.1002/jsfa.3168

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Knight, J., Holdsworth, D., & Mather, D. (2007). Determinants of trust in imported food products: Perceptions of European gatekeepers. British Food Journal, 109(10), 792-804.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food. Journal of Public Affairs, 5(3-4), 226-235.

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Genetically modified crops and perceptions of country image: Implications for food exporters. Journal of Customer Behaviour, 4, 5-16.

Mather, D., Knight, J., & Holdsworth, D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product & Brand Management, 14(6), 387-392.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Genetically modified crops and country image of food exporting countries. British Food Journal, 107(9), 653-662.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Impact of genetic modification on country image of imported food products in European markets: Perceptions of channel members. Food Policy, 30, 385-398.

Juric, B., Cornwell, B., & Mather, D. W. (2002). Exploring the usefulness of an ecotourism interest scale. Journal of Travel Research, 40(3), 259-269.

More publications...