MA (Oxon), MBA (Indiana), PhD (Otago)
Senior Lecturer
Room 4.20 Otago Business School
Tel +64 3 479 8161
Email rob.hamlin@otago.ac.nz
Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.
He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas. He is also active in public good and environmental research in the food industry.
Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:
- Any aspect of food marketing and consumer behaviour
- Package/food waste reduction
- Public good food and dietary marketing
- Historical, political and military marketing/diplomacy
Teaching responsibilities
Rob’s teaching responsibilities include:
- AGRI 101 Agricultural Innovation
- ENTR 412 Feasibility Study
- FOSC 112 Introduction to Food Marketing
- HUNT 244 Foodservice Environments
- MART 211 Products to Market
- MART 463 Graduate Food Marketing
Rob also supervises MMart, MCom, DBA, and PhD students.
Office hours
Rob’s Office Hours are:
Wednesday 2–3pm
Publications
Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649
Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964
Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6
Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from https://theconversation.com/turning-supermarkets-into-public-utilities-could-be-the-solution-to-new-zealands-grocery-problem-179192
Hamlin, R. (2022). No silver lining for climate change: Pain at the petrol pump will do little to get us out of our cars. The Conversation. Retrieved from https://theconversation.com/no-silver-lining-for-climate-change-pain-at-the-petrol-pump-will-do-little-to-get-us-out-of-our-cars-179190
Chimhundu, R., & Hamlin, R. P. (Eds.). (2008). The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrücken, Germany: VDM Verlag, 140p.
Edited Book - Research
Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964
Journal - Research Article
Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6
Journal - Research Article
Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590
Journal - Research Article
Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545
Journal - Research Article
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572
Journal - Research Article
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026
Journal - Research Article
Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906
Journal - Research Article
Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002
Journal - Research Article
Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253
Journal - Research Article
Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428
Journal - Research Article
Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038
Journal - Research Article
Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105
Journal - Research Article
Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327
Journal - Research Article
Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489
Journal - Research Article
Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004
Journal - Research Article
Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1
Journal - Research Article
Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668
Journal - Research Article
Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997
Journal - Research Article
Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694
Journal - Research Article
Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008
Journal - Research Article
Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044
Journal - Research Article
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455
Journal - Research Article
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.
Journal - Research Article
Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007
Journal - Research Article
Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239.
Journal - Research Article
Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571.
Journal - Research Article
Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194.
Journal - Research Article
Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042
Journal - Research Article
Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350.
Journal - Research Article
Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn.
Journal - Research Article
Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166.
Journal - Research Article
Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052.
Journal - Research Article
Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223.
Journal - Research Article
Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148.
Journal - Research Article
Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70.
Journal - Research Article
Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97.
Journal - Research Article
Hamlin, R. (2022). No silver lining for climate change: Pain at the petrol pump will do little to get us out of our cars. The Conversation. Retrieved from https://theconversation.com/no-silver-lining-for-climate-change-pain-at-the-petrol-pump-will-do-little-to-get-us-out-of-our-cars-179190
Journal - Research Other
Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649
Journal - Research Other
Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from https://theconversation.com/turning-supermarkets-into-public-utilities-could-be-the-solution-to-new-zealands-grocery-problem-179192
Journal - Research Other
Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546.
Journal - Research Other
Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4.
Journal - Research Other
Hamlin, R. (2014). Black half-hour for British navy. Otago Daily Times, 6 December.
Journal - Professional & Other Non-Research Articles
Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Hamlin, R., Gin, M., Nyhof, F., & Bogue, J. (2015). Do focus groups represent an effective input to graphic design development? In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2013). 'Marketing earthquakes': Market evolution as a process of punctuated equilibrium. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2013). Measuring the impact of package graphic design on FMCG consumer choice: An experimental example. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Conference Contribution - Published proceedings: Full paper
Hamlin, R., & Lindsay, S. (2011). Retailer branding of consumer price promotions: An experimental study. In A. Patterson & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference (AM): Marketing Fields Forever. Liverpool, UK: Academy of Marketing. Retrieved from https://marketing.conference-services.net/programme.asp?conferenceID=2342
Conference Contribution - Published proceedings: Full paper
Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/
Conference Contribution - Published proceedings: Full paper
Hamlin, R. (2010). The eight faces of risk in entrepreneurial research. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Conference Contribution - Published proceedings: Full paper