Dr Robert Hamlin, Our people, Department of Marketing, University of Otago, New Zealand

Robert Hamlin 2022 image MA (Oxon), MBA (Indiana), PhD (Otago)

Senior Lecturer

Room 4.20 Otago Business School
Tel +64 3 479 8161
Email rob.hamlin@otago.ac.nz

Before joining the Department, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in the United Kingdom and United States.

He currently teaches and supervises in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas. He is also active in public good and environmental research in the food industry.

Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.

If you are a research student, Rob would be glad to hear from you if you are interested in the following areas:

Any aspect of food marketing and consumer behaviour
Package/food waste reduction
Public good food and dietary marketing
Historical, political and military marketing/diplomacy

Teaching responsibilities

Rob’s teaching responsibilities include:

AGRI 101 Agricultural Innovation
ENTR 412 Feasibility Study
FOSC 112 Introduction to Food Marketing
HUNT 244 Foodservice Environments
MART 211 Products to Market
MART 463 Graduate Food Marketing

Rob also supervises MMart, MCom, DBA, and PhD students.

Office hours

Rob’s Office Hours are:

Wednesday 2–3pm

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Publications

Hamlin, R. (2022). The relative merits of observational and experimental research: Four key principles for optimising observational research designs. Nutrients, 14(21), 4649. doi: 10.3390/nu14214649

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

Luo, S., & Hamlin, R. (2022). A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? Journal of Brand Management, 29, 484-497. doi: 10.1057/s41262-022-00286-6

Hamlin, R. (2022). Turning supermarkets into public utilities could be the solution to New Zealand's grocery problem. The Conversation. Retrieved from https://theconversation.com/turning-supermarkets-into-public-utilities-could-be-the-solution-to-new-zealands-grocery-problem-179192

Hamlin, R. (2022). No silver lining for climate change: Pain at the petrol pump will do little to get us out of our cars. The Conversation. Retrieved from https://theconversation.com/no-silver-lining-for-climate-change-pain-at-the-petrol-pump-will-do-little-to-get-us-out-of-our-cars-179190

Chimhundu, R., & Hamlin, R. P. (Eds.). (2008). The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrücken, Germany: VDM Verlag, 140p.

Edited Book - Research

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964

Journal - Research Article

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590

Journal - Research Article

Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545

Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572

Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026

Journal - Research Article

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906

Journal - Research Article

Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002

Journal - Research Article

Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253

Journal - Research Article

Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428

Journal - Research Article

Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038

Journal - Research Article

Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105

Journal - Research Article

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327

Journal - Research Article

Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489

Journal - Research Article

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004

Journal - Research Article

Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1

Journal - Research Article

Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668

Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997

Journal - Research Article

Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694

Journal - Research Article

Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008

Journal - Research Article

Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455

Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.

Journal - Research Article

Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007

Journal - Research Article

Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239.

Journal - Research Article

Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571.

Journal - Research Article

Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194.

Journal - Research Article

Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042

Journal - Research Article

Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350.

Journal - Research Article

Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn.

Journal - Research Article

Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166.

Journal - Research Article

Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052.

Journal - Research Article

Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223.

Journal - Research Article

Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148.

Journal - Research Article

Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70.

Journal - Research Article

Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97.

Journal - Research Article

Journal - Research Other

Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546.

Journal - Research Other

Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4.

Journal - Research Other

Hamlin, R. (2014). Black half-hour for British navy. Otago Daily Times, 6 December.

Journal - Professional & Other Non-Research Articles

Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect, Engage, Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper]