Dr John Williams

Williams, J. (2021). Modern data analysis: A paradigm for robustness: Lessons for marketing researchers from the machine learning literature. In R. Nunkoo, V. Teeroovengadum & C. M. Ringle (Eds.), Handbook of research methods for marketing management. (pp. 91-127). Cheltenham, UK: Edward Elgar Publishing. doi: 10.4337/9781788976954.00010

Chapter in Book - Research

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2013). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. In K. Gouliamos, A. Theocharous & B. Newman (Eds.), Political marketing: Strategic campaign culture. (pp. 114-131). New York, NY: Routledge.

Chapter in Book - Research

Nguyen, C., Faulkner, M., Yang, S., Williams, J., & Tong, L. (2022). Mind the gap: Understanding the gap between intentions and behaviour in the charity context. Journal of Business Research, 148, 216-224. doi: 10.1016/j.jbusres.2022.04.044

Journal - Research Article

Williams, J., Hartnett, N., & Trinh, G. (2022). Finding creative drivers of advertising effectiveness with modern data analysis. International Journal of Market Research. Advance online publication. doi: 10.1177/14707853221134258

Journal - Research Article

Watkins, L., Aitken, R., Robertson, K., Williams, J., & Thyne, M. (2021). New Zealand consumer lifestyles. Aotearoa New Zealand Journal of Social Issues, 1, 1-17.

Journal - Research Article

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, 120334. doi: 10.1016/j.jclepro.2020.120334

Journal - Research Article

Mandic, S., Hopkins, D., García Bengoechea, E., Flaherty, C., Coppell, K., Moore, A., Williams, J., & Spence, J. C. (2020). Differences in parental perceptions of walking and cycling to high school according to distance. Transportation Research Part F, 71, 238-249. doi: 10.1016/j.trf.2020.04.013

Journal - Research Article

Ford, R., Walton, S., Stephenson, J., Rees, D., Scott, M., King, G., Williams, J., & Wooliscroft, B. (2017). Emerging energy transitions: PV uptake beyond subsidies. Technological Forecasting & Social Change, 117, 138-150. doi: 10.1016/j.techfore.2016.12.007

Journal - Research Article

Frater, J., Williams, J., Hopkins, D., Flaherty, C., Moore, A., Kingham, S., … Mandic, S. (2017). A tale of two New Zealand cities: Cycling to school among adolescents in Christchurch and Dunedin. Transportation Research Part F, 49, 205-214. doi: 10.1016/j.trf.2017.06.018

Journal - Research Article

Mandic, S., Hopkins, D., Bengoechea, E. G., Flaherty, C., Williams, J., Sloane, L., Moore, A., & Spence, J. C. (2017). Adolescents' perceptions of cycling versus walking to school: Understanding the New Zealand context. Journal of Transport & Health, 4, 294-304. doi: 10.1016/j.jth.2016.10.007

Journal - Research Article

Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196

Journal - Research Article

Watkins, L., Aitken, R., Robertson, K., Thyne, M., & Williams, J. (2016). Advertising's impact on pre-schoolers' brand knowledge and materialism. International Journal of Consumer Studies, 40(5), 583-591. doi: 10.1111/ijcs.12303

Journal - Research Article

Lawson, R., Williams, J., & Wooliscroft, B. (2015). Contrasting approaches to fuel poverty in New Zealand. Energy Policy, 81, 38-42. doi: 10.1016/j.enpol.2015.02.009

Journal - Research Article

Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Flaherty, C., Moore, A., Middlemiss, M., Williams, J., & Skidmore, P. (2015). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Journal of Science & Medicine in Sport, 18(4), 432-437. doi: 10.1016/j.jsams.2014.06.012

Journal - Research Article

Mandic, S., Mountfort, A., Hopkins, D., Flaherty, C., Williams, J., Brook, E., … Moore, A. (2015). Built Environment and Active Transport to School (BEATS) Study: Multidisciplinary and multi-sector collaboration for physical activity promotion [El estudio Entorno construido y desplazamiento activo a la escuela (BEATS): Colaboración multidisciplinaria y multisectorial para la promoción de la actividad fisica]. Retos, 28, 197-202.

Journal - Research Article

Stephenson, J., Barton, B., Carrington, G., Doering, A., Ford, R., Hopkins, D., Lawson, R., McCarthy, A., … Scott, M., Thorsnes, P., Walton, S., Williams, J., & Wooliscroft, B. (2015). The energy cultures framework: Exploring the role of norms, practices and material culture in shaping energy behaviour in New Zealand. Energy Research & Social Science, 7, 117-123. doi: 10.1016/j.erss.2015.03.005

Journal - Research Article

Watkins, L., Aitken, R., Hinder, C., Lawson, R., Mather, D., Paul, A., Robertson, K., & Williams, J. (2015). The New Zealand consumer lifestyle segments. New Zealand Sociology, 30(1), 111-130.

Journal - Research Article

Thorsnes, P., Williams, J., & Lawson, R. (2012). Consumer responses to time varying prices for electricity. Energy Policy, 49, 552-561. doi: 10.1016/j.enpol.2012.06.062

Journal - Research Article

Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745

Journal - Research Article

Lawson, R., Forbes, S., & Williams, J. (2011). Patterns of trust in sources of health information. New Zealand Medical Journal, 124(1328). Retrieved from http://journal.nzma.org.nz/journal/124-1328/4508/content.pdf

Journal - Research Article

Williams, J., & Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102, 439-454. doi: 10.1007/s10551-011-0823-z

Journal - Research Article

McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63, 1018-1024. doi: 10.1016/j.jbusres.2009.02.025

Journal - Research Article

Ballantyne, D., & Williams, J. (2008). Business to business relationships: The paradox of network constraints? Australasian Marketing Journal, 16(1), 95-107. doi: 10.1016/S1441-3582(08)70008-9

Journal - Research Article

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Journal - Research Article

Williams, J. R., & Alexander, W. R. J. (2002). A reply to a response to 'A critique of Maori socio-economic disparity'. New Zealand Population Review, 28(2), 195-201.

Journal - Research Article

Alexander, W. R. J., & Williams, J. R. (2001). A critique of "Maori socio-economic disparity". New Zealand Population Review, 27(1 & 2), 26-34.

Journal - Research Article

Williams, J. R., & Lawson, R. (2001). Community issues and resident opinions of tourism. Annals of Tourism Research, 28(2), 269-290.

Journal - Research Article

Lawson, R., Williams, J. R., Young, T., & Cossens, J. J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.

Journal - Research Article

Williams, J. (2012). Comparing electronic and paper surveys. Australian & New Zealand Journal of Public Health, 36(1), 12-14. doi: 10.1111/j.1753-6405.2012.00824.x

Journal - Research Other

Ballantyne, D., Williams, J., & Aitken, R. (2011). Introduction to service-dominant logic: From propositions to practice. Industrial Marketing Management, 40(2), 179-180. doi: 10.1016/j.indmarman.2010.06.025

Journal - Research Other

Osborne, P., Williams, J., & Gao, H. (2008). Special section on relationships, interactions and networks [Editorial]. Australasian Marketing Journal, 16(1), 62-63.

Journal - Research Other

Aitken, R., Ballantyne, D., Osborne, P., & Williams, J. (2006). Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum. Marketing Theory, 6(3), 275-280.

Journal - Research Other

Williams, J. R. (2019). Automatic machine learning: Are we redundant? In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 838-841). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Full paper

Williams, J. R. (2019). The causal modelling revolution: An outline. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 830-833). Retrieved from https://confer.nz/anzmac2019

Conference Contribution - Published proceedings: Full paper

Aitken, R., Watkins, L., & Williams, J. (2017). The role of information in encouraging sustainable consumption. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 662-665). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Ethical issues for IoT enterprises. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 182-190). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Modern data analysis: Some principles and paradigms. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 592-598). Melbourne, Australia: RMIT University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2017). Regression modelling strategies: Stepwise, Gold Standard, Other? In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 607-613). Melbourne, Australia: RMIT University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2016). Misunderstanding Fishbein & Ajzen. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 205-211). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J., McCole, P., & McLoughlin, D. (2016). Marketing analytics and firm performance. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 685-692). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2015). Whither PLS: Should calls for abandonment be taken seriously? In A. Sinha, J. Cadeaux & T. Bucic (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Innovation and Growth Strategies in Marketing. (pp. 362-368). ANZMAC. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2014). Some pitfalls of statistical analysis and the progress of knowledge accumulation in marketing. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 742-748). ANZMAC. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J. (2013). Clustering household electricity use profiles. Proceedings of the Workshop on Machine Learning for Sensory Data Analysis (MLSDA). (pp. 19-26). New York: ACM. doi: 10.1145/2542652.2542656

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2012). The nature of fuel poverty in New Zealand. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2012). Understanding energy cultures. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/anzmac-2012-proceedings/

Conference Contribution - Published proceedings: Full paper

Ballantyne, D., & Williams, J. (2008). What is meant by 'relationship' in a B2B context: The opportunities, constraints, and paradoxes. 16th International Colloquium in Relationship Marketing. [CD-ROM] Swansea, Wales: School of Business and Economics, Swansea University. [Full Paper]

Conference Contribution - Published proceedings: Full paper

Williams, J., & Aitken, R. (2008). Marketing ethics and the service-dominant logic of marketing. In D. Ballantyne, R. Aitken, J. Williams & S. Biggemann (Eds.), Proceedings of Otago Forum 2. (pp. 238-267). Dunedin, New Zealand: School of Business, University of Otago. Retrieved from http://www.business.otago.ac.nz/marketing/events/OtagoForum/Final%20forum%20papers/Otago%20Forum%20Paper%2014_Williams.pdf

Conference Contribution - Published proceedings: Full paper

Williams, J., Lawson, R., & Forbes, S. (2008). The role of social norms and self-efficacy in motivation to exercise. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html

Conference Contribution - Published proceedings: Full paper

Harris, P., Parackal, M., Rudd, C., & Williams, J. (2006). Reflections on engagement in an evolving political process: Evidence from Aotearoa, the Land of the Long White Cloud. Proceedings of the 3rd International Political Marketing Conference. (pp. 1-18). [Full Paper]

Conference Contribution - Published proceedings: Full paper

Lawson, R., & Williams, J. (2006). Consumer trust in sources for health information. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

Conference Contribution - Published proceedings: Full paper