Postgraduate Study in Marketing
Creating value
Marketing influences many areas of our lives – including what we buy, the music we stream, the food we eat, the political party we vote for, and even the university we choose to study at.
In order to be successful, products, brands and services have to be researched, developed, packaged and promoted. While marketing encompasses these activities, we believe that marketing also has the role of promoting positive change within individuals and society as a whole.
Students from all backgrounds choose to study marketing, and when you graduate you can apply marketing in many diverse ways. Ultimately, marketing is about people, creating value and positive change, and offering careers that are exciting, challenging and rewarding.
Why study Marketing?
Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.
While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.
Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.
Stand out from the crowd
Employers tell us they respect Otago's BCom graduates, but also value interviewing graduates who have done more than their minimum degree requirements.
Opportunities for personal growth and development include internships, taking part in the Business Case Competition, or getting involved with Audacious, an entrepreneurial competition.
Are you just starting uni?
Learn about studying Marketing as an undergraduate at Otago.
Choose a study option
Whether you are advancing your career with our specialised graduate qualifications or pursuing in-depth research and expertise through our postgraduate programmes, Otago is here to support your aspirations.
Postgraduate qualifications
Honours, Master’s, PhDs, and other advanced degrees for graduates. Just one additional year of study will earn you a valuable postgraduate degree. Or perhaps you want the depth of a full year of research-only time during a Master’s or to step up to a PhD.
Master of Commerce (MCom)
A one-year thesis-only master's degree
Doctor of Philosophy (PhD)
Engage in original research leading to a doctoral thesis, supported by comprehensive academic and social networks
Master of Business (MBus)
A coursework degree with an optional research component, awarded in a chosen specialist subject, completed in one-year's full-time or equivalent part-time study
Postgraduate Diploma in Business (PGDipBus)
A two-semester (at full-time), coursework programme, offering specialisation in a variety of subjects and a possible entry pathway into the MBus
Postgraduate Certificate in Business (PGCertBus)
A coursework programme, typically consisting of three papers, that can be completed with full-time study (half year) or part-time study (full year)
Graduate Qualifications
Our graduate qualifications are crafted to transition students from foundational studies to advanced, specialised knowledge.
Ready to apply?
Take your expertise to the next level with advanced study.
Programme details
Compare programmes for this subject.
| Thesis |
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| Papers required |
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| Note: Admission to this programme is subject to approval from the Head of the Department of Marketing. |
Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.
The Master of Business in Marketing will be awarded on successful completion of 180 points from one of the three options (Dissertation, Project or Coursework) outlined in the schedule below.
| Option | Papers | Points |
|---|---|---|
| Dissertation | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| BSNS 590 Dissertation | 60 | |
| MART 461 Marketing Theory | 20 | |
| Plus papers to the equivalent of 60 points from: | 60 | |
| MART 449, MART 548, MART 563, MART 564, MART 566, MART 567, MART 568 , MART 569, MART 570, MART 574 | ||
| Total | 180 | |
| Project | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| BSNS 580 Applied Project | 40 | |
| MART 461 Marketing Theory | 20 | |
| Plus papers to the equivalent of 80 points from: | 80 | |
| MART 449, MART 548, MART 563, MART 564, MART 566, MART 567, MART 568 , MART 569, MART 570, MART 574 | ||
| Total | 180 | |
| Coursework | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| MART 461 Marketing Theory | 20 | |
| Plus papers to the equivalent of 120 points from: | 120 | |
| MART 449, MART 548, MART 563, MART 564, MART 566, MART 567, MART 568 , MART 569, MART 570, MART 574 | ||
| Total | 180 |
Papers
View a list of all related papers below.
MRKG papers
| Paper Code | Year | Title | Points | Teaching period |
|---|---|---|---|---|
| MART112 | 2025 | Marketing | 18 points | Semester 1, Semester 2 |
| MART201 | 2025 | Integrated Marketing Communications | 18 points | Semester 2 |
| MART207 | 2025 | Sports Marketing | 18 points | Semester 1 |
| MART210 | 2025 | Consumer Behaviour | 18 points | Semester 1 |
| MART211 | 2025 | Products to Market | 18 points | Semester 2 |
| MART212 | 2025 | Understanding Markets | 18 points | Semester 1 |
| MART301 | 2025 | Strategic Marketing | 18 points | Semester 2 |
| MART304 | 2025 | Sales and Sales Management | 18 points | Semester 1 |
| MART305 | 2025 | Societal Issues in Marketing | 18 points | Semester 2 |
| MART306 | 2025 | Market-Led Innovation | 18 points | Semester 1 |
| MART308 | 2025 | Integrated Digital Marketing | 18 points | Semester 1 |
| MART310 | 2025 | Current Issues in International Branding | 18 points | Summer School |
| MART328 | 2025 | Business to Business Marketing | 18 points | Semester 2 |
| MART329 | 2025 | Consumer Behaviour | 18 points | Not offered in 2025 |
| MART330 | 2025 | Special Topic | 18 points | Not offered in 2025 |
| MART333 | 2025 | Creative Marketing Communication | 18 points | Semester 2 |
| MART355 | 2025 | Business Project | 36 points | Full Year |
| MART449 | 2025 | Creative Marketing for Behaviour Change, Sustainability and Social Good | 20 points | Semester 2 |
| MART461 | 2025 | Marketing Theory | 20 points | Semester 1 |
| MART480 | 2025 | Dissertation or Case Study | 40 points | Not offered in 2025 |
| MART548 | 2025 | Advanced Business Analytics | 20 points | Semester 2 |
| MART563 | 2025 | Food Marketing | 20 points | Semester 1 |
| MART564 | 2025 | Consumer Behaviour | 20 points | 1st Non standard period (20 October 2025 - 21 November 2025) |
| MART566 | 2025 | Digital Marketing | 20 points | Semester 1 |
| MART567 | 2025 | Tourism Marketing | 20 points | Not offered in 2025 |
| MART570 | 2025 | Special Topic | 20 points | Semester 1 |
Contacts
Department of Marketing
Otago Business School
Email marketing@otago.ac.nz
Website otago.ac.nz/marketing
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Regulations on this page are taken from the 2025 Calendar and supplementary material.
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