BBus(Hons)(Qld UT) PhD (Griffith)
Room 4.04 Otago Business School
Tel +64 3 479 4005
Email andrea.insch@otago.ac.nz
Associate Professor Andrea Insch's research interests focus on the wellbeing and resilience of people and place through the lenses of marketing and urban studies. Designed to contribute to the debate on the role and impacts of place branding for cities, nations and their stakeholders, her research activity investigates several sub-themes – the interplay of cities' branding and urban development, resident engagement with city branding and how people, brands and places build resilience throughout the COVID-19 pandemic and beyond.
Andrea is on the Editorial Advisory Board of the Journal of Management History, a member of the Editorial Board of Place Branding & Public Diplomacy, the journal of Tourism and Hospitality, Sustainability, the Journal of Public Affairs, and the International Journal of Tourism Cities.
Andrea is the Chair of the Departmental Learning and Teaching Team, the Director of Undergraduate Studies, the Marketing Department Representative on the Commerce Divisional Board and Teaching and Learning Committee. Andrea also supervises Master and PhD students and convenes PhD Examinations at Otago.
Teaching responsibilities
Andrea's teaching responsibilities include:
- MART 112 Marketing
- MART 306 Market-Led Innovation
- MART 310 Current Issues in International Branding
- MART 461 Marketing Theory
Office hours
Andrea's Office Hours are:
Thursdays 1:00pm–2:00pm