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Te Maea’s goal is to undertake research that contributes to the development of sustainable and equitable Māori and Indigenous economies and enterprises.

We aim to undertake relevant research and to develop the next generation of Māori business leaders. We work with academics, practitioners and community members from across the University of Otago and beyond.

Our research

We undertake research in a number of areas, including:

  • Māori and Indigenous entrepreneurship
  • Māori small and medium sized enterprises (SMEs)
  • Māori innovation and research and development
  • Māori and Indigenous tourism
  • Māori not-for-profit and social enterprises
  • Māori business and enterprise policy
  • Environment and Māori economy
  • Māori and Indigenous artificial intelligence
  • Māori and Indigenous data sovereignty
  • Māori and Indigenous gaming
  • Corporate social responsibility and Indigenous people

Current and past funded Māori-focussed economy and business research projects:

  • Māori and the future of work
  • Māori and indigenous traditional and colonial economies
  • Māori language and economy
  • Māori economy and health

Network members

Steering committee

  • Associate Professor Katharina Ruckstuhl, Dean’s Office Commerce - Director
  • Associate Professor Diane Ruwhiu, Department of Management - Director
  • Associate Professor Kirsten Robertson, Department of Marketing - Deputy Director
  • Professor Michelle Thompson-Fawcett, School of Geography - Theme Leader (Humanities)
  • Dr Olivier Jutel, Media, Film, and Communication - Communications and Media Strategy
  • Dr Brendon Woodford, School of Computing - (Technology/Science)
  • Dr Jekope Maiono, Department of Management - ECR and Pacific Research
  • Ms Sequoia Short, Department of Management - Māori PhD student Representative
  • Mr Gavin Walsh, Department of Management - Administrator and PhD Student Representative

Other Māori Business Research Centres with which Te Maea researchers collaborate:

EQUIS logoAACSB logoAAPBS logoGlobal Business School Network logoFair Trade CertifiedPIM logoQS Stars logo.World Leisure Organisation logo

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