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Associate Professor Andrea Insch

Andrea Insch 2020 imageBBus(Hons)(Qld UT) PhD (Griffith)

Room 4.24 Otago Business School
Tel +64 3 479 4005

Associate Professor Andrea Insch’s research interests focus on the wellbeing and resilience of people and place through the lenses of marketing and urban studies. Designed to contribute to the debate on the role and impacts of place branding for cities, nations and their stakeholders, her research activity investigates several sub-themes – the interplay of cities’ branding and urban development, resident engagement with city branding and how people, brands and places build resilience throughout the COVID-19 pandemic and beyond.

Andrea is on the Editorial Advisory Board of the Journal of Management History, a member of the Editorial Board of Place Branding & Public Diplomacy, the journal of Tourism and Hospitality, Sustainability, the Journal of Public Affairs, and the International Journal of Tourism Cities.

Andrea serves as a Board Member of Otago Festival of the Arts Trust, a Member of the OPEL Academic Advisory Group and a Member of the OBS Staff and Student Experience Strategic Initiative. Within the Department of Marketing, Andrea is the Director of Undergraduate Studies and a Member of the External Relations Team. Andrea also supervises Master and PhD students and convenes PhD Examinations at Otago.

Teaching responsibilities

Andrea’s teaching responsibilities include:

Office hours

Andrea’s Office Hours are:

Monday 1–2pm