MA (Oxon), MBA (Indiana), PhD (Otago)
Room: Otago Business School 4.20
Tel: +64 3 479 8161
Email: rob.hamlin@otago.ac.nz
Before joining the Department in 1992, Rob had experience in a wide variety of management positions in the agricultural and banking industries, both in 
the United Kingdom and United States. He currently lectures in food marketing and product management, with a heavy emphasis on practical approaches to the problems that are encountered in these areas.
Rob is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology, and works to modify producer and consumer behaviour.
Teaching responsibilities
Rob’s teaching responsibilities include:
- FOSC112 Introduction to Food Marketing (Semester Two)
- MART211 Products to Market (Semester Two)
- ENTR412 Feasibility Study (Non standard period)
Office Hours
Rob’s Office Hours are:
Monday: 11.00am to 12.00pm
Publications
Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026
Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies. Advance online publication. doi: 10.1111/ijcs.12590
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572
Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906
Edited Book - Research
Chimhundu, R., & Hamlin, R. P. (Eds.). (2008). The brand management structure in consumer packaged goods: A research monograph on its current status and future prospects. Saarbrücken, Germany: VDM Verlag, 140p.
Journal - Research Article
Hamlin, R., & Hamlin, B. (2020). An experimental comparison of the impact of ‘warning’ and ‘health star rating’ FoP labels on adolescents' choice of breakfast cereals in New Zealand. Nutrients, 12(6), 1545. doi: 10.3390/nu12061545
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572
Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies. Advance online publication. doi: 10.1111/ijcs.12590
McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026
Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906
Hamlin, R. (2017). How small sample size and replication can increase accuracy in experiments: Lessons that marketing may learn from agricultural scientific method. Australasian Marketing Journal, 25(2), 166-174. doi: 10.1016/j.ausmj.2017.05.002
Hamlin, R. P., Gin, M., Nyhof, F., & Bogue, J. (2017). Package graphic design development: An experimental test of the validity of focus groups as a consumer research input. British Food Journal, 119(9), 1953-1968. doi: 10.1108/BFJ-09-2016-0428
Hamlin, R. P. (2017). "The gaze heuristic:" Biography of an adaptively rational decision process. Topics in Cognitive Science, 9(2), 264-288. doi: 10.1111/tops.12253
Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327
Hamlin, R. P. (2016). The consumer testing of food package graphic design. British Food Journal, 118(2), 379-395. doi: 10.1108/BFJ-03-2015-0105
Hamlin, R. (2016). Functional or constructive attitudes: Which type drives consumers' evaluation of meat products? Meat Science, 117, 97-107. doi: 10.1016/j.meatsci.2016.02.038
Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489
Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). 'Marketing earthquakes': A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299-320. doi: 10.1177/1470593115572668
Henry, J., Hamlin, R., & Simpson, E. (2015). The local and long-haul cruise passenger market segments: What are the implications of their emergence for cruise destinations? Tourism in Marine Environments, 10(3-4), 159-175. doi: 10.3727/154427315X14181438892694
Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997
Hamlin, R. (2015). Front of pack nutrition labelling, nutrition, quality and consumer choices. Current Nutrition Reports, 4(4), 323-329. doi: 10.1007/s13668-015-0147-1
Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004
Hamlin, R., Henry, J., & Cuthbert, R. (2012). Acquiring market flexibility via niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd. European Journal of Marketing, 46(10), 1302-1319. doi: 10.1108/03090561211248044
Hamlin, R. P., Lindsay, S., & Insch, A. (2012). Retailer branding of consumer sales promotions. A major development in food marketing? Appetite, 58(1), 256-264. doi: 10.1016/j.appet.2011.10.008
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455
Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18.
Hamlin, R. P. (2010). Cue-based decision making. A new framework for understanding the uninvolved food consumer. Appetite, 55, 89-98. doi: 10.1016/j.appet.2010.04.007
Hamlin, R. P., & Chimhundu, R. (2007). Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing. Journal of Customer Behaviour, 6(2), 179-194.
Hamlin, R. P. (2007). Small business market research: Examining the human factor. International Journal of Market Research, 49(5), 551-571.
Chimhundu, R., & Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), 232-239.
Hamlin, R. P., & Leith, K. J. (2006). Studying the country-of-origin cue in action: An experimental examination of wine evaluations in the United Kingdom and New Zealand. Place Branding, 2(4), 311-320. doi: 10.1057/palgrave.pb.6000042
Hamlin, R. P. (2005). The rise and fall of the Latin Square in marketing: A cautionary tale. European Journal of Marketing, 39(3/4), 328-350.
Hamlin, R. P., & Wilson, T. (2004). The impact of cause branding on consumer reactions to products: Does product/cause 'fit' really matter? Journal of Marketing Management, 20(7-8), 663-681. Westburn.
Hamlin, R. P., & McConnon, H. (2003). Co-branding in the New Zealand wool industry: Does an extra brand add value or clutter? Journal of Customer Behaviour, 2, 149-166.
Hamlin, R. P., Deans, K. R., & Welsh, R. S. (2000). Virtual Packaging: A challenge for the 21st century. Journal of Food Distribution Research, XXXI(1), 210-223.
Hamlin, R. P. (2000). A systematic procedure for targeting market research. European Journal of Marketing, 34(9/10), 1038-1052.
Welsh, R. S., Juric, B., & Hamlin, R. P. (1999). Privatisation and competitive challenges to the New Zealand Apple and Pear Board and the Export Implications. Journal of Food Distribution Research, 30, 140-148.
Hamlin, R. P., & Watson, V. (1998). The role of the appellation in marketing: Does the New Zealand wine industry know what it's getting? International Journal of Wine Marketing, 9(2-3), 52-70.
Hamlin, R. P., & Welsh, R. S. (1997). Changes in New Zealand marketing boards. Journal of Food Distribution Research, 26(1), 89-97.
Journal - Research Other
Hamlin, R. (2007). [Review of the book Retail product management, 2nd edition]. European Journal of Marketing, 41(11/12), 1545-1546.
Lawson, R., Gabbott, M., & Hamlin, R. (2005). Current trends in Asia and Australasian marketing [Editorial]. Journal of Customer Behaviour, 4, 1-4.
Journal - Professional & Other Non-Research Articles
Hamlin, R. (2014). Black half-hour for British navy. Otago Daily Times, 6 December.
Conference Contribution - Published proceedings: Full paper
Luo, S., Wooliscroft, B., & Hamlin, R. (2018). Inclusion of close brands in the consumer’s sense of 'self'. In J. Conduit, C. Plewa & D. Wilkie (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Connect. Engage. Transform. (pp. 160-163). Adelaide, Australia: University of Adelaide. [Full Paper]
Hamlin, R., Gin, M., Nyhof, F., & Bogue, J. (2015). Do focus groups represent an effective input to graphic design development? In L. O'Malley (Ed.), Proceedings of the Academy of Marketing Conference (AM): The Magic in Marketing. Retrieved from http://programme.exordo.com/am2015/
Hamlin, R. (2013). 'Marketing earthquakes': Market evolution as a process of punctuated equilibrium. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Hamlin, R. (2013). Measuring the impact of package graphic design on FMCG consumer choice: An experimental example. Proceedings of the Academy of Marketing Conference (AM): Marketing Relevance. Retrieved from http://www.academyofmarketing.org/conference-2013/2013.html
Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/
Hamlin, R., & Lindsay, S. (2011). Retailer branding of consumer price promotions: An experimental study. In A. Patterson & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference (AM): Marketing Fields Forever. Liverpool, UK: Academy of Marketing. Retrieved from https://marketing.conference-services.net/programme.asp?conferenceID=2342
Hamlin, R. (2010). Why small samples can increase accuracy. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Hamlin, R. (2010). The eight faces of risk in entrepreneurial research. In P. Ballantine & J. Finsterwalder (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Doing More with Less. Christchurch, New Zealand: Department of Management, College of Business and Economics, University of Canterbury. Retrieved from http://anzmac2010.org/proceedings/papers.html
Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org
Hamlin, R. (2009). Talking to our financial backers: The key role of financial 'offer models'. Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]
Hamlin, R. (2009). Marketing faculty & Ph.D. supervision: A house divided? Proceedings of the Academy of Marketing Conference: Putting Marketing in its Place. [CD-ROM] Academy of Marketing. [Full Paper]
Hamlin, R. P., & Henry, J. A. (2007). Calculating the economic impact of an international event 'Warbirds over Wanaka': A New Zealand case study. Proceedings of the Academy of Marketing Conference (AM): Marketing Theory into Practice. London, UK: Kingston School of Business, Kingston University. [Full Paper]
